The five mountains have beautiful mountains and rivers in the world, and the Nanyue Mountains are second to none. On June 19, 2022, the Kweichow Moutai Hunan Province Dealers Association held the "Hunan Province Intangible Cultural Heritage Protection and Inheritance and Nanyue Hengshan Mountain Protection Charity Activity" at Hengshan to feel the beauty of Hengshan, the beauty of ecology, and the beauty of Moutai Together. On the evening of the same day, the "Father's Love is Like a Mountain, Worthy of Nanyue" 43-degree Kweichow Moutai Warmth and Fullness Tasting Party was held at the Yishan Yishui Hotel in Hengshan. Hundreds of Maotai fans gathered together warmly on Father's Day and took advantage of the wonders of Hengshan Mountain. Xiu, respecting his father and loving him like a mountain.
Kweichow Moutai Liquor Sales Co., Ltd. Hunan Provincial District Manager Gong Yigui, Hengyang Nanyue District Party Committee Propaganda Department Researcher Chen Derong, Hengyang Municipal Commerce Bureau Party Group Member Wang Chunhua, Kweichow Moutai Hunan Provincial Dealers Association President Liu Zhaobing, Kweichow Moutai Hunan Provincial Distributor Members of the Board of Directors of the Business Association and members of the work department of inheritors participated in this event.
Photos from the event
In the afternoon of the same day, at the Hengshan Mojing Terrace, Ms. Yang Xiaolan, the national representative inheritor of "Hengzhou Flower Drum Opera" and a national second-level actor, delivered a keynote speech on the intangible cultural heritage inheritor, which kicked off the event. "Hengzhou Flower Drum Opera" was created and grown among the people. It contains the unique art form and folk art essence of the southern Hunan region. It is a treasure of the local traditional culture of Hengyang. It is a humorous piece full of rich flavor of life and locality. The unique Hengzhou Flower Drum Opera "Little Blacksmith" has received spontaneous applause, laughter and cheers from the guests on several occasions.
Hengzhou Flower Drum Opera "Little Blacksmith"
Next, Chen Derong, an expert on Nanyue local culture and history and a fourth-level researcher of the Propaganda Department of the Nanyue District Committee of the Communist Party of China, gave a themed lecture on "The Beauty of Hengshan, the Beauty of Ecology, and the Beauty of Maotai". The majesty and elegance of Hengshan Mountain, as well as every flower and grass, originate from the harmonious coexistence between man and nature. Liu Zhaobing, president of the Kweichow Moutai Hunan Provincial Dealers Association, said in his speech that Moutai people are grateful for nature’s generous gifts and always maintain a sense of awe for nature. The Kweichow Moutai Hunan Province Dealers Association will follow the "Five Lines" development path and unswervingly follow the "Green Line" development path of ecological priority and green development.
Liu Zhaobing delivered a speech
As the blue scroll slowly unfolded, the Nanyue Hengshan Mountain Protection Charity Campaign was officially launched. All the staff hiked in the valley, picked up garbage on the tree-lined paths, and took practical actions to make the sky bluer, the water clearer, and the mountains greener. Let’s build the foundation of ecological civilization together and take the path of green development together.
Mountain Protection Charity Launching Ceremony
On the evening of the same day, the "Father's Love is Like a Mountain, Worthy of Nanyue" 43-degree Kweichow Moutai Warmth and Full Family Tasting was held at the Yishan Yishui Hotel in Hengshan. A father's love is like a mountain, strong and strong, and a father's love is like wine, lasting and fragrant. On this Father's Day, with the show of "Shoushan", with a warm glass of 43% Moutai , with the beauty of peace, I would like to express my hidden father's love.
Tasting Session
The tasting session started. Mr. Gong Yigui, Hunan Provincial Manager of Kweichow Moutai Sales Co., Ltd., said in his speech that a father's love is like wine. You don't know how to appreciate it at first, but you only know the taste when it matures. 43 degrees is also a "warm degree". On this Father's Day, serve your father a glass of wine and express those silent love with a glass of warm wine.
Gong Yigui delivered a speech
"Have you i Moutai today?" The "i Moutai " digital APP, which was officially launched on May 19, is a hot topic among young people today. Jiang Sheng, the "Second Generation of Maotai", explained and introduced in detail the download method and subscription process of the "i Maotai" digital APP to the Maotai fans on site.
"i Maotai" recommendation
"You grow up with me, and I grow old with you." Companionship is the longest confession of love. Six "Mao Erdai" toasted to their fathers together. The unspoken love was contained in the wine. The warm scene at the tasting infected every guest. Pay tribute to the great father and inherit the millennium of filial piety.
"Mao Erdai" paid tribute to his father
At the tasting meeting, Mr. Jin Xin, a tasting lecturer at Kweichow Moutai Sales Co., Ltd. and a national registered sommelier, led everyone to learn about the four aspects of color, flavor and style, and to have a comprehensive understanding of Moutai. The charm of Maotai opened a journey of exploring Maotai for the Maotai fans on site. The fragrance of Moutai fills Hengshan Mountain.The clouds are full of deep love, and when summer comes, a father's love is as heavy as a mountain without words. In the name of "Shoushan", with the beauty of peace, we pay respect to all the fathers in the world and fill them with warmth.
Tasting session group photo
(Intern Li Yafei Li Xi)
