This year's moon cake market is the main price "Qin Min Brand". The moon cakes are interesting in shape. Fresh flavors such as mango, sea salt and cheese attract citizens to buy early adopters. Figure/IC photo
According to media reports, compared with previous years, this year’s mooncake box has brought many surprises: Open the mooncake box, take out the contents, and do a little bit of DIY to turn it into a storage box, lantern, or Vase; some moon cake boxes themselves are a pleasing work of art, which can be placed on tables and cabinets as ornaments; some moon cake boxes are made of biodegradable materials such as bagasse and recycled paper.
In the past, moon cakes were beautifully packaged because some people valued the material and thought that the packaging was high-grade, which not only showed that the giver was "meaningful" about pomp, but the recipient also felt respected. Under the influence of such concepts, those who give and receive mooncakes cannot help themselves. The packaging of mooncakes is overvalued, and the Mid-Autumn Festival has also been distorted into a "gift-giving festival." This makes the moon cake packaging more and more luxurious, and even high-end wine, high-end tea, precious Chinese medicinal materials, etc., are packed into the moon cake box in a noisy manner.
In recent years, mooncake packaging has quietly changed. This year, mooncakes have simple and environmentally friendly packaging, which has become the choice of many manufacturers. This change is also caused by changes in ideology. The concept of environmental protection is deeply rooted in the hearts of the people. The exquisite packaging of mooncakes is no longer a status symbol or a manifestation of ability, but is regarded as extravagant and wasteful and even tacky. Whether it is gifts from relatives or friends or the company's welfare, they pay more attention to the intrinsic quality of mooncakes, and are unwilling to put on the packaging and show pomp. In addition, the packaging of moon cakes is becoming more and more creative, and the material level of "meaningful" has become the spiritual level of "interesting".
A lantern gift box for a certain brand of moon cakes. Figure /IC photo
The transformation of consumer concepts requires a process, and it is inevitable that there will be people left behind. Correspondingly, although the simple packaging of moon cakes has gradually become the mainstream, the excessive packaging has not completely moved away from the market. Individual moon cake brands that have been exposed recently still have discrepancies between the outside and the inside, and the inconsistency in name and reality. Although the mainstream is good, the undercurrent cannot be ignored. Although there have been some positive changes in moon cake packaging, there is still a long way to go for simple packaging to form industry consensus and social consensus.
From attaching importance to material to emphasizing spiritual pursuit, this is a manifestation of social development and progress.However, we must also see that the current generation and strengthening of environmental protection concepts, and the cultivation of frugal habits, all have strong binding force. Specifically, from paying close attention to the issue of the "four winds" during the holiday period to issuing mandatory standards such as "restrictions on excessive packaging of goods", it is all stated that the current changes in moon cake packaging are not entirely voluntary, and once the binding force weakens , Problems such as excessive packaging of moon cakes may still come back.
In fact, on August 10, the State Administration of Market Supervision issued the new national standard GB 23350-2021 "Restriction of excessive packaging requirements for products, food and cosmetics". The new national standard puts forward requirements for the void ratio, number of packaging layers and packaging cost of 31 types of food packaging including moon cakes. It stipulates that grains and processed products in food should not exceed three-layer packaging, and other foods and cosmetics should not exceed four-layer packaging. The new standard will be officially implemented on September 1, 2023, setting a two-year transition period for enterprises and the market.
At a time when consciousness is lacking, the regulatory authorities chant the "tightening curse" to quickly reverse the situation and make simple packaging a new trend. Therefore, at the moment, compulsory measures such as advocating environmental protection concepts, restricting excessive packaging of moon cakes, and strengthening festival integrity, must continue to be promoted.
More importantly, the change of concepts is inseparable from the understanding and cooperation of the public. Only when the concept of environmental protection is deeply rooted in the hearts of the people can the concepts advocated by the restrictive measures be transformed into personal ideas and conscious actions. The concept of environmental protection and frugality can also be widely embodied in a wide range of fields including moon cake packaging.
Author丨Qiu Shi (doctor)
Editor丨Li Xiaoxiao
proofread丨Wei Zhuo
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