Chief Reporter Yang Menghan Huaxia Wine News
The epidemic has not completely faded. Manufacturers and dealers are busy in the peak season to increase volume, and some meetings are undecided due to uncertainty. This "winter sugar" is somewhat cold... ····
originally planned to hold the sugar wine party in spring has been constantly making twists and turns. After repeated postponing, it was finally scheduled to be held in November.
However, for the first time, the National Sugar and Wine Fair was scheduled for the "winter" National Sugar and Wine Fair, and had to face a series of problems. The epidemic has not yet completely faded. Manufacturers and dealers are busy in the peak season. Some conferences are undecided because of uncertainty... ····
The merchants who were supposed to set out on the road to Chengdu exhibition in spring are now silently asking in their hearts: Is it cold?
"Winter Sugar" with constant twists and turns
The latest news shows that there are more than 5,500 exhibitors scheduled to participate in the 106th National Sugar and Wine Fair, which undoubtedly exceeds more than 3,500 in the 105th session and more than 4,000 in the 104th session, which is unprecedented in scale.
It is said that the total area of this National Sugar and Wine Fair is 280,000 square meters, divided into 2 major exhibition halls, 9 major exhibition areas, and 15 special areas, with tens of thousands of exhibits, with a more complete range of categories. At the same time, the first low-degree trendy wine exhibition area is set up, reflecting the organizer's side of chasing the trend.
According to the plan, the traditional liquor exhibition area is divided into Hall 1, Hall 2, Hall 3 and Hall 4, which brings together famous and high-quality wine companies such as Moutai and Wuliangye ; the wine and international spirits exhibition area is also divided into 4 exhibition halls: Hall 5, Hall 6, Hall 7, and Hall 8; Trendy drinking and beer are in Hall 9.
"The spring sugar and autumn sugar in 2022 have been postponed for some reason. For the entire food and beverage industry, the previous demand for exhibition has been accumulated repeatedly and was released in November. Therefore, to a certain extent, some companies have a stronger willingness to participate in the exhibition." Some industry insiders said that the demand for display, investment promotion and other needs have always existed. As an intermediary's conference and advertising company, some contracts have accumulated due to various factors before. Therefore, the ability to hold the sugar and wine fair is a timely rain.
According to convention, the 106th National Sugar and Wine Fair should have been held in March this year, but it has been pushed again and again due to factors such as the epidemic.
In March this year, the organizer announced that the spring sugar was postponed to April, but in April and June, it was announced again. The autumn sugar and wine party, which was originally scheduled to be held in October, was also postponed until it was finally decided to be held in November.
Some industry insiders jokingly say that spring sugar and autumn sugar have become "winter sugar".
"The 102nd Sugar and Wine Fair has been repeatedly promoted for the same reason." Some dealers said that this is actually not the first time it has been delayed due to external factors. The online Sugar and Wine Fair held previously has also released the needs of merchants to a certain extent, but there are still some shortcomings compared to offline.
In addition to the industry's expectations for offline sugar and wine parties, the strong promotion of local governments is also seen as an important factor in the repeated postponement of spring sugar and still being held.
cannot afford to have 10 billion economic benefits
In the industry's view, massive transactions, driving the regional food, beverage and liquor industry, and driving accommodation, catering and entertainment are important reasons for local governments to promote it.
According to relevant statistics, the scale of the National Sugar and Wine Fair is quite grand. In recent years, its exhibition area is mostly more than 200,000 square meters, and there are about thousands of exhibitors. In addition, professional buyers, advertisers, conference companies and ordinary citizens have brought huge transaction volume and great contribution to the local economy.
Due to historical reasons, Chuntang is generally held in Chengdu, which undoubtedly brings fixed returns to Chengdu.
Take the 104th National Sugar and Wine Fair held in the spring of 2021 as an example. It claims to have set two new records in history, with an exhibition area of 215,000 square meters, making it the largest exhibition area in history; 4,106 exhibitors are the most exhibitors in history.
Related data statistics were held. At that time, 4106 food and beverage, alcohol, condiments, mechanical packaging and technical service companies from 42 countries and regions participated in the exhibition. Among them, 770 companies participated in the exhibition area of traditional liquor exhibition area, and leading companies such as Moutai, Wuliangye, Fenjiu , Luzhou Laojiao , Jiannanchun , Langjiu , Shuijingfang , Shede, Jiuguijiu , Hongxing , Niulanshan and other leading companies participated in the exhibition. 910 companies participated in the wine and international spirits exhibition area, gathering countries and regions such as France, Italy, Germany, Argentina, Chile, , Spain, California, , and well-known domestic brands such as Great Wall, COFCO Mingzhuanghui, , and Tianjin Dynasty were present.
At the same time, the exhibition welcomed a total of 320,000 visitors in three days.
It is understood that the total transaction volume of the 104th Sugar and Wine Fair reached 22.667 billion yuan, which is a significant increase compared with the transaction volume of the 21.8 billion yuan of the 93rd National Sugar and Wine Fair 6 years ago.
The 93rd Sugar and Wine Fair held in Nanjing in 2016, the total transaction volume of alcohol was 11.26 billion yuan, the total transaction volume of food and beverages was 8.52 billion yuan, the total transaction volume of seasonings was 1.23 billion yuan, and the total transaction volume of food machinery and packaging was 840 million yuan.
The 105th National Sugar and Wine Products Fair held in Tianjin in October last year attracted 3,504 exhibitors to participate enthusiastically, attracting 220,000 visitors on site.
Some industry insiders concluded that in addition to promoting direct investment and transactions in the food industry, the sugar and wine fair has a very obvious economic driving effect on the hosting place, which also makes it difficult for local governments to give up.
Some merchants are afraid of the cold?
Except for some merchants with strong desire to participate in the exhibition, some other people expressed their wait-and-seeness.
"At this time in previous years, our exhibitors were basically sure, but this year was very special." A staff member of an advertising company in Chengdu said that some customers had already booked for exhibitions before, but now they want to retreat.
"The key is that the epidemic factors are uncertain." The person said that some regional merchants are worried that after returning from Chengdu, they may be delayed due to the uncertainty of the epidemic, and some companies are worried that even if it is carried out as scheduled, due to the different epidemic situations across the country, some dealers cannot participate in the exhibition, so that the display of manufacturers will lose their meaning.
According to industry insiders, some conference companies have tried their best to promote the exhibition work after collecting deposits to try to "cook raw rice into cooked rice" and let customers deliver the final payment.
"Our company's previous intention to participate in the exhibition, 30% of our company no longer want to participate, 30% want to participate but cannot come due to objective factors, and 30% of customers are waiting and watching." The person said that even some merchants with strong desire to participate in the exhibition have encountered logistics and transportation problems, resulting in the samples being unable to be delivered as scheduled.
Another noteworthy factor is that the exhibition coincides with the time when the wine companies hit the market in the fourth quarter, which also makes some companies less willing to participate in the exhibition.
In addition, some structural problems faced by the Sugar and Wine Fair in the new cycle are becoming increasingly prominent. The industry believes that this has also impacted the popularity of the Sugar and Wine Fair. Zhiqu Consulting General Manager and Liquor Expert Cai Xuefei believes that information and transportation logistics are so developed nowadays, the traditional investment promotion and matching transactions of sugar and wine parties have been greatly reduced, and it needs to find new value points.
"A lot of local sugar and wine fairs are booming, diluting the value of the National Sugar and Wine Fair." Cai Xuefei said that relying on Moutai and the huge sauce liquor industry, Guizhou launched the Guiyang Wine Industry Expo; relying on Fenjiu and refreshing liquor industries, Shanxi Fenyang launched the Xinghua Village International Wine Industry Expo, and some places are also launching similar sugar and wine fairs. Such many exhibitions with the same functions have undoubtedly caused a "decentralization" effect to the National Sugar and Wine Fair.
When the traditional value is diluted and the new value has not been discovered and the epidemic has not subsided, this year's "winter sugar" is somewhat cold.
