Sichuan Liquor and Sichuan Liquor Group:
Sichuan Province is not only the largest liquor production and sales province in the country, but also the largest raw liquor purchasing base in the country. Almost every province has a winery that purchases Sichuan raw liquor. In 2017, with the support of the Sichuan Provincial Government, Sichuan Wine Group was established, which also laid the foundation for the further development of Sichuan Wine. For an overview of the Six Golden Flowers of Sichuan Wine, please see the previous article.
First of all, Sichuan Wine Group has become China's largest raw wine manufacturer and supplier. Secondly, Sichuan Wine Group shoulders the mission of “integrating wine companies and strengthening Sichuan Wine” and leads the province’s small and medium-sized wine companies to develop together. It has acquired many well-known wineries, many of which are famous Sichuan wines that have been sluggish for a long time. Under the leadership of Sichuan Wine Group, these famous wines have begun to revive.
This chapter lists seventeen second-tier liquor brands of Sichuan Liquor. These liquors mainly come from Sichuan Liquor Xiaojinhua, Guoyou Liquor, local old-brand famous liquors and dark horse products in recent years. They are very cost-effective. In the previous article, we talked about eight second-tier Sichuan wine brands, and this article will talk about the remaining nine.
Jinliufu :
In 1998, Jinliufu reached a cooperation with the then liquor king Wuliangye , which was produced by Wuliangye Company, while Jinliufu Group (now renamed Jindong Group ) was responsible for labeling and sales. In the early days, Jinliufu was indeed an OEM product of Wuliangye. Since 1999, its sales volume has ranked first among the Wuliangye series of liquor brands for six consecutive years. Jinliufu Wine is mainly concentrated in the mid-to-low-end field, with fewer high-end wines.
Now Jinliufu Liquor is almost independent of Wuliangye Group, and most of them can achieve independent production. In 2005, Jinliufu Group acquired Qionglai Zhonghenghua Chun Winery, which was originally the brewing base of Wenjun Wine . In 2005, Jinliufu invested a huge sum of 2 billion to build an ecological brewing industrial park covering an area of more than 1,000 acres in Qionglai, allowing Jinliufu to independently produce its own products. Jinliufu Liquor Industry is headquartered in Qionglai City in Sichuan. Most of the Jinliufu Liquor currently on the market comes from Qionglai.
Wenjun Wine:
Speaking of Wenjun Wine, many people will think of the allusion of "Feng Qiu Huang". Wenjun wine is produced in Qionglai, Sichuan, and Qionglai is a very important original wine-producing area in Sichuan Province. As early as the 1960s, Wenjun Liquor was rated as Sichuan Famous Wine at the first Sichuan Wine Appraisal Ceremony, and it has been awarded the title many times since. In the 1980s, Wenjun liquor reached its peak and became popular throughout Sichuan. In the fifth wine tasting competition in 1988, because he was not convinced that Tuopai was ranked ahead of him, Wenjunjiu quit the competition angrily and did not go to receive the award.
Regarding the contradiction between Wenjun wine and Tuopai, I have talked about it before in an article dedicated to Wenjun wine, so I won’t go into details here. Later, Wenjun Winery was sold to Jiannanchun due to poor management, and Jiannanchun later sold it to Hennessy . Hennessy wanted to build Wenjun Liquor into a high-end luxury brand, but because the business philosophy of foreign wine was different from that of liquor, it ultimately failed, and Wenjun Liquor was sold to Jiannanchun. Wenjun Liquor has two styles of products, one is crystal Wenjun Liquor and Wenjun Liquor replica version. Of course, the quality is excellent, but the price is still on the expensive side.
Guangliang Liquor:
Guangliang Liquor is a dark horse in the Sichuan liquor industry. It is known as an outstanding representative of Guangliang Liquor with sales of 16% a year. Guangliang Liquor is produced by Sichuan Guangliang Liquor Industry. Before 2019, it mainly provided raw wine to large manufacturers. In 2019, Guangliang Liquor was officially launched. Because of its distinctive features and high cost performance, Guangliang Liquor’s sales exceeded 100 million in the year it was launched, and its sales in 2020 will exceed 1.6 billion.
The biggest feature of Guangliang Liquor is that the raw materials and the proportion of original liquor are marked on the bottle, which is very rare in the liquor industry. On the bottle of Guangliang wine, you can not only see the details of the raw materials, but also the proportion of the original wine, the year and proportion of the seasoning wine , and the amount of blending water. Whether it is the lowest-end 19 or the highest-end 59, they are pure grain wines. In fact, they are not expensive, taste good, and are not easy to get addicted to.
Ancient Sichuan wine industry:
"Millennium Linqiong, Qiongjiang Furuchuan", Furuchuan wine is produced in Wolong Town, Qionglai City, and was named one of the Ten Little Golden Flowers of Sichuan Wine in 2019.Furuchuan Liquor Industry originated from Qionglai Gujing Shaofang. It was formed by the merger of four old workshops in the early 1980s. In the mid-1990s, it began to create its own brand. Furuchuan Liquor Industry mainly produces Luzhou-flavor Daqu liquor, and also produces a small amount of Maotai-flavor liquor.
After five years of reform, the strong aroma technology of Furukawa liquor has also been changed from the original single beam strong aroma to five grains strong aroma. After the improvement of , the taste of Furukawa wine is light and elegant, but it does not lose the richness of Sichuan style, and the cellar aroma is very rich.
Jinyan Winery:
Jinyan Winery is located in Guanghan City below Deyang City, Sichuan Province. It is famous for the discovery of Sanxingdui ruins . Deyang and Mianyang are another important liquor-producing areas besides Sichuan Yibin, Luzhou and Qionglai, with many well-known brands such as Jiannanchun and Fenggu. Jinyan Winery was formerly known as Guanghan State-owned Winery. In the last century, the winery was also a technical training base for Sichuan liquor, training a large number of winemakers and technical personnel for the industry.
In 2019, Jinyan Wine was rated as one of the Ten Little Golden Flowers of Sichuan Wine. At the 2021 Daguo Luxiang and Chengdu Wine Expo, a TOP20 list of consumers' favorite Sichuan liquors was selected, among which Jinyan Liquor ranked 11th. The Jinyan Tequ produced in the early years was a provincial and provincial excellent product and a relatively classic product.
Baolian Daqu:
Baolian Daqu is produced at Baolian Winery in Ziyang City. It mainly produces strong-flavor Daqu wine wine. In 1987, it was rated as a high-quality wine in Sichuan Province. Although Baolian Daqu is not even a Sichuan wine little golden flower at present, its brilliance is still worthy of mentioning. In 1984, 1986 and 1988, it won the title of Quality Product and the Golden Goblet Award from the Ministry of Commerce; in 1988, it won the title of National Quality Wine and the Silver Award at the Fifth National Wine Appraisal Conference.
For a long time, Pauline Daqu was depressed. It was not until New Hope took over the ownership of Pauline Winery in 2018 that its development got on the right track. Baolian Winery currently specializes in multi-grain strong-flavor wines, with dense floral and fruity aromas and prominent sweet aromas, accompanied by grain aromas. You can see many products on the official website of Baolian Winery. For example, the one that impressed me most was the Zodiac Ox. The price-performance ratio of mid- to low-end products is still very good.
Er'e Daqu:
"Fine food requires good wine, and Er'e is the best." Er'e is the memory in the hearts of many old Chengdu people. In the 1980s and 1990s, it even had a certain degree of popularity across the country. In 1986, Er'e Daqu won the title of Top Ten Famous Wines in Sichuan Province; in 1988, it won the title of National Excellent Wine. In the 1990s, Er'e Daqu quickly became famous due to its active appearance on television, and its sales at that time even exceeded 300 million yuan.
In that year, Sichuan Province had six gold medals and seven silver medals, and 13 national-level famous wines, and Er'e Daqu ranked first in the silver awards. After entering the new century, Er'e Winery relied on auctions many times to repay debts due to poor management. In 2019, Er'e was acquired by Sichuan Wine Group and included in the group's national quality brand revitalization plan. It is one of the most important pillars in Sichuan Wine Group's national quality matrix and has successively launched many products.
San Su's special song:
Sichuan is also a land of culture. Here there are not only the love allusions of "Feng Qiu Huang", but also great literary figures such as "San Su and his son". Sansu Tequ is produced in Meishan City, the hometown of Su Shi, so it is named "Sansu Tequ". In 1956, Deliyuan Winery and Dajiang Winery formed a private partnership and were renamed Taihe Supply and Marketing Cooperative Winery. This was the predecessor of Sansutequ.
In 1983, Sansu Tequ was rated first among many supply and marketing cooperatives’ liquor series in Sichuan. In 1988, at the fifth wine appraisal meeting, Sansu Tequ was rated as 53rd best. After 2000, it was restructured into a private enterprise. Because it could not keep up with the times, Sansu Winery began to decline. In 2019, it even failed to win the selection of Xiaojinhua. Now it is not so common in Sichuan, but it can still be purchased on some e-commerce platforms.
Chidu sauce wine:
Sichuan’s Maotai-flavor wine is mainly concentrated in Gulin County, Luzhou City. The most famous ones here are Langjiu and Tanjiu . Among these two famous wines, Hongchidu is considered a very good one. Sichuan style sauce wine. Because of the allusion of the Red Army crossing the Chishui River four times, the winery actively exerts its red culture.The winery was established in 1980 and was renamed Chidu Winery in 2001 and Red Army Cup Winery in 2007.
Sichuan Wine Group acquired the winery in 2018, and subsequently the winery was renamed Sichuan Wine Group Maotai Wine Company. The winery currently produces more than 6,000 tons of Maotai-flavor wine annually. With the support of Sichuan Wine Group, the winery has launched many products, mainly products priced below 600 yuan. Its products are also good, such as the 1949 commemorative edition, whose quality is definitely not inferior to that of Prang wine.
Furuchuan Liquor Industry originated from Qionglai Gujing Shaofang. It was formed by the merger of four old workshops in the early 1980s. In the mid-1990s, it began to create its own brand. Furuchuan Liquor Industry mainly produces Luzhou-flavor Daqu liquor, and also produces a small amount of Maotai-flavor liquor.
After five years of reform, the strong aroma technology of Furukawa liquor has also been changed from the original single beam strong aroma to five grains strong aroma. After the improvement of , the taste of Furukawa wine is light and elegant, but it does not lose the richness of Sichuan style, and the cellar aroma is very rich.
Jinyan Winery:
Jinyan Winery is located in Guanghan City below Deyang City, Sichuan Province. It is famous for the discovery of Sanxingdui ruins . Deyang and Mianyang are another important liquor-producing areas besides Sichuan Yibin, Luzhou and Qionglai, with many well-known brands such as Jiannanchun and Fenggu. Jinyan Winery was formerly known as Guanghan State-owned Winery. In the last century, the winery was also a technical training base for Sichuan liquor, training a large number of winemakers and technical personnel for the industry.
In 2019, Jinyan Wine was rated as one of the Ten Little Golden Flowers of Sichuan Wine. At the 2021 Daguo Luxiang and Chengdu Wine Expo, a TOP20 list of consumers' favorite Sichuan liquors was selected, among which Jinyan Liquor ranked 11th. The Jinyan Tequ produced in the early years was a provincial and provincial excellent product and a relatively classic product.
Baolian Daqu:
Baolian Daqu is produced at Baolian Winery in Ziyang City. It mainly produces strong-flavor Daqu wine wine. In 1987, it was rated as a high-quality wine in Sichuan Province. Although Baolian Daqu is not even a Sichuan wine little golden flower at present, its brilliance is still worthy of mentioning. In 1984, 1986 and 1988, it won the title of Quality Product and the Golden Goblet Award from the Ministry of Commerce; in 1988, it won the title of National Quality Wine and the Silver Award at the Fifth National Wine Appraisal Conference.
For a long time, Pauline Daqu was depressed. It was not until New Hope took over the ownership of Pauline Winery in 2018 that its development got on the right track. Baolian Winery currently specializes in multi-grain strong-flavor wines, with dense floral and fruity aromas and prominent sweet aromas, accompanied by grain aromas. You can see many products on the official website of Baolian Winery. For example, the one that impressed me most was the Zodiac Ox. The price-performance ratio of mid- to low-end products is still very good.
Er'e Daqu:
"Fine food requires good wine, and Er'e is the best." Er'e is the memory in the hearts of many old Chengdu people. In the 1980s and 1990s, it even had a certain degree of popularity across the country. In 1986, Er'e Daqu won the title of Top Ten Famous Wines in Sichuan Province; in 1988, it won the title of National Excellent Wine. In the 1990s, Er'e Daqu quickly became famous due to its active appearance on television, and its sales at that time even exceeded 300 million yuan.
In that year, Sichuan Province had six gold medals and seven silver medals, and 13 national-level famous wines, and Er'e Daqu ranked first in the silver awards. After entering the new century, Er'e Winery relied on auctions many times to repay debts due to poor management. In 2019, Er'e was acquired by Sichuan Wine Group and included in the group's national quality brand revitalization plan. It is one of the most important pillars in Sichuan Wine Group's national quality matrix and has successively launched many products.
San Su's special song:
Sichuan is also a land of culture. Here there are not only the love allusions of "Feng Qiu Huang", but also great literary figures such as "San Su and his son". Sansu Tequ is produced in Meishan City, the hometown of Su Shi, so it is named "Sansu Tequ". In 1956, Deliyuan Winery and Dajiang Winery formed a private partnership and were renamed Taihe Supply and Marketing Cooperative Winery. This was the predecessor of Sansutequ.
In 1983, Sansu Tequ was rated first among many supply and marketing cooperatives’ liquor series in Sichuan. In 1988, at the fifth wine appraisal meeting, Sansu Tequ was rated as 53rd best. After 2000, it was restructured into a private enterprise. Because it could not keep up with the times, Sansu Winery began to decline. In 2019, it even failed to win the selection of Xiaojinhua. Now it is not so common in Sichuan, but it can still be purchased on some e-commerce platforms.
Chidu sauce wine:
Sichuan’s Maotai-flavor wine is mainly concentrated in Gulin County, Luzhou City. The most famous ones here are Langjiu and Tanjiu . Among these two famous wines, Hongchidu is considered a very good one. Sichuan style sauce wine. Because of the allusion of the Red Army crossing the Chishui River four times, the winery actively exerts its red culture.The winery was established in 1980 and was renamed Chidu Winery in 2001 and Red Army Cup Winery in 2007.
Sichuan Wine Group acquired the winery in 2018, and subsequently the winery was renamed Sichuan Wine Group Maotai Wine Company. The winery currently produces more than 6,000 tons of Maotai-flavor wine annually. With the support of Sichuan Wine Group, the winery has launched many products, mainly products priced below 600 yuan. Its products are also good, such as the 1949 commemorative edition, whose quality is definitely not inferior to that of Prang wine.
