The survival problem of liquor dealers. The reason why I mentioned this issue repeatedly is because the chairman specifically asked me this question when he talked to me a few days ago. Ask me how I solved the dealer’s survival problem? It has been more than three years since the

2025/10/1921:32:36 food 1030

The survival problem of liquor dealers.

The reason why I mentioned this issue repeatedly is because when the chairman talked to me a few days ago, he specifically asked me this question. Ask me how I solved the dealer’s survival problem? It has been more than three years since the chairman raised this issue. Now, I want to treat this issue as a liquor industry topic and conduct special analysis and research.

The current difficulties faced by liquor dealers are mainly reflected in serious homogenization, being rolled into , declining sales and prices of famous wines, and vicious competition among peers. It lacks personalized and profitable products and has not established its own unique competitive advantage. Transform and upgrade your store into a tasting center for a certain liquor factory. The business is divided into three major business sectors: boxed wine, original wine, and personalized customization. Boxed wine is one of the most competitive sectors in the industry. Don’t deliberately pursue large-scale and complete wines. Famous wines must be positioned as traffic-draining products, which is not profitable. You must have the exclusive regional agency rights for second- and third-tier brands from famous wineries. This is the foundation of your career and the way to make money. What kind of business is easy to do? Exclusive business is easy to do! It means that you are the only one who sells it locally, and no one else has this brand.

Many problems ultimately arise from concepts. I talk a lot, but some people just don’t understand! For example, raw wine sales. Many liquor dealers simply don't pay attention to it and look down on this business at all. It's because you haven't really calmed down to study and research, and you haven't tried. 1. Its profits are very generous; 2. Its sales volume is very large; 3. It meets the function of on-site tasting; 4. It plays a role in diverting traffic; 5. It solves the problem of famous wines and expensive wines that consumers cannot open and taste; 6. It can carry out personalized customization business.

carries out personalized customization business, which is a very important business sector. For example, a consumer’s child is getting married, a company is about to open, a company’s anniversary celebration is held, a company’s year-end reunion is held, a consumer is giving birthday wishes to an elderly person, a student is named on the gold medal list... At important moments in life, you need to carefully select a wine you like and a package you like. To carry out personalized customization business, you need to choose an upstream winery platform that reassures you. It has good wine, integrity and service, and can provide you with one-stop service. To compete in the

market, you need to create your own characteristics. It is difficult to solve the survival problem of liquor dealers just by selling bulk goods.

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