Not long ago, a big internet celebrity said firmly that when doing catering, you must make heavy tastes, and anyone who makes heavy tastes will live a very moisturizing life. I don’t know who gave him the courage to speak like this. Although the ones that are heavy-tasting now, such as spicy, salty, and numb are quite popular, the most typical one is hot pot.
But there are many people who have heavy tastes, and there are also many people who have gone bankrupt. They are also hot pot. On a certain review platform, they saw that many hot pot restaurants that have gone bankrupt. Some of them went bankrupt when the weather was getting colder recently. Maybe they couldn't stand it. A chef who recycles tableware equipment is saying that there are a lot more second-hand hotpot restaurant equipment recycled this year than last year.
. Heavy-tasting stores are really not open anywhere. I dare not say that in Guangdong, they can only be concentrated in big cities such as Guangzhou and Shenzhen, as well as other prefecture-level cities, and can only survive where young people are concentrated. After leaving these places and going a little further away, it basically goes bankrupt when it opens.
My hometown is in the county town. It was about May. It was a holiday when it opened. Many young people went home and became popular. At that time, they had been queuing for a long time. Many young people gathered together and just went to eat hot pot. Two-thirds of them were girls, and boys were basically the ones they accompanied.
Unexpectedly, when I went back this year during National Day, the store was no longer there. It was replaced by a teahouse, selling Cantonese dim sum, and a big family went to drink tea. Forget it, this hot pot restaurant went bankrupt quite quickly, only more than five months. The store is very large. Although the rent in the county is not as exaggerated as first-tier cities, the monthly expenditure is also quite large.
I personally think that it is not to say that heavy taste will definitely make you popular and make money. There is no such absolute thing in catering. Nowadays, the business of many Hunan cuisine restaurants on the market is not particularly optimistic. On the contrary, some small Cantonese cuisine brands are gradually rising. After all, Cantonese cuisine is a major category in the southern market. The audience is wider than those with heavy tastes. After all, children and the elderly do not eat or eat less heavy tastes.
Return to the essence of catering. Whether it is heavy or light, the most important thing is to make the products of your own restaurant well. To satisfy customers is the most important thing, rather than pursuing the so-called heavy taste.
