A wine in Hunan made a high-profile comeback! He once sold 2 billion yuan in annual sales, but later unexpectedly fell. Now he has returned strongly with
A wine in Hunan made a high-profile comeback! It once sold 2 billion yuan per year, but later it fell unexpectedly. Now it has returned strongly with
Speaking of "Liuyang River" , it is estimated that many people have heard this song, but few people know this wine.
Whenever you sing "Liuyang River, after a few bends...", people will inadvertently think of the beautiful natural scenery of Hunan. However, there is also such a wine that is famous for "Liuyang River". Because of its pure taste, it was generous and glorious 10 years ago and became a rare "famous wine" in Hunan. It is Liuyang River Wine .
However, time has changed. Although fine wine still exists, its fame is much worse than before. It is a pity that it has become a product that no one cares about!
[Brewing History of Liuyang River]
This wine has a long history of development, which can be traced back to Tang Dynasty period and often appears in allusions. Among them, the brewing low-temperature cave was unique at that time.
Winery was established in 1956, mainly Xiaoqu Refreshing White Liquor , which was soft and soft overall. It was very popular at that time. Later in the 1980s, it changed from Xiaoqu scent to Xiaomi Qu scent, with a delicate and faint style and very charming.
[Once the past annual sales of 2 billion yuan, unlimited glory]
The 1980s was the peak period of Liuyang River. It won the title of "National Quality Wine" for two consecutive times and was also included in the ranks of "Hunan Famous Wine". It is well-known in Hunan and is sold to all parts of the country, directly gaining a foothold.
And in the 1990s, it was a fierce period of development of liquor. Many liquors fell during these days, and many liquors rose during these days. Liuyanghe's choice was smarter, and they joined hands with Wuliangye , and with its support, they directly A new chapter of development has begun, with sales volumes increasing significantly during the period, directly breaking through the 2 billion mark, with unlimited glory, and winning the title of "Wine King" in Hunan in one fell swoop.
[Sales failed miserably and withdrew sadly]
Everyone says "No one is good for a hundred days, and no flowers are red for a hundred days" . The same is true for the liquor market. The unexpected decline of this famous liquor starts with the failure of the listing.
was originally planned to list A shares to stimulate the market, but unexpectedly, due to improper management and fierce competition in the wine market, several listings ended in failure, which directly hit Liuyang River's enthusiasm.
The most tragic thing is " The house is leaking and raining overnight ". At the most critical moment, Wuliangye also announced that it would no longer provide base wine to Liuyang River. As soon as the news came out, it was like a bolt from the blue, and sales gradually declined. It has lost its throne of "Wine King" and has gradually become a second-tier product in Hunan. Since 2000, its fame has declined year by year.
[ accumulates the strength and creates , the king returns]
In recent years, Liuyang River has accumulated strength and launched many new products, from red to small songs, creating strategic products, and has also launched year series, special song series and blue and white porcelain series one after another, step by step Follow the times.
Last year, Liuyang River seized the sauce-flavored liquor hot and launched the sauce-flavored liquor product. Now it is the king's return, but it has been sinking for too long and it does not take time to rise. Let us look forward to Liuyang River together. Let’s be the great cause of “revival”!
From Liuyanghe's 's high-profile comeback , we can see that the original intention of brewing good wine is that in fact, there are many liquor brands like Liuyanghe on the market, and their wine quality is also excellent, but because of various types The reason is that it is difficult to develop and leave the local market. Although it has experienced difficulties, it has never given up. This is the case with the following two wines.
First of all, the first one is from "Sauce Flavor Country" Maotai Town Yuande imitation Taiwan wine . The brewer is You Yan. As a national wine taster, it is the advantage and disadvantage of this wine , The advantage is that the brewer has good quality control, and the brewing is completely implemented according to the first-line standards of sauce wine. The process is strict and harsh and continuous excellence; the disadvantages are also obvious. Many people do not know about this wine, mainly because the brewer is not good at publicity, so it is not necessary. It is just to be careless in publicity and be afraid of wasting money, so it is only popular in Guizhou. When it leaves the province, no one cares about it.
The raw material of this wine is red tassel glutinous sorghum, paired with the ancient Daqu Kunsha craft, and it took 1 year to brew it. It was then stored for 7 years before it was launched on the market.
Open the bottle cap, the sauce aroma is rich and the wine aroma is attractive. With a bite, the taste is mellow. You can also feel the impact of the aroma of grain, cellar and flower fruit aroma. The taste is very rich, because the aftertaste lasts, which makes people drunk and dream.
The second wine is Baiyunbian from Hunan's "brother province" Hubei. It is the number one liquor company in Hubei Province. It has the strength and quality of the wine, but the publicity cannot keep up, so it is only popular locally and occasionally it will also be popular. Appears in Hunan market.
This is a white wine with a combination of fragrance, known as the "original origin" of , which combines Maoxiang , Luxiang and Fenxiang, and the overall taste is very unique.
Open the bottle cap and the wine is full of fragrance. The sauce, fruit and cellar fragrance are just right. It tastes fragrant and elegant. It is not irritating when swallowed in one mouthful. The end section has a sauce-flavored flavor, which is very comfortable overall.
—Write to the end—
Do you think Liuyang River can return to its peak? Let’s share your views in the comment area. That’s all for our content today. Thank you for reading!
