Prepared dishes are fast food products that are developed to cater to residents’ consumption upgrades, accelerated pace of life, and changes in dietary structure.
The rise of prepared dishes has allowed many young people who are not good at cooking to prepare a table of delicious food at home. 2022 is called the first year of prepared dishes. More and more Shandong catering companies are deploying the prepared dish industry.
01
Kerry 's way to break the situation:
Go from the front end to the back end, and then launch pre-made dishes
Kerry based on many years of experience in Chinese dinners, combined with the fusion of northern and southern cuisines, based on flexible customized production, uses quick-freezing technology to prepare delicious dishes Locking and preserving freshness maximizes the freshness and nutrition of ingredients.
"There is no need to buy, wash, prepare, or even calculate the seasoning ratio. Premade vegetable bags allow consumers to make a delicious dish in a short time, and the taste is basically the same as that eaten in the store." Shandong Kai Hou Mingjing, marketing director of Rui Commercial Group, introduced.
Before the epidemic, more than 90% of the semi-finished or finished products such as clean dishes and pre-made dishes in Kerry's stores were distributed through the central kitchen .
Relying on its own supply chain system, Kairui has launched 11 kinds of pre-made dish products, including Jinan crispy pot , chicken pot, sheep and scorpion pot, Hong Kong-style beef offal pot, etc., which can be transported through cold chain Delivered directly to customers' homes.
Kerry plans to build 30 prepared vegetable factories in 22 cities across the country and distribute them through the 22-city supply chain.
"Kerry Jinan Changqing District supply base will be put into operation in 2021. In addition to delivering to Kerry stores, it is also a partner of Hema Fresh , Xibei , Baozi Ke, etc." Hou Mingjing revealed.
Kairui Jicai's prepared vegetable factories have started construction in Xuzhou , Qingdao , Tianjin, Shanghai, Jilin, Chengdu and other places. It is expected that it will take 5-8 years to build more than 30 supply chain bases in 22 cities, realizing Delivery within a radius of 600 kilometers.
Chairman of Kerry Business Group Zhao Xiaoguo introduced Kerry Group’s “22-city supply chain”. He said: “As of this year, we have been in the fourth year of layout, from preparation to today, especially this year’s epidemic. During this period, whether it is guaranteed supply, semi-finished products, pre-finished products, or various channels, the '22 city supply chain' has gradually shown its effect. The taste is great, no different from the ones in the store. I feel that the pre-made meat is softer and waxier!” On June 30, at the launch ceremony of the 2022 Qilu Food Festival, many consumers tasted the super satisfying meat! After eating the meat, they all praised it.
Song Yefei, assistant to the general manager of Jinan Chaoyixing Catering Co., Ltd. said that Chaoyixing brought products such as Lao Jinan Baozi Pork, Sixi Meatballs , Braised Chicken and Rice Self-heating Pot, and Wufu Locked Fresh Rice this time.
Wufu lock-fresh rice is produced in Chaoyixing’s 10,000-acre rice planting base in the Northeast. One jar of rice is just enough for a family of three to have one meal.
With a can of rice and a can of water, you can steam rice with just the right texture, and then pair it with a handful of meat to make a simple and delicious meal.
"We have brought three flavors of meat. In addition to the traditional flavors that can be eaten in the store, there are also lemon flavors that taste sour and sweet, and spicy flavors. The operation is also very simple, just open the outer package, The inner packaging is placed in hot water and can be eaten after opening the bag in 10 minutes. The materials and techniques are the same as those in the store, and the taste is the same.”
Song Yefei said that Chaoyixing is also developing some pre-made versions for restaurants. Dishes, in the future it can provide catering companies with services related to prepared dishes.
Chaoyixing, founded in 1993, evolved from the time-honored Jinan brand "Zhengtaiheng".
Since the company was recognized as a safe breakfast project construction enterprise in 2011, in accordance with the standard requirements for the safe breakfast project construction, it has vigorously promoted the construction of staple food processing and distribution centers, accelerated the development of standardized direct-operated chain stores and breakfast (lunch) dining trucks, and embarked on a large-scale, chain Following the road of development, standardization and branding, it has initially developed into a comprehensive mass catering chain enterprise integrating food production, fast food operation and nutritious meal distribution.
currently has more than 600 company-operated stores, and its daily sales of 120,000 pieces of meat are deeply loved by consumers.
03
Jinan Luweizhai:
Time-honored brand Breakthrough choice in the throes of transformation
When wanting to eat pig trotters, braised chicken, , the first thing many Jinan people think of is Luweizhai.
This time-honored Shandong brand was founded in 1927 and is famous for its braised chicken and braised trotters in Jinan. While maintaining and defending the traditional taste of old Jinan, it continues to improve production conditions and food safety, explore new channels and new flavors, and adapt to new trends. multiple consumer groups, comprehensively enhancing the brand's sustainable management strength and core competitiveness.
Five-spice boneless braised hoof is the treasure of Luweizhai. The braised hoof is famous in Quancheng for its clean, fragrant and rotten characteristics, fat but not greasy, rotten but not falling apart, rich nutrition and unique taste.
While continuing its reputation products such as braised hoof and braised chicken, in response to the needs of different consumer groups, Luweizhai has developed many different new products such as Spicy Duck Wings , Spicy Duck Neck , etc., all of which have achieved good results. .
According to Wu Guang, channel director of Luweizhai, Luweizhai has been exploring unremittingly on the road of innovation. This year, it has also launched more than 30 kinds of prepared vegetable products including donkey meat in cooperation with Dong'e Ejiao .
fresh-locked packaging can be stored for 7 days at 0-4°C. With simple heating, consumers can enjoy convenient products that are close to the taste of Luweizhai stores, with real fragrance and authentic taste, "the same taste as freshly made" .
In addition, targeting the young market, the snack series Luweizhai has also taken a new step, and the sub-brand "Wang Daming and His Friends" has been launched.
The preparation of prepared dishes by time-honored brands is not only a breakthrough choice during the pain of transformation, but also a new opportunity in the catering industry. The core advantages of time-honored brands are cultural heritage, historical heritage and specialty products. These are the golden signatures of time-honored brands and the natural advantages for time-honored brands to enter the prepared vegetable industry.
Compared with new brands, time-honored brands are more competitive in the prepared vegetable market.
In addition, Luweizhai will also promote Shandong traditional culture as a corporate pursuit, focusing on the development and production of unique cultural and creative works, such as the mascot Little Lu Pig, national trend creative fans, special theme pillows, etc., in order to achieve the goal of traditional culture. With the old taste as the boat, innovative national trends as the sail, and cultural and creative works as the oars, we cross rivers and oceans to promote Qilu culture to the world.
Next, Luweizhai will continue to dig deep into the brand culture, promote the brand advantages, continue to explore brand development in terms of taste and product structure, let Luweizhai go out of Jinan, Shandong, and the whole country, and strive to become the leader of Luweizhai braised food in the new era. .
Currently, Luweizhai has 128 offline stores in Jinan. This year, it plans to go beyond Jinan and expand into the Beijing and Qingdao markets, opening up to 150 stores.
04
Shandong Hao Zhuo Fu:
It is natural for a group meal company to get involved in prepared dishes
Shandong Hao Zhuo Fu is a group meal company with a food supply chain at the back end. It has launched small hot pot, fish-flavored shredded pork , and fried chicken. and a wide variety of prepared dishes.
Dou Dahai, chairman of Shandong Haozhoufu Food Technology Co., Ltd., said that frozen prepared dishes can be eaten after being heated in hot water; cold and fresh prepared dishes, such as fried chicken, include chicken buns, vegetable buns, and seasoning buns. Take three cooking packages , mix them well, heat them in the microwave, and then you can eat them.
“All of our research and development is based on the time when customers reheat the food and work backwards to determine how far the ingredients should be processed.What you see is that several ingredients can be eaten after being heated. In fact, during pre-processing, we have tested the temperature and time of heating each ingredient to achieve the best taste. " Dou Dahai said.
Next, Haozhufu will focus on launching some cold and fresh prepared dishes for family gatherings. Dou Dahai believes that the ingredients of cold and fresh prepared dishes do not need to be frozen and preserved, and they taste better and are more like those prepared by a chef. The taste is also a trend in the development of prepared dishes
Many Shandong catering companies have also entered the prepared dish track in a "fancy" manner
Niu Hubing, founder of Shandong Laozhuancun Catering Company, said: "Shandong has it. The development of the prepared vegetable industry is a unique advantage. The agriculture, food processing industry, and catering industry should be said to be leading in the country. "
Yang Xiaolu, founder and chairman of Jinan Yang Mingyu Catering Management Co., Ltd. said: "We have developed several braised series of pre-prepared dishes. We produce our own secret sauces and then find qualified manufacturers to cooperate in producing our pre-prepared dishes. .
Wang Honghai, chairman of Yantai Baina Catering Co., Ltd., chose a more segmented track - Jiaodong pasta. He said: "Jiaodong's pasta has long been famous. We launched our own food factory to focus more on For Jiaodong pasta, such as frozen steamed buns, noodles, Jiaodong flower slices, etc. At present, we have more than 20 offline stores, and 30% of the pasta is premade by ourselves. Catering companies have technical advantages in making prefabricated products and can also reflect the characteristics of the region. "
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