Summer is here, and the topic of ice cream has reached high ground again. "Don't take ice cream if you don't know it, it will become unfortunate." . .

2024/05/0817:38:33 food 1596

Summer is here, and the topic of ice cream has reached high ground again. "Don't take ice cream if you don't know it, it will become unfortunate." . . Recently, the topic of "high-priced ice cream" has once again become popular, especially the more expensive " Zhong Xue Gao " ice cream has come to the forefront, and the term "ice cream assassin" has also appeared spontaneously: "It can't hide in the freezer without a trace." At first glance, it doesn’t seem to be out of the ordinary. When you go to check out, you are suddenly struck with a sword like an assassin at a price that exceeds your expectations. Can you bear this?

Ice Cream Assassin

Dream Dragon , Haagen-Dazs and other high-end ice cream products have been in the high-end market for many years. Now this calm lake has become turbulent again with the sudden rise of Zhong Xuegao. It is very topical because of its price. Questions frequently appear on hot searches, and as soon as there is a hint of trouble, they immediately attract public attention and boost marketing.

Zhongxuegao fast-selling store

As a national trend "upstart", under the background of cultural confidence and consumption upgrading, plus "Zhongxuegao" cleverly combines the ice cream itself with traditional Chinese culture. With this stock style, Zhong Xuegao, who found the top traffic password, once became the "light of domestic products", and cultural and creative products and IP co-branding also became popular, but its high price can not help but make people a little scared.

High-priced ice cream is a fast-moving consumer product with strong seasonality. Zhong Xuegao, who knows how to tell stories, has now become more of a "luxury product" for early adopters and check-in. As a result, the brand's reputation is now mixed. The high pricing is one of the main reasons why Zhong Xue Gao quickly broke out of the industry. However, such a price is very unreasonable. If you want to move from an Internet celebrity to a "long-term celebrity", it is worthy of careful study.

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