From a psychological perspective, why Dong Yuhui has become the ceiling for selling goods. Why did Dong Yuhui, a person who doesn’t look like a seller the goods? Why did Dong Yuhui, a person who doesn’t want to sell the goods the most, create good achievements? Why is Dong Yuhui a teacher the ceiling for selling goods? (The full text is more than 1,300 words, about 3 and a half minutes after reading it)
Douyin Kuaishou sells tens of millions of goods. Dong Yuhui can be said to be unique, but he has repeatedly created sales miracles. Many people are analyzing why Dong Yuhui has become the ceiling for selling goods. Maybe in terms of sales. Maybe not the best, but in terms of customer experience and liking, Dong Yuhui is definitely the best one. Let’s briefly analyze it from a psychological perspective. If you don’t say it well, please feel free to point it out.
First of all, Dong Yuhui is a teacher, a teacher with keen observation and insight, otherwise he would not have been overwhelmed with the real questions of the college entrance examination. From the teacher's perspective, it can be said that he knows what to take in the exam, what students should learn, and what parents want. I have read so many books. It can be said that Dong Yuhui has a deep understanding of human nature and hearts
Let’s talk about the first rice sold. I think no one doesn’t know what rice tastes. Even the nobleman Wuchang rice among rice may not have eaten it, but I have definitely heard of it. Many people sell rice and talk about how the rice tastes. How much is the price. But Dong Yuhui didn't say this.
But he brought you into the scene of Wuchang rice, talking about the regrets and beauty of love. He didn't take you to see the scenery but could give you a bowl of rice. Life is just three meals and four seasons. There is also the experience of life, the ears of grain are like the bent waist of a wise man... Are we buying rice? No, we buy emotions and insights. I hope this bag of rice will add a little culture to empathize with and when we eat. What is the best salesperson? It is not an introduction to the price and functions of the product. Instead, this product can bring you a wonderful experience.
Let’s talk about the sales of mooncakes. He talks about mooncakes based on the background of two poets, Li Bai, and Su Shi, , especially the moon is the bright mooncakes in the hometown. He alone sold hundreds of thousands of orders, and he ended the sales early. Many people can’t buy it even if they want to. Think about what we bought mooncakes in the past. Basically, we had to buy them during the holidays. It was just a sense of ritual, as if we were gradually forgetting the taste and culture of mooncakes.
while Dong Yuhui gave mooncakes culture. Whether it is the dragon and phoenix that bring good luck or the pine and bamboo sea of clouds. It turns out that mooncakes have so much culture. There were many ancient poems written by ancient people about the Mid-Autumn Festival and the moon, but the current mooncake market has changed, replacing the culture of mooncakes with a novel and unique taste.
, and Dong Yuhui introduced mooncakes with culture as the entry point in his best way, grasping our inner importance to culture and tradition. Give every mooncake culture, plus a carefully designed look. Many people buy it, but they are reluctant to eat it because it looks good. They give mooncakes. Suddenly, they feel that what they give is culture and knowledge. And like before, just mooncakes were given. Of course, such mooncakes can be eaten by children, and each mooncake can be a separate short composition. This is exactly what moms and dads hope for.
Finally, let’s talk about the globe he sells. When I used to sell globes, the most people introduced were functions and colors. At most, I would say that the world is very big, you can go and take a look, and at most, I would say that the five oceans and four continents above are above. But Dong Yuhui said it from a historical perspective. He would choose what happened in this place in which year, such as how Constellation Danteburg fell, where Genghis Khan got there, and finally gave up for what reason, and would also say where the three major fishing grounds were... It was geography, but history.
Who usually buys the globe? Who are you giving it to? Of course, it is because my mother bought a lot for the students, and what is her original intention of buying a globe.First, let him see what is in the world, and Dong Yuhui's introduction hit his mother's heart, or gave the product added value. Yes, we bought a globe, of course we wanted to know what happened in a certain place in a certain year. Buying a globe can learn more history.
