For example, what will happen if a person who has no business ability overestimates himself and believes that he has this ability to run a business? If he is lucky, the company may be able to run smoothly, but there are not many examples of such luck, and generally speaking, it w

2025/06/2214:36:43 psychological 1775

"Catalog"

(Part 1)

1. Management of brain incompetence

2. Management of neurological disorders

3. Fund circulation failure

4. Organizational chronic injury

(Part 2)

5. Resource indigestion

6. Revenue structure fragility

7. Metabolic disorder

8. Business improvement asphyxia

(Part 1)

1. Business incompetence—"enterprise encephalitis"

(I) Analysis of business incompetence

1. What is "operating brain incompetence"?

If business operators are compared to the "brain". The "brain" determines " business policy " and then controls the action instructions according to this policy.

For example, what will happen if a person who has no business ability overestimates himself and believes that he has this ability to run a business? If he is lucky, the company may be able to operate smoothly, but there are not many examples of such luck, which generally leads the company to the road of bankruptcy. From this we can see that companies that assume business responsibilities by people who lack business capabilities have already suffered from "operating brain incompetence" ("enterprise encephalitis").

2. The difference between real operators and "virtual operators,"

. We call operators who cannot formulate appropriate policies or strategies "virtual operators".

The difference between a real operator and a "virtual operator," is whether it has the ability to formulate business policies and business strategies that meet the requirements of the times or adapt to environmental changes.

As long as the elements such as "people", "things", and "wealth" are complete, you can be a business operator. But being able to start a business is one thing, and being able to keep the business going is another.

3. Complications: "Business Policy Defects"

When the economy is optimistic and is growing highly, there is no need for too complex business technology. Just buy materials, process and sell the materials, and then make profits.

Today's society has entered maturity or saturation, and the number of enterprises has increased and the competition has become increasingly fierce. Even if the three major elements of "people", "things" and "wealth" are complete, it does not mean that the company is absolutely restless in its operations; on the contrary, the "business policy defects" are becoming increasingly serious.

4. Complications: "Decision-making dictatorship"

Among the "brain diseases" of enterprises, there is a "Decision-making dictatorship". That is, the boss’s relatives and family members occupy a central position in the company, which causes various disadvantages. Based on the background of "family", he naturally acted as a businessman, without real talent and knowledge, with arrogance of relatives and a dictatorial and authoritarian.

Δ To transform a company, operators should answer the following four questions:

(1) What should be transformed?

(2) In what direction should the change be?

(3) How much should the change be?

(4) How to achieve these changes?

This is the essential problem that needs to solve in business strategy.

(II) Business brain incompetence diagnosis

1. Diagnosis content (a total of ten questions, answer YES or NO, answer "?" if you can't figure it out,

(1) Has the business policy of adopting the same family business or non-family business been determined?

(2) Have you made plans for the "people, money and materials" needed for business operations in the next three years?

(3) Have you clearly formulated the business policies and business goals for this year?

(4) Do you regularly diagnose whether there is any discomfort in the business operations?

(5) Have you compared and analyzed the three strengths of your company and competitors, including "people, money, and materials"?

(6) Is the average age of an operator under 55 years old?

(7) Have the operators already adhered to their responsibilities?

(8) Is there a clear division of the sharing of work at the management level?

(9) Are the opposing opinions in the management level raised to discuss without any concealment?

(10) Have the operator cultivated successor candidates?

2. After answering the above diagnosis, score. Those with the answer "YES" get 10 points, and "NO" or "?" is 0 points. There are ten problems in this diagnosis, with a full score of 100.If the score is above 80 points, then the company's health status is "good"; between 80 and 60 points, it is "okay"; below 60 points, it is "bad", and the right medicine must be given immediately and thoroughly treated.

(III) Management Brain Incompetence Treatment

First of all, for family-run businesses, family-run businesses should create a "business community" based on all consciousness. The biggest problem that family businesses are prone to is "public and private confusion". Because the funds of a family business are not separated from operations, the operator will develop "all awareness".

The reason for "public and private confusion" is that "this is our (family) company, so we (family) do whatever we want, without others taking care of it" is being respected. Under the management of operators who focus on family-centered and self-centered, since the concepts are not consistent, how can non-family practitioners work actively? So the "sense of distrust and powerlessness" continues to expand among employees.

Δ Owners and operators need to answer the following three questions:

(1) Why do you want to run a business yourself?

(2) What do you want to get through the business of the company?

(3) What to use to repay employees?

The wonderful recipe for treating this "brain impotence (decision-making dictatorship)" is to take action against "all consciousness", after removing this cancer, let go of the steps towards the "business community", and then improve physical fitness. If practitioners can develop a "common sense", "resonance" and "republic" with the business philosophy of "owners", they can form a "business community".

provides the "place" of "company" and the owners and operators are the ones who use this "place" to achieve their personal "purpose". In this "place", what is sought is the joint efforts of operators and practitioners. Family operators are providers of "places" and not dominators. When you enter this state, you will have "reliability, enthusiasm and innovation".

Secondly, there must be clear business policies and business plans.

Operators must discuss business policies more specifically, determine the company's development direction, and before formulating a "business plan", they should check the following items: changes in the national economy; changes in the financial market; changes in the labor market; changes in national income; changes in industrial structure; demand forecast; industry forecast (industry development trends, their company's position in the industry and future development tendencies).

The business plan of the enterprise includes:

The scale plan of the enterprise; profit plan; marketing plan; organization plan; personnel demand plan; education plan; profit and loss plan; financial plan; capital use plan; welfare guarantee plan; production plan; equipment plan; predictable business analysis and forecast and business improvement plan.

2. Manage neurological disorders

(I) What is managing neurological disorders

is equivalent to the human body's nervous system . Various phenomena at the end of the business end of the enterprise can be notified to the business center, and then the center will issue various instructions based on the sent signals. Then the information, reports, instructions, commands, transaction processing, etc. contained in the business operations form a "management system", which is the "enterprise nervous system".

Although the business policy of an enterprise is correct, it cannot convey the policy to the entire enterprise, or it cannot convey the on-site situation to the business center, and it is not considered a sound business body. This kind of management disease for enterprises is "management neurological disorders".

(II) What are the specific symptoms of neurological disorders?

1. Business policy communication disorder

① The content of "business policy" and "business plan" is unrealistic; (business policy defects)

② Even if the content is appropriate, it cannot be understood by all employees and even the main cadres. (Disease of communication of business policies)

2. Report circulating

0 Reports that must be handled urgently, because the unreasonable report circulating system has been piled up and passed to the highest class after many geniuses; for example, for reports on important matters such as business policies or business strategies, "red paper" reports should be used, and intermediate managers can directly present them to the highest leaders without having to read them.

3. Institutional formalization disease

① The system is a means to achieve corporate goals in the most reasonable way and with the highest efficiency, and is also a system. When the business environment changes and the business policy changes accordingly, the system itself must also be revised.

③ It is necessary to verify whether the established system is actually operating. Since most people always ignore the system and do whatever they want without realizing it, the standards formulated should include the audit function of internal audit.

③ Although the company has a complete system, it is not realistic because the system is formal and is not practical. It can be called the "institutional formalization" in "management neurological disorders".

[Have a meeting + not implement=0]

[Design work + not check=0]

[Catch things that are not implemented + pursue those who are not implemented=implemented]

(III) Management diagnosis of neurological disorder

1. Diagnosis of diagnosis (a total of ten questions, answer YES or NO, answer "?" if you can't figure it out,

(1) Does the entire enterprise understand the business policies and business plans?

(2) Are the key businesses of this year assigned according to the explicit distribution of each department?

(3) Can we quickly and correctly obtain the information we need from the outside?

(4) Does any report that should be delivered to the operator establish a comprehensive production system?

(5) Are the readers of the report reduced to a minimum number of people?

(6) Does the process of subpoena or account book set the shortest way?

(7) Is there any internal audit in the process of subpoena or account book?

(8) Are the internal rules of the company perfect?

(9) Do you effectively use the company's internal management rules?

(10) Have target management achieved specific results?

2. After answering the above diagnosis, score. Those with the answer "YES" get 10 points, and "NO" or "?" is 0 points. There are ten problems in this diagnosis, with a full score of 100. If the score is above 80 points, then the company's health status is "good"; between 80 and 60 points, it is "okay"; below 60 points, it is "bad", and the right medicine must be given immediately and thoroughly treated.

(IV) How to treat and manage neurological disorders

1. We must treat "business policy communication disorder" according to each stage. It is because the central consciousness of the business cannot be transmitted to the ends, and the things perceived at the ends cannot be conveyed to the highest management level, resulting in the highest management level being unable to make decisions correctly.

Δ In order to correctly convey the business policy to each department, the following preparations must be done first:

(1) Verify whether the business policy is correct.

(2) Verify whether the business plan is comprehensive.

(3) Decide on matters related to the business of this department.

(4) To make each matter concrete, set the importance of management projects.

(5) The target must be clear (numerical). The implementation period of

(6) must be clarified.

(7) must be approved by the senior cadres meeting.

(8) Implementation The responsible person must be clear.

(9) determines the relevant matters for audit execution.

(10) evaluates implementation results.

2. When the basic concept is clear, immediately remind the business policy and business plan

. After the highest management level policy and basic plan are clear, all departments must prepare practical plans in accordance with this policy and plan. Usually, it is directed through the "Business Policy" and the "Business Plan". In principle, the time for issuing the business policy and business plan is ideal for three months before the new business year.

Δ The business plan of the enterprise includes:

business scale plan; profit plan; marketing plan; organization plan; personnel demand plan; education plan; profit and loss plan; financial plan; capital use plan; welfare guarantee plan; production plan; equipment plan; predictable business analysis and forecast and business improvement plan.

3. Accept the business policy of the highest management level and choose matters related to your own department

Select business related to your own department.For example, if the "business policy" contains the "developing the greatest ability", one of the important policies of this year, the human resources department will formulate the "thorough implementation of education and training" method accordingly.

4. The implementation of education and training

is compiled according to the importance level. It is divided according to three levels: "A—very important", "B—very important", and "C—important". If you encounter a very busy business and have no time to take care of every project, you can still do the business that the highest management level expects.

5. In order to make the goal clear, it needs to be expressed in numbers.

must be within the range as much as possible, and use numerical values ​​to represent the expected results of the project (target). Because if you rely solely on abstract goals, the implementation results are often inconsistent with the expectations of the highest management level.

6. In order to clarify the implementation period, a business reservation table must be prepared.

activities, proposal activities, department meetings, safety sports and other activities must also be scheduled in advance.

is best to prepare a "quarterly business reservation table for each department" in advance at the beginning of the year, and distinguish it into "standard business" and "key business", and record the quarterly business sub-responsibility performance matters.

7. Must be recognized by the senior supervisor meeting.

"Quarterly Business Schedule of Each Department" should be submitted to the highest management level for approval first.

8. Determine the relevant matters of audit implementation

is usually audited based on two ways:

The first way is to audit by a special organizational unit. For example, the inspection will be carried out by units such as the "Manager's Office", "Planning Room", or "General Affairs Department".

The second way that must be evaluated is "department's business management". This work can be carried out by the department supervisor, or an individual or department entrusted by the department supervisor. Only when the inspection and assessment work can be carried out thoroughly can the policies and plans of the highest management level be correctly implemented.

9, evaluation implementation results

The so-called "evaluation" here refers to the evaluation conducted quarterly, periodically and annually of the business.

3. Fund Circulation Failure - "Enterprise Cardiovascular Disease"

(I) What is fund Circulation Failure?

In order to enable corporate activities to continue to maintain and develop, it is first necessary to actively operate to obtain "money", then convert funds into "things", and then go through the sales process in exchange for more money. This behavior must be circulated continuously. But if the company is interrupted in the middle, it is equivalent to suffering from "fund circulation failure" and may even cause the company to go bankrupt. This situation is the same as having a heart disease that causes blood to be unable to be delivered to every corner of the body. A company is actually like a person, and it will have all kinds of problems. For example: lack of professional talents, incomplete systems, lack of innovation in technology, and poor sales channels... These are like chronic diseases in the human body, which make entrepreneurs suffer; but although chronic diseases are painful, they may not necessarily take human lives immediately. Some diseases can instantly take away people's lives, just like some cardiovascular and cerebrovascular diseases . For example: Myocardial infarction or cerebral hemorrhage is in danger of life at any time. This is the problem of some companies. If funds are not circulated and cash flow is interrupted, the company will go bankrupt in an instant.

Cash flow interruption, and the company is suffering from "fund circulation failure".

(II) What are the specific symptoms of capital circulation failure?

1, bad debt disease

This symptom refers to the company's failure to obtain the profits it deserves from legitimate sales activities. The company purchases raw materials or products from suppliers, adds various processing fees, funds and profits, and then sells them to customers. If the payment for goods sales cannot be collected, then the payment paid to the supplier, the expenses consumed in business activities, and the profits deserved will be lost.

2. Fund turnover failure

Fund turnover will be difficult, and deficits will continue to occur. If you cannot repay loans, interest, or general payments (regular payments), you will also be ineffective. In addition, even if there are black words on the income, sometimes it is often encountered that you have to pay several sums at the same time on the same day or in the same week, which may also lead to insufficient funds. The bankruptcy under this situation is the so-called black bankruptcy."Fund turnover failure" has a common feature, which is that "expenditure amount" exceeds "income amount".

3. Bad assets, hypersexual illness,

For business operations, non-performing assets are like cholesterol stuffed into the endarterial artery.

(III) Diagnosis of fund circulation failure

1. Diagnosis content:

(1) Have you formulated a fund use plan based on the long-term business plan (about three years)?

(2) Have you formulated a long-term income and expenditure plan (about three years) and is constantly correcting it?

(3) Are the main transaction banks clearly distinguished from other banks? Has a support system been established for the company?

(4) Does the main bank fully understand the business policies and business plans of our company?

(5) Does the operator personally negotiate with the cadres of financial institutions?

(6) Is the financial accounting and management accounting parties jointly conducting the fund manager business?

(7) Is it committed to increasing own capital ?

(8) Does the loan interest affect the returns and create huge pressure?

(9) Is there an institution to punish corruption?

(10) Is the concept of saving funds (effectively used) completely accepted by all practitioners?

2. After diagnosis, then the score is performed. The scoring method is that if the answer is "YES", the one who gets 10 points, and "NO" or "?" is 0 points. There are ten problems in this diagnosis, with a full score of 100. If the score is above 80 points, then the company's health status is "good"; between 80 and 60 points, it is "okay"; below 60 points, it is "bad", and the right medicine must be given immediately and thoroughly treated.

(IV) How to treat fund cycle failure

1. Equipment investment sometimes becomes an executioner.

must discuss how much money is needed to invest in this equipment? And where to raise this money? If the funds raised are loans, will this loan put huge pressure on the company? It is also necessary to evaluate what benefits can be obtained after investing in the equipment? At the same time, we must also calculate when the funds invested can be recovered, etc.

2. Effectively use the "Fund Application Plan".

The so-called "fund application plan" refers to a form that plans the purpose of the funds and where to raise the funds before doing an important thing. It mainly includes the following two parts:

① Fund ( fixed funds and working capital): Funds are divided into fixed funds and operating capital.

Fixed funds refer to fixed asset accounts, deferred asset accounts, fixed liability accounts, foreign exchange funds accounts, capital accounts and other funds. Operating funds refer to the funds in the current asset account and the current liability account.

②Purpose and source

is used to distinguish the different uses of fixed funds and operating funds, as well as the methods of raising funds.

3. For decisions on equipment investment, several annual "funding application plans" must be prepared in advance.

4. Chronic tissue injury - "Enterprise bone disease"

(I) What is chronic tissue injury?

The bones of an enterprise can be regarded as "business organization". Enterprises cannot be run by just collecting talents. Just as bones wrap around the internal organs and protect them, all kinds of people must be included in the corporate structure.

Bone diseases include enlargement, fractures, contusions, arthritis, etc. There are also various symptoms caused by the inability to promote the organization normally in business operations. The tissue diseases equivalent to bone diseases mostly occur due to tissue rigidity. The disease of tissue is called "chironous tissue injury".

(II) Symptoms of chronic tissue injury.

Enterprise skeletal disease is a chronic tissue injury disease. Its symptoms include: "tissue paranoia", "organizational reform poisoning", "applied action disorder" and so on.

1. Organizational paranoia

Most people who suffer from this disease believe that it is best not to change what they decide, or mistakenly believe that as long as the organization is well organized, the company's performance can be improved... This is all a kind of paranoia. Organization is just an element to achieve business goals. Therefore, if the operating environment changes, the organization must of course adapt to the changes and follow the correction.

2. Organizational reform poisoning

If you suffer from strong external forces and still do not start reforming the organization, the organization will not be able to operate normally. On the contrary, there are also many years when organizing enterprises are being rectified. This kind of company firmly believes that as long as the organization changes, it can improve its performance, which can be said to be suffering from "organizational reform poisoning".

3. Applying action disorders

Among the symptoms caused by bone diseases, one is low back pain. When you bend down and just want to lift a heavier item, you will suffer from low back pain if you accidentally.

In the business operation, it operates normally, but once it encounters abnormal situations, it cannot adapt, and the organization's operation falls into a state of chaos, which is equivalent to low back pain in the human body. According to this significance, this symptom is called "application action disorder"!

(III) Diagnosis of chronic tissue injury

1. Diagnosis content:

(1) Is the preparation of the business organization combined with the business environment or business policies?

(2) Do you clearly understand which business department should you focus on at present?

(3) Never have organizations (department or department) been added to hire personnel?

(4) Have the organization and preparation also considered from the customer's standpoint?

(5) The business division of labor between each unit, do you have people without leisure?

(6) Do you make the most appropriate work arrangements for personnel?

(7) Is the position sharing of personnel appropriate?

(8) In order to perform your duties, are the matter benchmarks that should be learned clear?

(9) Can the loss-making department be sacked?

(10) Is the communication between various organizational units flexible and fast?

2. After diagnosis, then the score is performed. The scoring method is that if the answer is "YES", the one who gets 10 points, and "NO" or "?" is 0 points. There are ten problems in this diagnosis, with a full score of 100. If the score is above 80 points, then the company's health status is "good"; between 80 and 60 points, it is "okay"; below 60 points, it is "bad", and the right medicine must be given immediately and thoroughly treated.

(IV) How to treat chronic tissue damage

1. It is impossible to make the company vibrant and vigorous

Some people mistakenly believe that as long as the bones are good, they are "good health". For large enterprises, just have big bones, but considering the bones of small and medium-sized enterprises not heavy enough and not enough weight... This is the idea of ​​putting the cart before the horse.

Another misunderstanding is that when you mention a vibrant organization, you will think that you must change the organizational units (department, department, class, room, etc.). As for organizational strategies, changing the organizational unit may not necessarily make the organization full of vitality and improve performance!

Δ main tasks of enterprise organizations are classified as follows:

For example, what will happen if a person who has no business ability overestimates himself and believes that he has this ability to run a business? If he is lucky, the company may be able to run smoothly, but there are not many examples of such luck, and generally speaking, it w - DayDayNews

2. The composition of the personnel of the enterprise organization department must be consistent with the business form of the enterprise.

Δ There are four major business forms within the enterprise:

(1) Operator business:

Business policy, business strategy, business plan, and is the company's operating efficiency high? Can it be maintained, grown and developed?

(2) Create direct income business:

"Procurement, manufacturing, and sales" can be said to be a trinity business. Any improper mastery cannot effectively generate income!

(3) Create future revenue business:

focuses on research, development, technology and other businesses that can generate future revenue.

(4) Create indirect benefits:

documents, statistics, account registration, calculation, custody, negotiation, investigation, security and other businesses.

3. "Organization compiled according to strategic product market" and "matrix organization" that conform to the trend of the times

① Functional organization compilation method

If the three major businesses other than the operator's business are directly analyzed, it will become the "Programming method of functional organization". For example: "Procurement Department", "Manufacturing Department", "Sales Department" (the department that creates direct income business), "Research Room (Institute); "Development Room (Department)", "Technology Department (Institution)" (the department that creates future income business). The remaining ones are usually included in the "Management Department" or "General Affairs Department". If the functions in the General Affairs Department are divided into detailed information, they will be divided into "General Affairs", "Personnel", "Management", "Financial", "Management", "Planning", etc.

② Functional organization preparation method

This preparation method must analyze the functions of the three major businesses from a cross-sectional perspective, that is, create indirect profit business, create direct profit business, and create future profit business into "interest management", "quality management", "cost management", "leasing time management", "capacity development management", "business promotion management" and so on, so as to organize and compile various functions.

④ Organizational preparation method distinguished by strategic product market

is compiled into groups according to different product markets. Therefore, it would be too unrealistic to call these organizational units "department" and "department" respectively according to the past, because the group does not belong to the stage-based organizational organization such as "department" and "department", and each group is an independent organization.

4. Establishing instructions and command systems within and between organizations. How to formulate business policies is the task of the "brain" and then let the end understand this business policy thoroughly, which is the task of the "nerve". The so-called establishment of the instructions and command system of the business organization is to let the entire company understand "who is it?" and the way to issue instructions and commands "to who?".

For example, what will happen if a person who has no business ability overestimates himself and believes that he has this ability to run a business? If he is lucky, the company may be able to run smoothly, but there are not many examples of such luck, and generally speaking, it w - DayDayNews

5. Establish a reporting system for emergency and extraordinary times

For example: when encountering a fire, theft or car accident, it is better to report to the responsible cadre rather than directly pulling it to the boss; for example, after launching a new product, if there are serious technical defects, the sales department staff should sometimes report to the technical department supervisor, and the results are higher than reporting to the business supervisor.

6. Adapt to the recompilation of organizational units and reform various structures.

(1) Clearization of business sharing

When engaging in clear sharing business, the matters listed below are very important.

① When deciding to share business, there must be no "gap" between organizational units.

② When deciding to share business, there must be no "repetition" between organizational units.

③The business sharing matters include "key business" and "standard business", which must be strictly distinguished.

(2) Adaptation of human resources distribution

"Don't miss the opportunity to invest in first-class talents!"; talents must be "reserved" and talents must be cultivated in normal times.

(3) Clearly defined job assignment

"Business" refers to the work assigned by each organizational unit, and the "position" is the work assigned to the "person" assigned to the organizational unit.

(4) Clarification of powers How to specify permissions

is a key point. Authority is often stipulated as "ministerial authority", "section chief authority" and so on. The "power" in organizational management must be measured from the perspective of business policies or business strategies.

Δ The key points of how to check whether the organizational composition is appropriate:

a. Don’t let the weakest part be weaker!

b. Be sure to strengthen the current stronger part.

C. Perform profit and loss calculations to understand the current parts that should be filled with weak to stronger or stronger, and after comparing the two, what is the best way to further evaluate?

d. It must be prepared immediately from now on and will definitely become a needed part in the future!

e. Organizing the production process must not only consider the management efficiency of your own company, but also consider it for customers!

f. Don’t miss the opportunity to invest in first-class talents.

(5) Establish a business management system

Δ The key points that should be paid attention to when establishing a business management system:

a. Should the business policies and business plans formulated at the beginning of the period be corrected?

b.How is the progress of the plan?

c. Do company management rules need to be corrected?

d.How is the compliance with company management rules?

e.What is the implementation status of key businesses in each business and key positions in each position?

f. Whether the powers are effectively exercised...

(6) Establish a meeting system

In order to make the operations of each organizational unit more flexible, business management or meeting system must be used to assist from the side.Key points of the

Δ conference communication:

a. Notice the business policies and business plans to the company;

b. Convey the actual operating status of the enterprise to the operators;

c. Implementation and deployment of business operation decisions;

d. Implementation and deployment of liaison and adjustment methods;

e. Implementation and deployment of education and training plans;

f. Strengthening measures and arrangements for rules;

g. Establishing an operation system.

For example: formulate operation systems such as "branch system", "business sharing system", "position sharing system", "power system", "report system", "meeting system", "meeting system", "performance evaluation system of various departments", "result distribution system" and so on.

Δ Enterprise meeting types generally have the following types:

1, [Target Planning Meeting] Core points: Set target responsibilities and plan announcement;

2, [Weekly and Monthly Regular Meeting] Core points: Submit plan summary, notification and communication;

3, [Target Achievement Meeting] Core points: Report results and achievement rate competition;

4, [Summary Improvement Meeting] Core points: Summary of process improvement goals;

5, [Performance Evaluation Meeting] Core points: Assessment and Score, Performance Report, Reward and Punishment;

6, [Business Professional Meeting] Core points: Discuss the plan first, and then determine the plan.

(end of the previous article)

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