I went to eat at a new restaurant a few days ago. I randomly found a restaurant to eat while on a business trip. As soon as I sat down, everything else was normal. But when I looked at the menu, I immediately thought I was in the wrong restaurant. What the hell is this. [Three Sister-in-law’s Casserole Braised Yellow Croaker], and even more ruthless are [Iron Pot Kidney Beans Potato Vermicelli Braised Pork Belly]. As soon as this name came out, I lost my appetite instantly.
I just ordered something to eat, and the taste was just average. I hurriedly finished my meal and left. Later, my colleague found an even weirder dish name on the Internet, which almost made me faint with laughter. Whether it’s milk tea, fast food, or Chinese food, there are endless names of all kinds of weird dishes. I am afraid that customers will order too quickly and not give the store owner a chance to show their cultural level.
In fact, many restaurant owners often make this mistake. They think that they have spent so much money on decoration and their dishes are good, so they must have a matching dish name, so they spend a lot of money to find someone to name it. , not to mention looking for it from ancient poetry, but also to feel that the style should be there.
But in fact, for customers, catering is always about products, environment and services. The product is delicious and has a sense of ritual. Being able to take photos and post them on WeChat can satisfy consumers very well. If only the store owner and store employees know the name of the product, but the customer does not know, how can the customer place the order? Single, how do you promote it to your circle of friends? At most, it can only describe what kind of meat it is and what kind of vegetables it is. And this customer will not be willing to share.
is like asking you what delicious food you had yesterday. The normal answer is: I had a delicious fried rice at xx restaurant yesterday. Instead of saying: I ate broccoli, carrots, mushrooms, onions, shrimps, ham, black beans and rice. What do you think?
Stores with good business can basically let customers know the characteristics of the product and what it is made of through the product name, so that customers can quickly match their needs and place orders quickly. For example, HiTea 's [Zhizhimangmang] [Succulent Peach] [Fire-extinguishing Green Mango and Tartine], etc. Simple, fast, effective, speaks human language.
