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Watermelon and ice cream are many people’s summer heat-relieving tools.
Watermelon belongs to the fruit category and is an agricultural product.
As a national fruit, the price of watermelon usually fluctuates with market saturation, and usually does not differ too much.
Ice cream belongs to the frozen food category and is an industrial product.
is generally made of drinking water, milk, milk powder, and sugar as raw materials, and then adding an appropriate amount of food additives, followed by mixing, sterilization, freezing, and hardening. Because of the different ingredients and techniques, there will be certain differences in price.
In the early years, ice cream was not called ice cream, but more often called popsicles. It was only made of water and saccharin blended and frozen, and then skewered on wooden sticks. Each ice cream cost five cents.
Vendors selling food along the street are good news for many children in summer.
It is said that this kind of ice cream is now called "old popsicle".
Later, with the development of society and the advancement of technology, there were more ice cream styles.
There are vanilla , mung bean, matcha , blueberry ... Anyway, there are all kinds of flavors; there are also all kinds of ice cream, which melts in your mouth, it is simply beautiful and can't be described in seconds.
The children choose, they want to eat this and that too. I can’t try all the brands of ice cream.
There will also be some popular ice cream brands emerging in different regions. For example, Snow Lotus, which has become famous this time, is a Shandong brand. Beijing has Arctic Ocean and Shuangbang; Tianjin has Daodaoqiao and Kangle; Shaanxi has Bell Tower, and Henan has Tianbing...
Almost everyone can name one or two ice cream brands in their hometown.
Of course, there are also some national brands such as Qiaolezi , broken ice ice, etc.
Children love ice cream, and so will adults. Many times, when summer arrives and the temperature soars, there will always be a lot of food stored in the refrigerator at home.
Generally, adults are not too sensitive to the price of ice cream. The cheaper ones are 50 cents and 1 yuan, and the more expensive ones are 3 yuan and 5 yuan. If they are wholesale, it will be cheaper, which are all within the acceptable range.
is the legendary ice cream aristocrat " Haagen-Dazs ". It only appears in specific environments. People don't have to worry about the embarrassment caused by suddenly bumping into it.
For many years, various kinds of ice cream have always been able to coexist peacefully with people. They appear in the streets and alleys, sold in supermarkets, and also appear in the refrigerators of every household, bringing refreshing refreshing to people in the hot summer. The slightest coolness of the spleen.
二
But this year, the ice cream market that everyone is familiar with has changed.
There are still a dazzling array of ice cream brands, but people no longer dare to be unscrupulous when buying.
Last year, Magnum ice cream, a brand of Unilever , was widely promoted on various social media and was deeply loved by children. But because of its high price, it has become too much for many parents.
This year, more brands have entered the ice cream industry, and their prices are getting higher and higher.
Mengniu Tilan Shengxue Guofeng style ice cream sold for 20 yuan a piece.
Yili launches Zhenxi, Xujinhuan and other brands, with a single price as high as 28 yuan.
Zhongjie Ice Cream sells a Belgian big black ice cream for 32 yuan each.
Some companies cross borders to make ice cream, but the prices are also high.
For example, Hengshun Vinegar Industry sells ice cream for 18 yuan each.
Moutai sells ice cream starting at 59 yuan.
In the huge freezer, there are all kinds of ice cream, and there is always one that will sting you at a high price.
So "Ice Cream Assassin" came into being.
People even made up various plots to complain about their dissatisfaction with the high-priced ice cream.
Someone used Lu Xun's classic article to accuse:
I opened the freezer and took it out. This ice cream has no age, and the words "I am an assassin" are written crookedly on each package. I couldn't sleep anyway, so I read carefully for half the night, and then I could see the words through the cracks. There were two words written all over the book, which were "robbing people."
At this time, some affordable ice creams on the market are regarded as treasures by netizens, such as the recently popular snow lotus ice cubes, and some people have incorporated them into jokes:
html I ate the ice cream for 450 yuan each for three years, and my body collapsed. The house is gone and the house is gone. Now I have finally found a 50-cent snow lotus. You have to say it is irregular. Don’t I know if it is?
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It is said that you get what you pay for. Ruona ice cream has exquisite ingredients and high-end craftsmanship, and some people can accept it.
is afraid of playing with concepts, false marketing, and harvesting diners like leeks.
, such as " Zhong Xue Gao " , which has been making a lot of noise recently.
Zhong Xuegao was established on March 14, 2018. From the beginning, it was positioned as a high-end brand.
At that time, high-end brands were almost dominated by foreign brands, and domestic brands such as Mengniu and Yili also took the mid-range route.
Zhong Xuegao used a unique internet celebrity marketing model to launch 6 original products online on May 20, 2018, all of which were sold out as soon as they were released.
launched the “Ecuadorian Pink Diamond” ice cream during Double 11 that year, priced at 66 yuan per piece.
In this battle, he defeated the king of ice cream "Haagen-Dazs" in one fell swoop.
In the past few years, as Zhong Xuegao’s popularity has increased, the pricing of his products has also increased.
For example, the price of "Xing Yu Nian" launched this year reached 228 yuan per box.
Is Zhong Xuegao’s ice cream really good or expensive?
Zhong Xuegao, who is good at marketing, is suspected of false propaganda.
Zhong Xue Gaozeng's ice cream once promoted "without a drop of water, pure frankincense" , but in fact the product contained drinking water, so it was administratively punished by the Shanghai Municipal Supervision Bureau.
Some people questioned the "high" price of Zhong Xuegao, but its founder Lin Sheng responded rudely:
The cost is only 40, do you like to eat it?
Is Zhong Xuegao’s cost really so high?
Someone compared the ingredients of Zhongxue Gaoqing Milk Ice Cream for 14 yuan with the ice cream ingredients for 3 yuan and 4 yuan on the market and found that the overlap between the two is very high.
Consumers certainly have the right to eat or not eat, but ordinary consumers are afraid that if they just take out a piece from the freezer, they will pierce their wallets.
People vented their dissatisfaction with Zhong Xuegao’s high-priced ice cream in the live broadcast room.
Comments such as "I love snow lotus", "I love old popsicle", "I love little pudding" and so on are constantly being flooded.
This time, Zhong Xuegao really caused public outrage!
In fact, Zhong Xuegao’s routine is very similar to the previous 8848 titanium mobile phone and small can of tea .
No matter how novel practical marketing is, it can temporarily play a certain role.
It is easy to make quick money, but if you want to have long-term development, you must rely on excellent quality to enter the hearts of the people.
Even if these high-priced ice creams don't know how to stop, the State Administration for Market Regulation has recently issued "Regulations on Clearly Marked Prices and Prohibition of Price Fraud" , requiring "operators to clearly mark prices in a conspicuous manner."
In this way, the "ice cream assassin" will have nowhere to hide.
The people will soon realize the freedom of ice cream and usher in a complete victory in the battle to defend the ice cream!
Reference:
Really wronged? Still deserve to be scolded! The whole story of Zhong Xuegao's "Ice Cream Assassin Incident" Chaofang
One hundred million netizens defended the snow lotus: how much pennies can you earn from a pack of 50 cents, and the number of fans exceeded 500,000 in four days Super Zhong Xuegao "Financial World" Weekly and others
