2022-06-14 13:31· Maotai Liquor Ying Meier Maotai 1935 brewing process introduction: It is understood that Renzhan 1935 liquor belongs to Maotai-flavor liquor , and the base is located in Maotai Town . Therefore, Renzhan 1935 wine is brewed according to the 12987 process of traditional Maotai-flavor wine.
rounds: colorless and transparent, no suspended solids: sauce aroma, slightly raw grain flavor, astringent taste, slightly sour, slightly bitter aftertaste; alcohol content ≥57.0% (voI). Reference aroma: carambola , apple, celery flavor, banana, lemon
Second round: colorless and transparent, no suspended matter; sauce aroma, sweet taste, clean aftertaste, slightly sour taste: alcohol content ≥54.5% ( v01). Reference aroma: cucumber fragrance, grass fragrance , steamed rice taste.
Three rounds: colorless and transparent, no suspended matter; outstanding sauce flavor, mellow and clean tail; alcohol content ≥53.5% (voI). Reference aroma: ripe pear, honey, rose flower .
four rounds: colorless and transparent, no suspended matter; outstanding sauce flavor, mellow, long aftertaste: alcohol content ≥52.5% (v01). Reference aroma: chocolate, malted rice, ripe banana.
Five rounds: colorless (slightly yellow), transparent, no suspended solids; prominent sauce aroma, long aftertaste, and slightly burnt aroma; alcohol content ≥52.5% (v01). Reference aroma: toasty bread, bitter coffee, and the fragrance of bran.
Six rounds: Colorless (slightly yellow), transparent, no suspended matter; obvious sauce aroma, long aftertaste, and slightly burnt taste; alcohol content ≥52.0% (v01). Reference scent: pine cones, baked biscuits.
Seven rounds: Colorless (slightly yellow), transparent, no suspended matter: obvious sauce flavor, long aftertaste, burnt smell: alcohol content ≥52.0% (voI). Reference aroma: baked biscuit aroma, fried chestnut aroma, almond flavor
On May 19, the day i Moutai officially opened, Ding Xiongjun, chairman of Kweichow Moutai , announced the official launch of 5 online shopping products, becoming Kweichow Moutai’s currently hot e-commerce company. Add another piece of "firewood" to the platform.
Among the newly launched products, in addition to the 100ml 53-degree Feitian Moutai wine previously reported by this newspaper, there are also 4 other products including 43-degree Feitian Moutai. Although the 53-degree Feitian Moutai in 500ml format, which is in short supply on the market, is missing, the launch of the above-mentioned products on iMoutai has opened up new expectations for "Maotai fans". In addition, another level of significance is that Ding Xiongjun is gradually advancing the channel reform and increasing the number of wine series for Kweichow Moutai.
In January this year, Kweichow Moutai launched a series of wines, Moutai 1935, which is regarded as a strategic single product with a price tag of 1,000 yuan. Later, it was put online during the trial operation of i Moutai , and market cultivation was carried out through the e-commerce platform of iMoutai. A reporter from " China Times " found through interviews that the market for Moutai 1935, with a recommended retail price of 1,188 yuan/bottle, is quite tight. The price around the Spring Festival is around 1,800 yuan/bottle. After the launch of i Maotai after the year, the market price has stabilized Around 1,500 yuan/bottle.
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