A well-known wine in Henan has been revived again. It was once a famous wine, but later it fell. Now it is back with Pang Donglai.
A full chapter of the history of Henan wine can be compared with half of the history of Chinese wine.
Henan is an important liquor production base in my country. It has a long brewing history, dating back to the Xia and Shang Dynasties, more than 4,000 years ago.
Yujiu plays an extremely important role in the entire wine history. It can be said that without Yujiu, the liquor industry would have set back hundreds of years. I believe many people have heard the saying "How can we solve our worries, only Dukang " , and Dukang is from Ruyang, Henan. He is the originator of sorghum wine brewing in my country. Although it is a hundred years later than Yidi , Yidi mainly brewed rice wine . As far as the current market is concerned, sorghum wine is more popular than rice wine.
With the development of modern times, Yu wine has reached a period of unprecedented prosperity. In the national famous wine competition, two brands directly topped the list. Moreover, Yu wine brewing has many unique technologies, such as Zhang Gong wine pioneered low-alcohol sorghum wine, which has become a learning object for many wineries.
However, in the late 1990s, Yujiu did not seize the development opportunities of the wine market, and its position was quite embarrassing. Its market share declined year by year, and its once famous wines also gradually declined.
But it is undeniable that Yujiu has been constantly exploring and moving forward in these years. For example, the wine we are going to talk about today was once a famous wine in the country, but later fell. Now it has made a strong comeback and is reviving together with Fat Donglai. Do you know which one it is?
National color and fragrance——Baofeng wine
The most prosperous period of Baofeng wine was in the last century In the 1980s, there was a saying in the wine market that "there are many fine wines in the world, and Baofeng is the best." In addition, at the 5th National Famous Liquor Selection Conference in 1989, Baofeng Liquor was rated as one of the "Top Seventeen Famous Liquors", as famous as Moutai and Wuliangye , and it enjoyed unlimited fame for a time.
Baofeng Liquor is a light-flavor liquor . Although it is not as well-known as Fenlaoda with a history of 4,000 years, its popularity is definitely not weaker than Fenjiu . The quality of the wine is also unquestionable, so it has a great advantage in development.
Crises are everywhere, heading for decline
In the 1990s, the liquor market showed the attitude of "Let a hundred flowers bloom and a hundred schools of thought contend" . If you are not careful at this time, you will fall behind. However, Baofeng Liquor's concept still remains on "the best in the world", and the neglected publicity also ignored many details, so its reputation has declined seriously.
By 2002, the winery was in crisis and had to go through bankruptcy liquidation. In desperation, it chose to cooperate with the beverage company Jianlibao at the time. However, there were still differences between beverages and liquor. After cooperating with Jianlibao, Baofeng Liquor not only failed to turn around, but also changed its proud fragrance type. Sales fell off a cliff, and it fell step by step.
was revived again and returned strongly.
Later, Baofeng Wine happened to meet Pangdonglai by chance. It belongs to a local supermarket in Henan and is famous throughout the country for its considerate service. The two collaborated to launch , a "wine-fighting" product, , which was blended with a 5-year-old base wine. Not only was it drinkable, but the price was also down-to-earth, and it was instantly loved by drinking enthusiasts.
In recent years, Baofeng Wine has struck while the iron is hot and launched a new product called "Free Love 1995", which has also received considerable response in the market and once again raised the reputation of Baofeng Wine.
Analyzing the development of Baofeng Liquor, we can find that no matter whether its reputation is good or bad, it has always insisted on solid-state pure grain brewing, which is also the prerequisite for its revival.In fact, there are still many wine companies like Baofeng Wine on the market. They focus on wine quality and have no intention of publicity. Although they are not well-known now, I believe they will be able to embark on the road of revival like Baofeng Wine. For example, the following two wines:
Yuande Imitation Taiwanese Wine
This wine is produced in Maotai Town, Maotai Town, the core production area of Maotai Liquor. It is across the river from Maotai Distillery. It is a Maotai-flavor liquor. It is not well-known in other provinces, but locally, it has the title of "Little Maotai".
This wine uses the same brewing process as Moutai , and is paired with the highest specification red tassel glutinous sorghum for making Maotai wine. It took 8 years to polish, and the cellaring time alone lasted 7 years. The finished wine has a rich aroma.
After opening the bottle, a scent of soy sauce hits the face. It tastes full of Maotai flavor and has a harmonious layering. It is 70% or 80% similar to Moutai. It is no wonder that people who have tasted it will be amazed. It is completely third- and fourth-tier prices and first- and second-tier quality!
Waizuilang
This wine is produced in Sichuan and is a series of langjiu products. It is estimated that few people from other provinces have drunk it, but in Sichuan, Waizuilang is a must-have ration for ordinary people in their homes.
In terms of brewing, Waizuilang is no different from other Maotai wines. The Maotai wine is made into koji during the Dragon Boat Festival and Xiasha during the Double Ninth Festival . After the wine is made, it needs to be stored for 3 years. The quality is quite high.
This wine has an elegant sauce aroma and a mellow body. When you drink it, you can feel the clear aroma of grass . It is elegant, delicate, full and comfortable in the mouth. The fragrance lingers long-lasting in the glass after drinking, which is very intoxicating.
At the end of the article, do you think Baofeng Wine still has a chance to return to the top? Share your views in the comment area. That’s it for today’s article. See you next time!
