Nowadays, I don’t dare to buy ice cream that I don’t recognize in convenience stores. One ice cream can be sold for tens of yuan, which is so scary. I first ate a 5-cent snow lotus to calm down. Recently, we also read on the Internet. Then, this "snow lotus ice cube" priced at 50 cents per pack unexpectedly became popular and became the most popular new star in the cold drink industry this summer. Because the person in charge of Xuelian said that a pack of ice cubes only costs 5 cents and the price has not increased in 13 years, Xuelian became a hot topic. Netizens spontaneously spoke out on the Internet to defend "Snow Lotus" and defended to the death their right to eat affordable ice cream. One sentence: "If we don't eat Snow Lotus, our next generation will have to eat Zhong Xue Gao ." became everyone's voice. Everyone also praised the snow lotus ice cubes: "I love how inexpensive you are." I wonder which brand do you often eat? Let’s chat in the comment area or on the barrage. Before , the "Seven Dwarfs", "Little Pudding", "Whatever", "Three-color Cup" and other 5-4 yuan ice cream that the post-80s and 90s recalled in their childhood are no longer easy to find on the market. They have been replaced by . Some new brands are priced at 5 to 20 yuan: Menglong at 9 yuan, Li Daju at 11 yuan, Baxi at 12 yuan, Oreo at 17 to 18 yuan, between 25 and 35 Haagen-Dazs , Godiva and so on.
According to relevant sources, "The wholesale price of ice cream is about 70% of the retail price, so retailers' profits are much higher when selling high-priced ice cream, but the sales volume is not necessarily as high as the mid-to-low-end." Baxi Ice Cream parent company The financial report of Sanyuan Co., Ltd. shows that the gross profit margin of the company's ice cream business has been around 30% in recent years; the gross profit margin of Yili Co., Ltd.'s cold drink business has remained above 40%.
Having said that, high-priced ice cream really hurts everyone's heart, so netizens gave the high-priced ice cream a name: "Ice Cream Assassin", which means : Those ice creams that are inconspicuous in the freezer, but you pay for them
However, here is the good news. Starting from July 1st, the "Regulations on Clearly Marked Prices and Prohibition of Price Fraud" issued by the State Administration for Market Regulation will be implemented. This regulation mentions that: Failure to indicate or significantly weakening the indication of price conditions that are unfavorable to consumers or other operators, and luring consumers or other operators into transactions with them is an act of price fraud. On some social platforms, netizens cheered with topics such as "If you find that ice cream is not priced, you can complain immediately" and "Ice cream assassins may have nowhere to hide from July." In fact, we are only fighting for the rights and interests that should belong to our consumers. Therefore, in many cases, public opinion is also an effective way to promote the protection of rights and interests.
