Summer in Chongqing is getting hotter and hotter, especially when the temperature remains high, hovering above 30 degrees. The sun is really scorching, and pedestrians on the road are dying.
This season is the best time for cold drinks to sell well. There is a dazzling array of iced mineral water, iced soda, ice cream and so on. Especially when there are all kinds of ice cream neatly arranged in the freezers of cold drink shops, just looking at the outer packaging is enough to make you want to slander them.
In pedestrian streets such as Guanyin Bridge and Jiefangbei, many young and beautiful girls cannot move their legs as long as they stand in front of the freezer. The boys who accompany them naturally have to spend money to buy them for the girl they like. A cold drink couldn't be easier.
But if you look at the price of ice cream, I believe many young people will stick their tongues out quietly. It is expensive, and some are even ridiculously expensive. I really donāt know, itās just a piece of ice, plus butter, white sugar, chocolate, walnuts and other auxiliary ingredients. The price immediately shot up like a rocket. Itās hard to figure out whether itās the packaging, the auxiliary materials or the brand thatās more expensive?
Nowadays, an ordinary ice cream costs more than 10 yuan, not to mention those famous brand products, such as Hasdagen, Heluxue, Yili NestlƩ, etc., some even reach dozens Yuan.
No wonder some children said in surprise: Mom bought us a total of 3 ice creams, all of ordinary brands, for 28 yuan, which is equivalent to two kilograms of pork. We can hardly afford it.
I remember when we were young, we had cream popsicles, which were only a dime each, and the better ones were not more than twenty cents. At that time, the retail clerk was pushing a bicycle, and there was a big cardboard box behind the bicycle, which was neatly arranged. Put away the cold drinks, how much does an ordinary popsicle cost? It's cool and sweet when you put it in your mouth. It doesn't melt as quickly as today's ice cream, and it's gone after a few mouthfuls.
Letās first take a look at the prices of some so-called branded cold drinks: cookie milk flavored ice cream 35 yuan/box; rice wine rose flavored ice cream 18.5 yuan/stick; cheese and black tea flavored ice cream 16.8 yuan/box, as for Internet celebrity ice cream 4 sticks 73 yuan, There are also a lot of ice creams that you canāt even name for 40 to 50 yuan a pop, and you canāt even feel how good they are when you eat them. But it felt like I had been stabbed in the heart, it was so painful.
But what can be done? It is something you are willing to buy, even if you have tears in your eyes, you have to eat it.
Nowadays, not only the elderly and children, but even young people shake their heads when they mention ice cream, jokingly calling them "wallet assassins", and this assassin is ruthless and will kill you without any discussion.
Consumers are dissatisfied with the continuous increase in ice cream prices, but the manufacturer has his own statement. First of all, you have to pay for the almost sky-high advertising fees, raw materials, taste, shape, packaging, cold chain transportation , and The dealer's price difference is also real money, and they have to be earned back from the ice cream.
Moreover, the sales of ice cream are also divided into seasons. Only the summer has the best sales throughout the year. The hotter the weather, the faster it sells. There is a trend of not opening for three seasons and eating for three seasons. The most important point is that ice cream is incomparable to drinks. Drinks are in bottles and have a long shelf life and are not easily damaged.
Ice cream is different. First, it is easy to bump. Second, it is easy to melt. Third, it has a short shelf life. Fourth, there are so many varieties of ice cream nowadays. It is impossible to make consumers like one variety alone, so we can only buy more. If you can't sell it, you have to dispose of it. So it seems like it's making a lot of money, but actually there's not much money left after deducting losses.
Stop looking down on a small ice cream. Its quality directly affects the profits of manufacturers, dealers and consumers. It is also closely related to raw material suppliers, packaging, cold chain transportation and advertising. Without any one None of the links work. Gone are the days when popsicles cost just a few cents or one or two cents each.
Nowadays, apart from children, the main consumer groups of cold drinks are young people. It is nothing for young people nowadays to spend dozens or even hundreds of yuan a day. A simple fast food will cost dozens of yuan. If you go shopping with your girlfriend and have a meal for a hundred or even hundreds of yuan, you will not feel that you are eating anything special and good.
Especially in supermarkets, pedestrian streets, high-end shopping malls and entertainment venues, you will find that what you eat is not the food, but the brand, the packaging, the service, and the various tricks the chefs play with the ingredients, such as A cup of coffee at a Starbucks coffee shop in the Mainland usually costs more than 100 to several hundred yuan. The per capita consumption at Chongqing Ruth Kui Classic Steak House (IFS) is more than 700 yuan. If you order a lobster and king crab, I am afraid it will not cost more than a few thousand yuan. Can't come down. Not to mention the top rich second generation in China, who spend tens of thousands or even hundreds of thousands per meal.
Are they really satisfied with their food? I'm afraid this question is really hard to answer.
From this point of view, the price of ice cream is not too expensive. There are ice creams that cost dozens of yuan a piece, and popsicles that cost one or two yuan a piece. But you have only heard of king crabs costing more than a thousand yuan, but never heard of king crabs costing only tens of yuan. Whether cold drinks are expensive or not depends on what kind and taste you like. A bottle of Coke costing three yuan when taken out of the refrigerator may not taste inferior to ice cream. A bottle of mineral water costing one yuan can also quench your thirst. .
Of course, many young people spend more than ten or even dozens of yuan to buy ice cream in order to please their girlfriends. What they eat is sentimental, and the "ice cream assassin" does not apply to them. Otherwise, how can they complain about the price of ice cream and have fun at the same time? Hehe spends money on his girlfriend. In front of love, money is put in a secondary position.
Society is progressing and life is improving. In the past, we ate cream ice cream for a few cents each. The taste really couldnāt be compared with Haagen-Dazs . Just like in the past, a salary of dozens of dollars could guarantee a family. For people's food and clothing, a salary of several thousand yuan is not enough now, and they have to be careful about their budget. Can it be the same?
High-priced ice cream becomes a wallet assassin, killing you without negotiation. The manufacturer doesnāt have to kill you. The only difference is whether you are willing to be slaughtered or not. After all, ice cream is not a necessity of life. You can eat it or not. Do you think what I said makes sense?
