With the continued impact of the COVID-19 epidemic and the changes in new consumption patterns, consumer demand for home catering, especially prepared dishes, has experienced explosive growth. On June 29, a reporter from China Business Daily learned from the China Hotel Association that my country’s prepared vegetable market is conservatively estimated to be about 220 billion, with a compound growth rate of 20%, of which B-end market channels account for nearly 80%.
Semi-finished dishes , instant dishes, cooking packages, etc. have become the highlights of the development of the catering industry in recent years
The market has grown rapidly
Under the normalization of epidemic prevention and control, the catering industry has shown new development characteristics, including semi-finished dishes, instant dishes, and cooking Prepared dishes, including meals, are growing rapidly.
Prepared dishes are dishes that are made from agricultural, livestock, poultry, and aquatic products as raw materials, supplemented with various auxiliary materials, and completed through pre-processing (such as cutting, stirring, pickling, shaping, and seasoning). We use modern standards to centralize production through central kitchen , and then use rapid freezing technology or vacuum technology to preserve the freshness and taste of the dishes in a timely manner.
New models of catering consumption such as prepared dishes are an important measure for the catering industry to improve efficiency and expand scale. They are an important way for the industrialized and standardized development of the catering industry and an important means for enterprises to become bigger and stronger.
Data from the Ministry of Commerce show that in the "2022 National Online New Year Product Festival ", sales of prepared dishes increased by 45.9% year-on-year. JD Supermarket data shows that the transaction value of prepared dishes during May Day this year increased by more than 250% year-on-year. Prepared dishes with the advantages of convenience, speed, and rich variety have also gained a huge user market.
Data from the China Cuisine Association shows that during the May Day period, the transaction volume of prepared dishes in Beijing increased by more than 270% year-on-year. Dishes such as pickled fish, pepper pork belly chicken, low-temperature luncheon meat, Dongpo elbows, and beef bones were very popular. Consumers love; Lao Jinan Siheyuan developed semi-finished dishes such as Lao Tan Pickled Fish with Pickled Fish and Boiled Beef with the help of the central kitchen, with sales of nearly 5,000 servings per day.
Another third-party organization predicts that the growth rate of the prepared vegetable industry will be around 20% to 30% from 2022 to 2026. In the next 3-5 years, my country's prepared vegetable industry is expected to become the next trillion-yuan market.
is favored by capital
Since 2021, prepared dishes have become the top trend in the market, and many investment institutions have "spurred the wind" and rushed to the market. The epidemic has accelerated the cultivation of the prepared vegetable market, and also promoted consumers' acceptance of prepared dishes and the cultivation of consumption habits.
Enterprise Chacha data shows that there are 66,000 companies related to prepared dishes in my country. In the past 10 years, 2020 has been the year with the largest number of new prepared food-related companies. In 2020, there were 12,800 new companies related to prepared dishes, a year-on-year increase of 0.45%. There will be 4,200 new ones in 2021, a year-on-year decrease of 67.34%.
From the perspective of regional distribution, Shandong ranks first with 8,025 companies related to prepared dishes. Henan and Jiangsu have 6,171 and 5,567 companies related to prepared vegetables respectively, ranking among the top three. In terms of city distribution, Shenzhen ranks first with 2,015 companies related to prepared vegetables. Changchun and Weifang have 1,833 and 1,450 companies related to prepared dishes respectively, ranking the top three.
In addition to the increasing number of market entities participating, a large amount of capital has also poured into the prepared food industry. According to data from Qichacha, a total of 72 investment and financing events have occurred in the prepared food track since 2013. Among them, 2020 to 2021 is the peak period of financing. In 2020, there were a total of 12 financing events in the prepared food track, and there are a total of 12 financing events in the prepared food track in 2021. .
reporters found that from 2021 to 2022, there were more than 20 financing incidents in my country’s prepared vegetable market, with the financing amount reaching tens of billions, including Zhenwei Xiaomeiyuan, Houye Catering, Xiaoniu Casey, Maizi Ma, etc. Brands get financing. In addition, Wei Zhixiang , a company specializing in prepared dishes, has been listed on A shares, becoming the "first prepared dish stock". In April this year, "Lianyu Workshop", a pre-made dish brand owned by Shanghai Lianyu Network Technology Co., Ltd., announced the completion of an angel round of financing worth 10 million yuan.
Industry standards need to be improved
Although the prepared dish track is very lively, the industry also lacks unified standards and the products are mixed.In this market with a large space for imagination, prepared dishes need to balance "efficiency" and "taste", and more importantly, "convenience" and "health." Quality and safety have become the core for prepared dishes to continue to win the trust of consumers.
iiMedia Consulting 's "Research Report on Development Trends of China's Prepared Food Industry in 2022" released this year pointed out that the development of the domestic prepared food industry mainly faces three major challenges. One is the degree of market coverage. Prepared food companies have obvious regional labels. It is difficult to cover the national market; the second is the preservation of dishes, pre-made dishes need to maintain the freshness of the dishes, and the requirements for cold chain transportation are extremely high; the third is taste restoration, the taste of Chinese food is closely related to the cooking process, and the factory produces each cooking package of the product well , and then it is processed by the customer. When it comes to the cooking process, it is difficult to ensure the taste.
The establishment of sauerkraut and pork ribs pre-made vegetable cooking package
standards launched by a certain brand is a key factor in standardizing the development of the industry. On June 28, China Restaurant Association released two group standards: "Quality Grading and Evaluation of Prepared Dishes" and "Technical Specifications for Production Quality Management of Prepared Dishes". It is understood that the "Quality Grading and Evaluation of Prepared Dishes" is applicable to the quality grading and evaluation of prepared dishes, filling the gap in the quality grading and evaluation standards of prepared dishes. It also puts forward a series of requirements for raw materials, packaging materials, measurement, etc. of prepared dishes. The "Technical Specifications for Quality Management of Prepared Vegetable Production" applies to enterprises engaged in the production of prepared vegetables.
In early June this year, the China Cuisine Association also released four group standards including "Prepared Dishes". The group standard for "Prepared Dishes" was jointly formulated by the China Cuisine Association, United Nations Fisheries and other institutions, as well as representatives from leading catering companies. When the standard was formulated, multiple national standards and specifications were cited and referred to, and stipulated the definition of prepared dishes, raw and auxiliary material requirements, product standard requirements, production process hygiene requirements, inspection rules, labels, packaging and storage requirements in catering consumption scenarios, etc. , which divides prepared dishes into three categories: ready-to-eat/instant-heat prepared dishes, ready-to-cook prepared dishes and premade clean dishes, which has played a positive role in standardizing the development of the prepared vegetable industry and improving the quality and food safety level of prepared dishes.
"Under the background of normalized epidemic prevention and control, prepared dishes including semi-finished dishes, instant dishes, and cooking packages have become the highlight of the development of the catering industry in recent years." Yang Liu, president of the China Cuisine Association, said that the consumption of prepared dishes and other catering The emergence of new models is not only supported by modern science and technology, but also the result of consumer demand. It is a "two-way rush" between supply and demand in the catering market. It has a certain degree of objectivity and inevitability, and has great development prospects.
"Under the influence of lazy economy and stay-at-home culture, coupled with the increasing number of cooking novices and singles, it has provided prerequisites for the development of prepared dishes for c-end consumers. In the period of home isolation and suspension of dining halls, Under the current situation of food and other epidemic prevention, the consumption of prepared vegetables has released more potential," Zhang Yuang, head of commercial operations of What is Worth Buying, told reporters, "For consumers, the most concerning issues are the safety, nutrition and price of prepared vegetables. Whether organic unity can be achieved requires the support of brand innovation and research and development. It is expected that each prepared dish brand will develop a series of detailed and controllable single product standards to make the entire process traceable, so that consumers can buy with more confidence." (Editor Li Chuang)
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