On October 10, the top brand of new tea drinks, Naixue's Tea launched the first persimmon fresh fruit tea "Duqihao Persimmon", and simultaneously launched the "Permaceutical Persimmon Ruyi" product promotional video. On the first day of its launch, "Doming Persimmon" became the champion of Naixue's single product sales list.
Naixue selected the unique blessing fruit in the Chinese context - Fuping Persimmon, and co-branded Chinese painting artist Li Zhimi . With the theme of "October Persimmon Day, Good Persimmons occur", it uses new tea drinks as a carrier to convey the humanistic feelings of homesickness and warm family affection in the hometown.
launches the persimmon fresh fruit tea for the first time, selecting the "persimmon star" Fuping persimmon
October, in the good persimmon season, the bright orange and red fruits bring the joy of harvest. Naixue’s team went to multiple persimmon origins across the country and finally determined the “persimmon star” Shaanxi Fuping Persimmon. Its skin is orange-red and transparent, with a strong persimmon fragrance, and its meat is viscous and soft. It will automatically lose its astringency after ripening. It is a rare variety with high fragrance, low fiber, and weak astringency, which greatly enhances the full and sweet taste of fresh fruit tea. The tea base is selected as the "Golden Orange Tea" tea base. The rich osmanthus oolong tea fragrance and the dense fragrance of persimmon are intertwined on the tip of the tongue, creating a warm atmosphere of "warm sun in autumn".
As Naixue’s first persimmon fresh fruit tea, the domineering persimmons are extremely strict in selection. They only use seasonal Fuping persimmons with high ripening, soft flesh, orange-red and nearly red color. After several polishing, after several rounds, they finally brought a cup of persimmon fresh fruit tea, which is popular among consumers in the season when has a lot of fruits hanging on the branches.
launched the short film "Permaceutical and Persimmon Ruyi" and jointly named Mr. Zhimi. New tea drinks become a new carrier of "homesickness"
Naixue borrowed the homophonic stem of October 10 (October Persimmon Day) and the meaning of the occurrence of good persimmons. The short film "Permaceutical and Persimmon Ruyi" tells the story of the endless family longing between grandparents and grandchildren and their hometown. When I was young, persimmons were a sweet blessing from my grandfather to my granddaughter. After walking out of the mountains, the granddaughter understood the endless longing and lingering homesickness between the persimmon grandchildren.
In addition, Naixue worked with Chinese painting artist Li Zhimi to describe the breath and breath in the local culture with simple and simple brushstrokes, and created the golden autumn persimmon handbag, October persimmon day good luck sign, good persimmon art autumn fragrance candle and other persimmon praying for blessings.
The red persimmons hang high on the branches sound the horn of returning home. For many people who are wandering in foreign lands, persimmons have become homesickness. Persimmon trees are invisible in the city, and relatives are not seen in their hometown. Naixue hopes that a cup of domineering persimmon full of the taste of persimmon in his hometown, a gift that is ingenious and alone can bring customers a touch of autumn in his hometown, heal the hasty souls of urban people, and start every day of good things.
In recent years, Naixue has always been rooted in the soil of tea culture. By combining tea and fresh milk fruits, we can find a more convenient and fashionable way for modern people to drink tea. We also explore an oriental tea-drinking interest that conforms to the spirit of the times and modern aesthetics. By leveraging the warm memories of classic humanities and foods in different generations, we have innovated tea-drinking memories that can make more young people feel emotionally resonant with .
