recently bought fruit with a bit of emotion. The once noble Qingwang grapes actually cost more than a dozen yuan per catty...
You know that a few years ago, it was still expensive at three or four hundred per catty. Fruit, known as the "Hermes in the grapes".
used to be as high as 980 yuan per box
began to appear in front of the public in 2016, and the price has fallen from 300 yuan per catty in just 5 years. In some places, the wholesale price is as low as 5 yuan.
I want to talk today: Why does the price of this kind of internet celebrity fruit plunge? What is the difference between cheap and expensive? How did it become popular in China in the first place?
First to find out the true and false of the "Pan Okayama Haru pbr
0
0p "Xiang Yin" is a transliteration of Shine Muscat). This kind of grape with its own floral fragrance was also called " sunshine rose " after being introduced into the country.
However, even in Okayama, not all grapes can be called "Qingwang" -a single fruit must weigh more than 15g,The sweetness is above 18, and the difference in sweetness of each ear of grapes cannot exceed 1 degree in order to be affixed with the "Qingwang" logo.
In other words, is not a variety, but a trademark that represents top quality.
Compared with Japan’s detailed and clear grading standards, it tells you clearly what you are buying. This area is almost blank in China, and there are many merchants who use the packaging to imply that consumers are imported Haruwang .
We picked it up at a certain treasure and saw that there was a "China Limitation in China":
marked with the image of "All Japanese and Japanese fruit farmers" King". You know, according to relevant laws and regulations, China cannot import Qingwang grapes from Japan.
classification does not exist at all, superior, top, special, super first.... The final decision, as to whether the business is delicious or not, it is another It's one thing.
The road of Internet celebrity fruits
_strongp Bring the internet celebrity gene: not only looks good,The fruit is full of luster and delicate, the flavor is also very recognizable, high sweet, with a strong floral fragrance, and the taste is as crisp as a honeydew melon.
The point is that there are not many grapes that love to lose grains, it is very easy to transport, is inherently suitable for commercialization.
However, since it entered China in 2010, it has been controversial.
Since there was no application for variety registration protection overseas in the early period, South Korea and China have introduced and planted them one after another. When Japan discovered it, it had missed the deadline for applying for protection, and the law could not determine it as an infringement.
After Japan revised the seedling law to strengthen protection, similar incidents still occurred. ｜Image source @日本WBS
This species has been carefully bred for 33 years. It became an instant hit when it first appeared and sold for a high price of 300 per jin.
In 2016, Sunshine Rose had only a few tens of thousands of mu in China, and has exceeded 1 million mu this year. accounts for 10% of the country's grape growing area. Almost all grape producing areas, south to Guangdong and Yunnan, north to northeast Liaoning, are expanding wildly.
What is this concept? In Japan, Haruo’s production season is only from July to October every year.In China, can eat sunshine roses for most of the year except in winter.
2. From 300 to 10 a catty, what has Sunshine Rose experienced?
It seems that Sunshine Rose does not have high requirements on the place of production. It can be grown anywhere in the country where grapes can grow.
In fact, it is very difficult to plant.
First of all, seedlings are critical. Since Nippon Haru's seedlings can no longer be introduced, new seedlings can only be cultivated by grafting vines, but this method is a test of seedling technology. If the seedlings are not pure enough, the unique rose aroma of Qingwang will dissipate for most.
That's why, the sunshine roses you have eaten in the past two years don't feel as sweet as those in earlier years.
In addition, it has very demanding planting requirements. Not only does it require a large amount of water and fertilizer, but the key is to ensure that "one branch, one ear, three fruit thinning" is the key, and more than half of the fruit is removed to achieve Standard of sweetness, taste and skewer shape.
has an orchard and even for its comprehensive soil improvement,The early planting investment is very large. ｜Screenshots from the video: Nippon Haru's planting technology
The manpower consumption is 15 times that of general grape planting , in exchange for a lower yield per acre (usually 2000 kg), while ordinary Kyoho grapes , the yield per mu can reach tens of thousands of catties, with an average of more than 3,000 catties.
High planting costs, coupled with scarcity, are destined to be very expensive at the beginning of Sunshine Rose.
Many growers see huge profit margins and flock to them. The yield is up, but the quality is very uneven. Some grapes are even picked before they are ripe. is called "picking green" in the industry.
is the first to be listed. Looking at the price trend, you can understand:
The sunshine rose in Yunnan is the first to go on the market every year, plus the pure seedlings and good quality, they can often sell for 50-60 yuan per catty; the price of grapes in Sichuan is on the market. It will drop to 20-40 a catty; when grapes from other producing areas are also on the market in large quantities, it is the 10 yuan a catty you see.
Because the sun rose gene is too good, even if the "pruning" leads to insufficient sweetness and aroma, its appearance is quite beautiful. is so full that it is difficult for ordinary consumers to distinguish it.It is easy to step on thunder.
After all, the flavor of expensive fruits is brought about by the unique water and soil and refined planting in the production area. Once it loses its scarcity and quality, it is inevitable that the Internet celebrity will fall.
The last loser is the fruit grower, who spent more cost and thought to plant new varieties, but the profit is very meager, and they may even face a loss in a few years.
The price of the sun rose has plunged.
Before we continue to discuss the sunshine rose, we would like to tell a similar story about the internet celebrity fruit.
Time back to 2015, when the sunshine rose shines on the stage, another top card in the citrus world also ushered in a wave of national introduction frenzy.
It is called Red Beauty , and the real name is Ehime 28, which is very similar to the life experience of Sunshine Rose: they are all high-end fruits imported from Japan, and the time to fame is about the same.
but it didn’t mess up the market,Instead, it has become a geographical indication protection product of Xiangshan, Zhejiang. When the price of Ehime 38 in other producing areas fell to 3 yuan per catty, Xiangshan Red Beauty was still firm at 30 yuan per catty.
And the most remarkable thing is that when you think of Xiangshan Red Beauty, it's like a peach will automatically bind to Yangshan, and and Longjing will automatically bind to West Lake. This has become one National recognition- This is the power of brand and origin protection.
What did it do right? First, the Zhejiang Citrus Research Institute standardized planting, and the technical standards were clearly written, advocating fruit growers small-scale and refined planting ——In order to save costs for outdoor planting, we spend money in greenhouses. In short, how to get good quality. .
The government is also actively creating a regional public brand of "Xiangshan Citrus" agricultural products-to speak of it, personally end the promotion: "Xiangshan citrus is very good!"
span However, Ehime 28 was directly renamed Red Beauty, which was deeply bound to Xiangshan to form a brand effect. In this way, the fruit can be sold at a good price, and the fruit grower can also obtain more reasonable income, improve the level of planting, and a positive cycle.
Of course, lucky people like Red Beauty are rare. Qing Wang is just a typical example of many Internet celebrity fruits that have fallen to the altar. If the quality is maintained,In the rushing Internet celebrity fruit circle, will always have more and more novel varieties, one after another.
For example, this year's soaring Queen Nina, a bunch of more than one hundred asking prices, will have a lot of energy to brush down King Qing.
Picture source: Star の见える丘农园
A good sign is that some of the domestic government has begun to regulate production areas in Dalian this year. The "Liaoning Province Local Standard <"sunshine>
Even though there are many businesses who fish in troubled waters, there are still growers who insist on intensive cultivation. It's just that such a sunny rose can't be bought for more than a dozen dollars.
"The old grape Hermes flew into the homes of ordinary people". Behind the rapid price drop, it is actually not a healthy ecology. When the market craze fades, the vitality of a variety is truly revealed.
