When it comes to coffee, you may think of Starbucks . I worked so hard that I can drink coffee with you at Starbucks. You may think of instant coffees such as Nestle , Maxwell , Vietnam Old Street Coffee, Four Cats, etc. You may think of hanger coffee , such as Sumida River, Yushishi, Sandunban, or various capsule coffee . I thought of coffee chains such as Luckin , Nova, Dio, Pacific, Cross-Strait, Senna Left Bank, COSTA, Seesaw, etc. Or maybe I think of coffee that is assisted by convenience stores, hotels, fast food stores, logistics and training institutions such as 711, Hanting , McDonald's , KFC , Post , Yuanfudao . There is another place where coffee is more expensive, which is its own coffee shop in the bookstore. , Qianwu Bookstore, , has placed the coffee shop at the entrance of its own bookstore.
In the large coffee chain, coffee is social and requires space and environment. For example, Starbucks, etc., it sells not only coffee, but also seats. Small coffee shops sell the taste of coffee, such as Luckin, and even seats may not be available. Of course, if there is, it is more valuable.
. Large coffee shops can sell sandwiches, bread, and even various cups, such as Starbucks, and some can sell fast food, such as the Island, the Pacific, etc. Moreover, the queues in the cafe are also tended to be close to the counter, just to let everyone buy some bread or something when queuing. There are also some internet celebrity coffee shops, such as Lili Time, a deaf and mute cafe in Shanghai. Most of the staff are "deaf" and there are many cafes famous for their environment and taste. The quality of coffee beans, the choice of coffee machines, and the level of lace flowers make the products different, and there are also various pastries making. Because of the promotion of various Internet celebrities, everyone has made efforts on Xiaohongshu, , Douyin, , etc., and many Internet celebrity stores even have to wait for several hours.
and 711, family and other convenience stores, hand-grinding coffee is the right income, and they often hold activities, which is relatively cheap. Fast food restaurants such as McDonald's and KFC not only give customers more choices, but also allow some people to consider themselves when choosing afternoon tea. The hotel's lobby is a social venue, so how can there be no coffee? Other postal and counseling institutions, because some people will be thirsty and will wait for others, and then they will increase their income. However, major banks rarely charge coffee, and generally VIP areas provide free coffee, juice, etc. In fact, it is not a bad idea to have more self-service coffee or self-service consumption in large stores.
The one that makes instant coffee is Nestle, which may be the first coffee brand that many people know. With the rise of hanging ear coffee, capsule coffee, and strip coffee liquid, Nestle's powder strip instant coffee appears much cheaper and lower-end. In addition, the technology of hanging ear coffee, capsule coffee, etc. has also made coffee more coffee and better quality. Sandun and half of them became popular with capsule coffee. Sumida River named Haner Coffee. It can be seen that many times, it is to break away from competition to lead a category. Competition does not necessarily require close contact, but it is likely to be a different approach and take a day's own path. Everyone's competition has become the main battlefield on Tmall , Douyin, and JD . Online coffee is also deploying its own offline stores, and offline Luckin and Starbucks also sell their own various coffees online.
, even Luckin, etc., each store has its own customer base, and relies on various coupons to increase customer stickiness. It often gets affordable, which also caters to the psychology of many customers.
There are more and more channels for buying and selling coffee. The store image environment, coffee flavor, auxiliary food distribution peripherals, various promotional activities, and the sales capabilities of anchors of various live broadcast platforms have also made the competition increasingly fierce.
