With the gradual improvement of the living standards and consumption capacity of Chinese residents, consumers' demand for casual catering has gradually increased. In addition, my country's cold chain logistics infrastructure construction has gradually been completed, and food preservation technology has also made breakthroughs. Against this background, the braised food market has developed rapidly and the market size has further expanded.
According to the "China Catering Development Report 2022" recently published by Hong Catering Network , the scale of my country's braised food market in 2021 was about 314 billion yuan, an increase of 9.5% year-on-year. In 2022, the market size of braised food is expected to continue to grow to 352.6 billion yuan.
In addition to this, in recent years, while the scale is growing, the overall braised food market has shown a trend of segmentation. The "China Catering Development Report 2022" also shows that according to the product storage temperature, production process and sales method, braised flavour products can be divided into three different product forms: short-conserved cold flavour, new hot flavour and long-conserved room temperature flavour.
Short-term cold-insured braised foods with a short shelf life and can be stored for several days in low temperature. They are divided into two types: short-term casual cold-insured and short-term cold-insured meal cold-insured. They are mainly sold through take-out and take-out in stores. In recent years, some brands have tried to sell online e-commerce platforms.
New hot braised products are a form of braised products that have emerged in recent years. It has the biggest selling point of steaming fresh braised, and can be eaten in dine-in or take-out. Representative brands include Shengxiangting hot braised, Yanlutang , etc. The shelf life of long-health braised food is relatively long, and it has the snack attributes of opening a bag and ready to eat. It is mainly sold online and offline retail channels. Representative brands include Wang Xiaolu, Braised Food Awakening, etc.
Author: Hong Cafe Brand Research Institute
