"He can obviously steal the money directly, but he still insists on giving you an ice cream." "I opened the freezer and saw that this ice cream has no price, and every one of the crooked words says "Eat people!"
Similar jokes Recently, it has been spreading wildly on the Internet, and topics such as "Ice Cream Assassin" and "Why is Contemporary Ice Cream So Expensive" have also been frequently searched. As summer deepens and the weather becomes hotter and hotter, ice cream has become the standard in summer. However, when many consumers buy ice cream this year, they find that the price of a stick of ice cream is more than ten yuan, and some are even as high as Dozens of yuan, hundreds of yuan.
Therefore, netizens joked: You must not buy ice cream you don’t recognize, so some ice creams that look ugly but are very expensive are named "ice cream assassins", and those shop assistants who wink at consumers are called "ice cream assassins". Everyone affectionately calls him "Ice Cream Man".
The representative figure of the "Ice Cream Assassin" is none other than Zhong Xue Gao.
Since Zhong Xuegao’s debut in 2018, it has won many design awards at home and abroad. It was once called the “ Hermes ” of the ice cream industry and has become a real Internet celebrity product.
When you first hear "Zhong Xue Gao", you might think whose name it is, but according to Vice President Zhou Bing, in order to highlight the authentic Chinese brand, the brand name is composed of "Zhong, Xue and Gao", which are the surnames of hundreds of families. , which represents the company’s efforts to create the highest quality ice cream brand.
The intellectual property layout strategy hidden behind the "Ice Cream Assassin"
According to public information, in December 2017, Zhong Xuegao submitted a trademark application, and had already completed the trademark registration before the product was promoted. Before the market moves, trademarks take precedence. Even if a company's brand strategy is ambitious, it still has to start with a small trademark. As the first step in brand building, trademark registration is particularly important. It is not only related to the future development of an enterprise, but also prepares for possible squatting, infringement and other behaviors.
Moreover, Zhong Xuegao has also applied for a number of patented technologies for his own brand, including unique tile shapes, "back" design, etc., all of which applied for appearance patents in 2018.
In addition, Zhong Xuegao also put a lot of thought into the outer packaging of ice cream. Everything from the ice cream box to the ice cream sticks are made of environmentally friendly materials. The ice cream sticks use environmentally friendly sticks made of straw as raw materials, which are 100% biodegradable. The related appearance and invention technology have been patented.
Recently, the Snow Lotus Processing Factory has also been on the hot search. Netizens have spontaneously organized an "Ice Cream Defense War". We will not comment on these. If we only analyze it from the perspective of intellectual property rights, Zhong Xuegao has a strong awareness of property rights protection. , through the query, we can see that Zhong Xuegao has applied for as many as 300 trademarks and established a complete trademark moat to protect his future development.
Ice Cream Assassin stabs at the boundary between old and new consumption habits. For enterprises, the most important thing is to adhere to quality, introduce more innovation, and protect property rights.
