During this year’s 618 e-commerce war, many drinkers lamented the loneliness of waiting, and complained that the best time to get the best deal was not on 618, but on Children’s Day on June 1st. It really started the Children’s Day joke. In fact, the strength of this year’s 618 It can be guessed not long ago that in the early days, major sauce wine brands were scrambling to increase their prices, followed closely by Luzhou-flavor wine and other aromatic liquors, which paved the way for the prices of these large-scale e-commerce activities later.
After chatting so much, let’s go back to the topic we want to talk about today: many wine companies have successively entered the field of sauce wine. Many people who are not in the industry say that the craze for sauce wine is caused by those who sell sauce wine. Today’s liquor market is still dominated by strong-flavor liquor. I agree with the second half of the sentence, but I disagree with the first sentence. Whether it is hot or not mainly depends on the market demand and whether consumers will pay for it. Nowadays, more and more wine companies are entering the sauce wine industry, trying to get a piece of the pie. Let’s take a look at what they are:
1. Wuliangye
When Wuliangye is mentioned, one must associate it with Luzhou-flavor liquor. After all, it relies on Luzhou-flavor liquor to become stronger and bigger. But in fact, as early as the late 1990s, it invited a technical team from Langjiu Distillery to start research and development. Production of sauce wine, until the launch of the first sauce wine product in 2010 - Yongfu sauce wine , including Yongfu old sauce and Yongfu sauce wine for ten years. The ten years before and after happened to be ten years of sharpening the sword, but unfortunately in The market response was mediocre, and production was eventually discontinued.
Unconvinced, Wuliangye launched an upgraded product in 2015 - 15 Sauce. It mainly has limited edition, handmade edition, 15, 30, 50 edition, etc., divided into different quality grades. It has a Sichuan sauce style, but it still has not become a big trend. .
2. Shede
Shede began research on sauce wine in 1996, and launched Tunzhihu, a limited-production sauce wine focusing on the high-end market, in 2001. However, due to the small output and high price of Tunzhihu, it was not It is not well known to the majority of ordinary drinkers.
In September 2020, and jointly launched the sauce-flavored product-Guoxiu Secret Sauce again.
3. Luzhou Laojiao
In 2004, Luzhou Laojiao acquired Wuling Winery in Changde, Hunan Province, but withdrew in 2012. Not much is known about the intrigues involved. In 2014, Luzhou Laojiao launched a sauce wine product - Simian Sauce Wine.
I believe that 80% of wine lovers don’t know that Luzhou Laojiao has such a series of low-end to high-end sauce wine products. The planning of Simian sauce wine is 1-9. The larger the number, the better the quality of the wine. But on the market There is no 9, so 8 becomes the highest representative of Si Mian Sauce.
4. Jindong
Jindong was formerly known as " Jinliufu Enterprise" and "Huaze Group". In 2016, it was renamed " Jindong Group ". On August 28, 2009, Huaze Wine Group, a subsidiary of Jindong, successfully acquired the entire equity of Guizhou Zhen Winery at a price of 82.5 million yuan, restructured the original "Guizhou Zhen Winery" and established " Guizhou Zhen Wine" Brewing Company Limited ".
In 2019, Jindong signed an investment intention with Renhuai City. Its sauce wine base is planned to be located in the core production area along the Chishui River in Maotai Town. It is expected to invest 24.5 billion yuan: 6 billion yuan for the Shuanglong Village project and 18.5 billion yuan for the Luocun Village project. ;Construction content of brand display: Sauce wine museum, exhibition hall, reception and wine tasting center, supporting buildings and facilities of the wine making base project.
5. Jinjiu
and Yanghe shares have the same origin. Jinjiu opened up the road to sauce wine by acquiring Taixuan Distillery and the old Maotai Town Guobao Distillery. At the Jinjiu held on November 8, 2017 Maotai Town Co., Ltd.’s listing and production launch ceremony officially announced that Jinjiu has begun to enter the sauce wine market.
On May 21, 2021, Jinjiu held the Jin brand "Xin Chou Xiaoman, Sealing Elegant Collection" sealing ceremony in Huangshi, Hubei, and launched the Maotai wine product - Jin Brand Vintage Pure Fragrance·Maotai Fragrance Sealing 2021, Xinchou Nian Sealed wine·Hundred Jin Jar, all are sealed on site.
According to official reports, the wine-body vintage ratio of Jinpai Chunxiang·Maotai Xiang Sealed Wine 2021 is 73.8% in 2013, 19% in 2011, and 7.2% in 2012; while the Xinchou Nian Sealed Wine·Baijin Tan, It uses ten-year-old sauce-flavored original wine and 12-year-old wine for seasoning.
6. Yanghe Shares
In 2016, Yanghe invested 190 million yuan to fully acquire Guizhou Guijiu, which meant that it officially entered the field of sauce wine. It laid out production bases in Xiuwen, Guiyang, Guizhou, and Maotai Town, Renhuai, Zunyi, and then in 2017 The acquisition of Hougongfang Yingbin Liquor Company in 2016 further promoted the strategic development of Yanghe’s sauce-flavor strategy.
This year, Yanghe Chairman Zhang Liandong said that he will increase investment in his sauce wine and realize the launch of sauce wine products as soon as possible.
7. Jinshiyuan
Jinshiyuan is also a famous wine in Jiangsu, but Yanghe shares are different. One is to enter the field of sauce wine by acquiring local wine companies in Guizhou, and the other is to rely on its own main brand to launch sauce-flavor liquor , and later It is more difficult to develop the soy sauce and wine market. However, Guoyuan V9, a new product launched in August 2019 with the slogan of "Qingya Maotai-flavor", achieved sales of 128 million yuan in 2020 as a single product, establishing the name of modern Yuan Maotai-flavor wine and occupying its place. High-end sauce wine.
8, Shuijingfang
Shuijingfang, the predecessor of Quanxing Co., Ltd., has always focused on strong-flavor liquor . It could not hold back after facing many strong-flavor liquor companies. In April 2021, Shuijingfang issued an announcement on foreign investment. According to the announcement, it will jointly invest with Liang Mingfeng to establish a new investment company . Shuijingfang will contribute in cash, accounting for 70% of the registered capital of the joint venture company, and Liang Mingfeng will contribute in kind, accounting for 70% of the registered capital of the joint venture company. 30% of capital. The tentative name of
is Guizhou Shuijingfang Guowei Liquor Co., Ltd. (subject to the name approved by the Market Supervision Administration). It aims to create a new series of first-line Maotai-flavor liquor brands and promote and promote the sales of this series of new brands.
9. Jiangfu Xingfa
Jiangfu Xingfa’s Jiangfu Winery is an old winery born and raised in Maotai Town . It is one of the top ten old wineries in Maotai Town. Li Mingying Liquor Co., Ltd. in Maotai Town, Renhuai City, Guizhou Province is a native of Maotai Town. One of the few companies that can continuously and completely inherit the technology of making sauce wine and returning it to sand! Inheriting the ancient "12987" brewing process and inheriting the sauce aroma, over the years, we have kept improving the brewing process, strictly controlled the production process, and persisted in promoting the Maotai sauce aroma. The aroma of wine has lingered on the Chishui River for thousands of years. A generation of winemakers have followed the path of Jiangfu Xingfa wine. They followed the traditional winemaking process, looked for new ideas in the inheritance, and made full use of Jiangfu Xingfa’s unique geography, humanities, climate, etc. factors, and use actions to prove that Jiangfu Xingfa is an out-and-out genuine product.
There are also some smaller wineries that cannot be listed one by one. Under the Maotai Liquor craze led by Maotai, more and more capital has come into contact with the Maotai Liquor industry. The Maotai Liquor craze, which is in its infancy, will definitely not be around in the short term. It has been extinguished within a short period of time. I believe that for a long period of time in the future, many wine companies and wine lovers will embark on the journey of "loving sauce wine".
