The real fireworks and market atmosphere not only refers to a scene and style
Recently, the catering industry has been experiencing a "street stall style". For a time, a series of catering brands such as "street stall barbecue, street stall hot pot, street stall malatang, street mutton restaurant, and street local dishes" have been emerging, and there is a trend of "everything can be a street stall".
. I believe many people have experienced these restaurants with strong "street stall style". They not only incorporate some urban elements into the store name and signboard, but also have nostalgic styles in the interior decoration, such as low tables and stools, enamel jars, gray and white walls, etc., giving people a feeling of returning to the 1980s and 1990s.
Compared with some exquisite and fashionable restaurants opened in large shopping malls, the "street stall style" restaurants lack many modern elements and appear "rustic", but this is precisely the key to its popularity. Behind the "rustic" style is openness, freedom, and unrestrainedness. It is a new presentation of the urban atmosphere and vitality in the street stall scene.
On the other hand, in the Internet era, social media and short videos have become traffic amplifiers, similar to "street stall style" restaurants. Because of their unique consumption scenarios, they are easily recommended by grass planting and forming an imitation effect. Therefore, the "street stall style" is not only spreading among consumers, but is also copied and imitated in the catering industry.
The catering industry is fiercely competitive, and consumers have a strong desire to try it out. If a "street stall style" restaurant can also bring an emotional "value-added" experience in addition to delicious food, it is not surprising that it is popular with consumers. What's more, compared with those exquisite and exquisite modern restaurants, "street stall style" restaurants generally have higher cost-effectiveness.
Of course, some people question that " street stall style" may be difficult to last, and this question is not unreasonable. Catering is essentially a service industry that provides food. Whether the food is well prepared and whether the service quality is of high quality is the core competitiveness of a restaurant. For example, in many cities, there are some fly restaurants hidden in the streets and alleys. They do not have high-end decorations, the dining environment is quite simple, and they will not spend a lot of effort on advertising or marketing. The reason why this type of restaurant can be opened is because it tastes good and has a affordable price.
In a sense, real fireworks and market atmosphere not only refers to a scene or style. For the catering industry, it also contains a kind of experience accumulated over the years, and makes the meals taste the best at the most affordable price. Therefore, the simple decoration and the earthy dining environment are naturally insignificant, and it cannot stop diners from yearning for food.
According to this, some of the current "street stall style" restaurants may have gone astray. Some restaurants use street stalls and market signs, only pay attention to decoration and environmental design, while ignoring the continuous improvement of taste; some restaurants move "street stall style" into high-end shopping malls, and the high rents lead to high consumer prices. Such phenomena as "price assassins" will also affect consumers' willingness to repurchase.
The grass planting effect of the Internet can indeed help some "street stall style" restaurants attract traffic, but consumers' dissatisfaction will also amplify and spread. Therefore, if the popularity of "street stall style" is wrapped in bubbles and is imitated by following the trend, it is destined to be difficult to last.
In the fast-paced urban life, I believe that restaurants with fireworks and urban styles will continue to exist. But when the freshness fades, the restaurants that can operate for a long time and have a steady stream of repeat customers must be those that can truly provide authentic food.
Red Star News Special Commentator Xiong Zhi
Editor Zhao Yu
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