Today, coffee consumption has gradually become a cultural symbol of the younger generation, and it is showing a trend of daily and urgent needs. More and more brands hope to establish connections with young people through the social attributes of coffee. In July, Peet's Coffee officially entered the new Lincoln Road Experience Center and worked together to create an exclusive American luxury dining experience to present Lincoln customers with top quality coffee choices.
As the most legendary ancestor coffee shop in the United States, Alfred Peet, the founder of Piye Coffee, is known as the godfather of American fine coffee. This time, not only is the classic drink presented by freshly roasted coffee beans from Piye Coffee introduced, but also a special coffee series customized by both parties. In the future, Lincoln exclusive special coffee, coffee culture appreciation experience, and lifestyle co-creation experience will be created. Delong’s new Lincoln Road Experience Center in Tianjin will be the first pilot and will be promoted to the Lincoln Road Experience Center in other cities, allowing more customers to experience the dual “beauty” experience of the two major American brands.
"Treasure" menu Awaken the taste buds
Let us start a coffee exclusive journey from the Avenue of Stars Cafe now! Here, in addition to enjoying classic Piye drinks such as silky latte, lava white, mellow American and other classic Piye drinks and exquisite and delicious Lincoln snacks, there is also a "Lincoln Limited" special tune created by Lincoln and Piye Coffee for the new Lincoln Road Experience Center waiting for you to taste - "Z Music Unbounded" inspired by the young and fashionable new Lincoln Z, the cross-border combination of espresso , blue ice cubes and oat milk, which sweeps the boredom of summer, and is accompanied by a refreshing sweet fragrance, injecting infinite vitality into the body and mind; "Flying to the world" is a feast of rich oil-rich black coffee and blue ice cubes, with endless aftertastes, taking you to pursue the quiet and distant state of mind when Lincoln aviator "flying with light".
Inspiration does not stop there, but there is also the "Goddess Picking Star" inspired by Lincoln's Way "Her Way". The mellow American style collides with vibrant orange , and the comfortable sparkling water perfectly caters to women's sense of smell; "A hundred years evergreen" emphasizes the verdant color, rich and rich matcha and rich milk fat, with diverse layers and fragrant taste, just like the legendary journey of the Lincoln brand that has precipitated over the past century. What’s even more surprising is that you can order through electronic tablets at any time in the experience center, and the special delicious food will be delivered to you immediately.
The reason why the beverages at Star Avenue Cafe bring you a wonderful taste enjoyment is due to carefully selected coffee raw materials and the ingenious baking of veteran baristas. Choose freshly roasted coffee beans within 3 months, which are not only bright and smooth in the mouth, but also rich in special hazelnut aroma. The unremitting pursuit of Zhenpin Coffee is also contained in the strict daily requirements for baristas. The professional barista team meets the professional level of Piye Coffee and "Lincoln's Way", thereby ensuring that each cup of co-branded coffee is presented to customers in the best condition.
After tasting the coffee, there are also Lincoln's exclusive creative catering easter eggs waiting for you to discover. You can customize your favorite coffee lacquer pattern as you like, whether it is an English name or a Lincoln logo, baristas with excellent skills can carefully draw it. The "highlight moments" in Lincoln's history are hidden on the front and back of the coffee cuppaper, and in the form of a short story Q&A, it brings you an interesting drinking experience. Do you know the source of " Lincoln Navigator naming"? "Which Lincoln car was taken by the astronaut who successfully landed on the moon for the first time after returning to Earth?" Come to the new Lincoln Way Experience Center to verify what you are thinking.
Colorful co-creation experience Frozen Xiaoquxing
In addition to the unique coffee experience, the three special customers of Star Avenue Cafe jointly create experiences of "Coffee Language", "Special Tune" and "Gathering" are also highlights that cannot be missed. The new Lincoln Way Experience Center will hold coffee culture appreciation activities from time to time, inviting customers to give priority to tasting and jointly create exclusive and beautiful memories.In the "Coffee Language" and "Special Tune" experience, the barista will trace the origin and history of different coffee beans, explain in depth the charming coffee culture in the eyes of professionals, and customize exclusive hand-brewed coffee to show the magical charm of coffee. In the "Gathering" experience, you can experience the taste enjoyment brought by seasonal limited light food and special drinks, while following professionals to learn handmade activities such as flower arrangement design, fragrance making, etc., immersively experience the leisurely rhythm, so that coffee art and aesthetic interest can always immerse life, create Lincoln's life aesthetics and feel the beauty.
While siping coffee, you might as well walk around and experience the immersive American cultural experience brought by the new Lincoln Way Experience Center. While enjoying coffee, you can enjoy Lincoln's latest product lineup. Next, whether you are personalized in the craftsmanship customization space, or watching exciting football matches or Hollywood movies in the American charm space, or choosing a Lincoln cross-border cooperation boutique in the trendy living space as a souvenir for this trip, it will give your day a full sense of ritual.
It is undeniable that working with outstanding brands in different fields and breaking the rules will continue to accumulate rich brand connotations for Lincoln. This time, Lincoln's Way Experience Center and Piye Coffee are a full expression that further extends the depth of brand customer experience, bringing customers more unique experiences to segment their needs, and interpreting the brand spirit of "luxury and one's own way".
