Traditional catering companies, upstream food companies, etc. have also moved in response to the trend and are targeting the hot pot takeaway market. "Moving hot pot to online, not only has changed the way of hot pot consumption, but also the goods and services." Hema 3R Division General Manager Ning Qiang said. According to reports, more than 30 companies have entered into strategic cooperation with Box Motor. By creating exclusive explosive products, they will further promote the quality and diversification of hot pot takeaway ingredients, and use competitive products and services to open up a new blue ocean.
From the perspective of the industry, no matter in terms of revenue scale or consumer mindset, hot pot has become recognized as the largest category of catering. But in the takeaway sector, there is still a large amount of unmet demand for hot pot. Search for the "hot pot" keyword on the takeaway app, not to mention the brands you can choose from, including spicy hot pot, Miao Cai, and Chuan Chuan. The hot pot takeaway ingredients are mainly frozen products such as quick-frozen meatballs and frozen meat rolls, which obviously cannot meet the consumption upgrade demand for fresh food. Based on the status quo of this industry, Hema and its partners have worked together to not only freshly upgrade the ingredients, but also devote themselves to the development of the bottom of the pot. For example, with the help of its partners, Hema upgraded the tender but fragile duck blood into a tender and non-breakable milk duck blood; abandoning the “frozen-to-fresh” hair belly commonly used in the industry, The hairy belly is delivered to consumers' homes from the source manufacturer at 0-5°C cold and fresh; daily fresh soy milk is used to reproduce the pot bottom of the Cantonese favorite "Wu Rice Porridge", which is not only healthy, but also a novel concept. Soy milk hot pot In the first week of Hema's launch in Guangdong, the online accounted for 80%.
Faced with the trillion-dollar market in the hot pot industry, in addition to the continuous attempts of leading companies, more and more players are rushing to enter the game. After the epidemic, Haidilao vigorously developed food delivery, but progress was slow, with food delivery revenue accounting for only 4.2%; traditional noodle-based catering brands and Fulao noodles have also squeezed into the hot pot track. Last week, Hema and Ele.me announced their efforts to take out hot pot, and the battle has heated up further. People in the industry believe that hot pot food delivery will become a new business growth point. Whoever can best realize the onlineization of this largest category will be able to take the initiative in the digital wave of catering, and even corner the local life service track overtake. How to provide hot pot ingredients of catering quality and retail standards for the “hot pot at home” scene may become a breakthrough point for entering the new blue ocean.
content comes from Beijing headline client
