Image source: Oriental ICh
Bun is one of the traditional Chinese fast foods. According to the product shape and flavor preference, the overall brand pattern is relatively loose. According to statistics from Zhaimen Meal, there are about 188,000 buns and steamed bun stores nationwide, of which the top brands are Babi steamed buns, Laotaimen soup dumplings, and Sanjin soup dumplings. The three brands have a total of about 7,100 stores, with a total market share of less than 4%.
htmlOn October 27, a reporter from Blue Whale Finance learned that the Baozi Track chain brand "Baozhunye Baozi" has recently completed an angel round of financing of nearly 10 million yuan, and this round is invested by Force Venture Capital. Before this, Baozhuanye Baozi also received a round of investment and incubation for seeds in the first half of this year.It is understood that Baozhuanye Baozi was established in 2020. It is a fast food chain brand with Sichuan-Chongqing-style spicy Xiaolongbao as its feature and specializes in late-night snack scenes. Its core product is Sichuan-style spicy Xiaolongbao. When
was first established, founder Jiang Hua and the other two partners jointly invested less than 10,000 yuan, and set up an open-air late-night snack stall, and began to test the feasibility of late-night snacks near Jiuyanqiao Bar Street. After running the model for
for more than 10 days, the team found that the effect was good and opened a stall store with an area of about 8 square meters nearby at the end of December. According to Jiang Hua, the store sold nearly 2,000 small buns in a single day, with a daily turnover of nearly 20,000 yuan.
Lu Yuxiang, founding partner of the former venture capital investor, said: "Baozhuanye Baozi uses Sichuan MSG to accurately enter the market of late-night snack buns. It was born during the epidemic and showed excellent vitality. Whether it is Beijing, Shanghai, Chengdu, or the sinking market, the number of stores has expanded rapidly, breaking the time period and regional restrictions to a certain extent."
It is reported that in addition to Xiaolongbao, Baozhuanye Baozi also sells special drinks such as soy milk, porridge, and coffee. In addition, Baozhuan Ye Baozi has recently tried to open a night stall tavern business. On the basis of the buns, traditional classic late-night snacks such as lotus leaf steamed kiln chicken, Sichuan-style braised food, and Sichuan-style fried skewers are added.
