In recent years, under the craze of " sauce wine ", sauce-flavor liquor has been loved and paid attention to by more and more consumers. China's liquor industry has also ushered in new changes and entered a stage of adjustment as a whole. , a new brand in recent years, has actively assumed corporate responsibilities and spent 7 years in-depth understanding and research on the current development status of the industry. And transform and upgrade traditional wine merchants and brands.
The development trend in the field of sauce wine is very good
Looking back on the past five years, the "Matthew Effect " of China's liquor industry has been obvious. The number of liquor companies has declined, and the output has been almost cut in half. The industrial structure will continue to be adjusted and optimized until 2021. With the national market State Administration of Supervision and Administration and the National Standardization Administration Committee jointly released two new national standards for liquor. The liquor industry has gradually entered the process of standardization, and the market volume of Maotai-flavor liquor has expanded. In addition, the sales revenue of Maotai-flavor liquor will account for 31.5% of the overall liquor sales revenue in 2021, and sales profits Reaching 78 billion yuan, accounting for 45.8%, the high-fold growth figure has brought more market opportunities to Maotai-flavor liquor brands, and also made competition among many liquor companies more intense!
Market channels have changed, and traditional wine merchants have lost their advantages.
Although the overall development situation of sauce wine is promising, China's liquor industry is gradually facing new challenges and opportunities. As the main body of the market, traditional wine merchants have encountered many challenges. The first is the accelerated development of the liquor industry, but the channels for leading famous wine products have continued to sink. For this reason, leading companies have expanded and continued to increase the number and density of agents to stabilize the market. influence, but the competition pressure from too many traditional dealers has gradually increased;
Secondly, in order to strengthen the competitiveness of the brand market, traditional wine companies have increased management and control over terminals, promoted channel flattening, reduced product lines, focused on hot items, and initiated price adjustments, which has led to problems with the cash return of traditional wine merchants. . Third, with the rise of chain liquor stores, tobacco hotel terminals, various e-commerce, community group buying and other Internet brand promotions, inventory suppression has a greater impact. If traditional wine merchants want to get out of trouble, they must break the status quo.
Breaking away from a single channel and diversifying terminal operations
At the 30th China (Zhengzhou) Sugar, Wine and Food Fair, Sun Yue, chairman of Sishi Jiufang Liquor Industry, gave a detailed analysis of the dilemma of traditional dealers. Through Sishi Jiufang's 7 years of successful experience in private domain traffic provided precise and effective solutions, and its sharp insights aroused high resonance among the participants.
At the same time, Sishijiufang has also relied on new retail methods to gradually transform from a new species in the industry to a phenomenon-level enterprise that is now imitated by the industry. The main reason is that Sishijiufang adapts to consumption upgrades and the "scenario + culture" of the Internet industry. Reconstruct and actively upgrade and transform yourself.
As a new species of liquor, Si Shi Jiu Fang adheres to quality first, adheres to ancient brewing methods, selects high-quality raw materials, and also invites liquor experts to blend and blend the liquor to ensure first-class quality.
Focusing on the channel that traditional wine merchants are most concerned about, compared to traditional dealer stores, Si Shi Jiu Fang’s offline stores pay more attention to the reconstruction of the “people and goods field” and the value and emotional connection between products and people. Si Shi Jiu Fang insists on With user experience as the core, we deeply explore user needs, reconstruct "scenario + culture", and realize new connections between products and users. Among them, more than 2,000 offline new retail experience stores allow consumers to have a closer understanding of the culture and spirit of Si Shi Jiu Fang, laying a solid foundation for the immersive experience sales model. At this point, the "trinity" of offline physical stores, online cloud stores, and communities together constitute the cultural ecological experience of Si Shi Jiu Fang.
In the future, Sishi Jiufang will focus on tier 1-3 cities to build mature markets, sinking deeper into the market and casting a wider net; at the same time, it will carry out more refined operations for the platform, conduct diversified operations for terminals, and conduct flagship stores, boutique high-end stores, brand stores, etc., provide full brand support to ensure the continuous improvement of management capabilities, operational capabilities, and service capabilities.
Lao Maoquan "Rejuvenation"
"Maoquan", as the famous old soy sauce brand in Maotai Town in the last century, has an advantageous geographical location, close to Chishui River, and the products it brews are also "soft, thick and clean" The classic Maotai Town wine styles such as "fresh, refreshing and long" are also deeply loved by people for the authentic old Maoxiang.
At the 30th China (Zhengzhou) Sugar, Wine and Food Fair, Sun Yue, chairman of Sishi Jiufang Liquor Industry, proposed another measure to break the dilemma of traditional wine merchants and "resurrection" the old brand of sauce wine - Maoquan Laojiang Liquor series, Maoquan Laojiang Liquor series, as a new growth point of Sishijiufang, promote the sustained and rapid development of the business.
For this new brand, Sishi Jiufang uses the private domain traffic base to attract investment in the public domain, divides and manages the blank market layout, focuses on developing traditional dealer channels, selects high-quality dealers, and uses private domain new retail The rich experience accumulated in the model has created a new retail model for the public market and traditional dealers to help traditional wine merchants solve their problems, enable traditional dealers to transform and upgrade, and achieve a win-win situation for the brand and dealers. At the same time, Si Shijiufang will also implement the "Chinese Wine Merchants Inheritance Training Program" to help traditional wine merchants break the development constraints.
In the liquor industry, Sishi Jiufang, as a new species in the Chinese liquor industry, has the spirit of "newborn calves are not afraid of tigers". It constantly builds momentum and marketing, expands its influence, constantly explores new roads on the way forward, and gives full play to its corporate mission and Sense of responsibility, dedicate your light and heat to the Chinese traditional liquor market.
