"Drinking" is a huge business. Now entrepreneurs and capital are targeting young people, and low-alcohol alcohol entrepreneurship is booming. As a rising entrepreneurial trend, low-alcohol wine has received widespread attention because it is close to young people. However, compared with traditional products such as liquor, beer, and red wine, low-alcohol wine does not have high awareness in the market. But now more and more young people and women choose to drink. According to statistics, more than 40% of people in China have never drank alcohol, of which 55.6% are women and 29.1% are men. But in Japan, these three proportions are very low, only 9.1%, 13.7%, and 4.3% respectively. Compared with Japan, the proportion of Chinese people who drink alcohol still has a lot of room for improvement. In many first- and second-tier cities, the consumption trend of alcohol is gradually moving closer to Japan, which means that there will be fewer and fewer people who have never drank alcohol in the future.
Introduction: Can low-alcohol wine, which occupies the market of young people and women, overtake liquor in one fell swoop?
Low-alcohol wine, simply put, is an alcoholic product with a low alcohol content. At present, the market generally refers to wine with an alcohol content of less than 20 degrees. Common types include fruit wine, pre-mixed cocktails, soda wine , rice wine, rice wine, etc. Because low-alcohol wine combines the taste of drinks with the intoxication of alcohol, it is deeply loved by young people and women. As early as 2020, survey data showed that the post-90s and post-95s are the only groups whose consumption proportion has increased in the alcohol consumption market, and low-alcohol alcohol has become "the first drink of young people."
Today I will introduce to you some low-alcohol alcoholic drinks. As for whether young people and women drink liquor, this is a false proposition. They drink it, but in small amounts and infrequently. Baijiu is not a good choice for young people and women. Not the first choice.
1. NetEase carefully selected Milu
This wine has an alcohol content of only 0.5 degrees. You can’t feel the alcoholic taste if you don’t drink it carefully. Children can also drink it. It is sweet and accompanied by a fruity aroma. Personally, I don’t think it is a good drink. Rice wine, or fruit wine, has a total of eight flavors to choose from, and is quite popular among young female friends!
2. Banxun rice wine
Banxun rice wine comes from Yichun, Jiangxi. It is a time-honored product in Jiangxi. It has ten degrees of alcohol content and a faint scent of osmanthus in the entrance. It adopts intangible cultural heritage technology and has a clear and transparent wine body. Whether it is for a drink before or after a meal or at a party. They are all very suitable, and they are also very photogenic when taking pictures with my little sisters on a date.
3. Diyuan black glutinous rice wine
Diyuan black glutinous rice wine is not the above rice wine, but black glutinous rice wine . The alcohol content of 14 degrees is neither high nor low. It also uses traditional handcrafts, and in order to control In order to solve the safety problem of raw materials, we have established our own special rice with high yield through organic cultivation. It is also the only non-GMO functional rice in the world that is rich in vitamin A.
At present, low-alcohol wine is gradually coming to the forefront and moving towards mainstream products for alcohol consumption. On the one hand, there is capital behind it; on the other hand, the government also has a preference for low-alcohol alcohol.
