If you go to a fruit store to buy watermelon, you will often see the clerk cutting the watermelon in half. What's the purpose of this? Some people say it’s because the watermelon is too big for customers to carry. But actually, this is not the whole reason. It is said that there is a lot of trouble behind cutting the watermelon in half in the fruit shop. There are mainly 3 reasons . So what are the three reasons? Next, the editor will take you to understand the truth behind it.
1. Cut watermelon is more attractive for customers to buy
First of all, cut watermelon is much brighter than the whole fruit. Visually, a cut watermelon is more appealing and feels fresher. Secondly, fruit shops can cut open the watermelon to show the inside of the fruit. If a fruit is presented to the customer completely, it is difficult to see what is going on inside. But if the fruit shop cuts the watermelon in half, it will give a good display of the freshness and internal condition of the fruit.
In addition, cut watermelon can also increase customers' willingness to eat it. Because the cut fruit looks ready to eat and not as alien as the whole fruit. So generally speaking, if you see a fruit shop cutting a large watermelon in half, you might as well buy half and try it.
2. A sales strategy
Cutting watermelons can sell more watermelons. This strange sales strategy actually makes some sense. A watermelon shop owner discovered that if the watermelon was cut in half, customers would buy two. And if the whole watermelon is cut into four pieces, customers may only buy one piece. Therefore, the bosses found that cutting the watermelon in half was the best sales strategy.
Of course, customers are not fools, they also see this. So many customers will no longer buy these cut watermelons. But some people still have to buy these cut watermelons for other reasons in their lives—for example, they may have to take their children out, or they are too anxious to cut a new watermelon. Therefore, the fruit shop owner can still make some money under such circumstances.
Therefore, the reason why the fruit shop owner is willing to cut the watermelon in half and sell it is because he knows that some people have to buy the watermelon even if it has been cut under certain circumstances.
3. Characteristics of watermelon
Watermelon shops like to cut watermelons in half and sell them because of the characteristics of watermelon. Watermelon is a fruit with plenty of juice. If it is not cut and eaten in time, it will easily cause water loss.
For watermelon, cutting it in half has a better preservation effect than the whole fruit. Because there are many tiny cracks on the entire surface of the fruit, these cracks can cause water loss. A watermelon cut in half has only one crack on its surface, so water loss will be much reduced.
If you want to ship a whole watermelon, the packaging cost will be very high. And if you only cut it in half, the packaging cost will be greatly reduced. Additionally, halved watermelons are easier to transport because they weigh much less.
In terms of price, generally a whole watermelon is cheaper than half a watermelon. But fruit shops are not a price-competitive industry, so they can still make a profit by selling half of one.
