Alcohol products are relatively common in people's daily lives. Whether it is for the purpose of drinking and having fun, or to get drunk and relieve a thousand worries, drinking has become the normal life of most people. Of course, there are many types of wine. Liquor has a relatively high alcohol content and usually appears on some important occasions. If it is for leisure purposes, beer is the passion of most young people.. Especially with the arrival of summer, beer and barbecue have become people’s favorite pairings.
As far as our country is concerned, there are many beer brands. Some beer brands are particularly regional, and there are also some domestic beer brands that sell well all over the country. However, many brands appear to be domestic beer brands, but behind them are controlled by foreign investors. It is understood that nearly 50% of my country's beer market is occupied by foreign capital, and some brands that were once familiar to people are gradually declining . So, which domestic brands that were brilliant for a while were finally controlled by foreign capital?
Beer is not actually a native product of China. It originated in Egypt and was truly spread to the world by the Germans. However, China was only introduced to the product of beer at the end of the 19th century.
At that time, people had a fresh attitude towards foreign products, and the taste of beer was also relatively unique, so the domestic people once fell in love with beer. However, almost all the beer sold and produced in our country at that time was controlled by foreign investors. Build factory . It was not until later that due to the impact of the war, beer produced in Germany could not be transported to our country, so domestically produced beer began to appear.
After the founding of New China, the development of beer was not outstanding. It was not until the reform and opening up in the 1980s that domestic beer reached a climax of development.. Of course, almost every city has its own original beer brand, and there are many factories that produce beer and businesses that sell beer.
A wide variety of beer brands have emerged one after another, making the competition in the beer industry increasingly fierce. However, Tsingtao Beer still stands out in the fierce competition and became the first beer brand to be launched in my country. Of course, China's vast beer market and the development potential behind it have gradually attracted the attention of other countries in the world. Therefore, after entering the 21st century, as our country becomes increasingly integrated with the international community, foreign-funded enterprises continue to enter China to carry out trade. Foreign Beer brands are also taking this opportunity to continuously enter the Chinese market.
However, at the beginning, the taste of beer produced by foreign countries did not meet the eating habits of our people. In addition, the price of foreign beer was relatively expensive, so the development of foreign beer brands was not smooth sailing.
The hindered sales have not made foreign-funded enterprises give up on the Chinese beer market. In order to suppress domestic beer brands, , under the guidance of capital, has made it very difficult for many domestic beer companies to operate through vicious competition. When domestic beer brands faced operating difficulties, foreign-funded enterprises also used their financial advantages to begin to acquire domestic beer brands, and then gradually took control of my country's beer market . So, to this day, which beer brands in my country have foreign capital holdings behind them?
In fact, we can see from the development of the entire market that when foreign capital enters the Chinese market, the names of the products are very Chinese. Therefore, those brands that look like domestic products may be controlled by foreign capital. On the contrary, brands that appear to be foreign products may actually be genuine domestic brands.
For example, Harbin Beer , Internet celebrity beer, Xinjiang Dawusu and Chongqing Beer , etc. These seem to be named after places in China. When facing consumers, they can also win the intimacy and trust of consumers, but in fact, these brands are all controlled by foreign capital. The real bosses are Carlsberg and the British Anheuser-Busch InBev .
Some people may have doubts. my country's beer industry used to be prosperous. Although competition is fierce, it has always been a relatively healthy development in the competition between large and small and medium-sized breweries. So why is this situation gradually being broken by foreign investment?
It is undeniable that in China's local beer industry, there are many breweries that have emerged, and there are also some well-known beer brands that have been promoted across the country. But in terms of the overall environment, many breweries are small-scale operations and do not have strong capital to support them. Therefore, if these small and medium-sized breweries encounter difficulties due to capital or business development, they will create opportunities for foreign-funded enterprises.
Conclusion:
Generally speaking, the entry of foreign-funded enterprises has made the competition in China's beer industry more intense, and foreign capital's control of domestic brands also gives these brands a more sufficient advantage in the price war. In this case, domestic brands grown in China will face more difficulties in their development space and operations. If this situation is not actually improved, it may be difficult for Chinese people to drink their own brand of beer.
Today’s topic: Is the beer you drink “pseudo-domestic”? Why did national brands in the past become the target of foreign capital?
