Introduction:
Recently, Hengxing Group has been shining brightly in the prepared dishes industry: on the one hand, as a member of the China Restaurant Association’s Prepared Dishes Professional Committee, it participated in the formulation of two group standards for the prepared dishes industry ; On the other hand, it won first place in the first Guangdong Prepared Dishes R&D Competition, which demonstrated Hengxing Group’s strength in the prepared vegetable industry to both inside and outside the industry.
In the past two years, prepared dishes can be said to be a dark horse in the food market. Not only are they rich in variety and taste, consumption continues to rise, and many upstream and downstream companies have also entered the market. How to develop the prepared food industry well and quickly has become a hot topic.
html On June 28, the 22nd China (Hangzhou) Food Festival, the 24th West Lake International Expo, the 4th China (Hangzhou) International Food Expo, and the China International Prepared Dishes Brand Conference Hangzhou Summit were held in Hangzhou. In conjunction with Zhejiang Province's "Friendly Zhejiang Family Banquet" series of activities to promote consumption of prepared dishes, Hengxing Group participated in the formulation of the "Quality Grading and Evaluation of Prepared Dishes" (T/CHA 023-2022), "Production Quality of Prepared Dishes" The two group standards "Management Technical Specifications" (T/CHA 024-2022) were officially released, providing standard guidance for the quality grading and production quality management of prepared dishes, and promoting the truly orderly and healthy development of the prepared dish track.
For a long time, Hengxing Group has actively responded to the government’s call, played a leading role, and participated in the Guangdong Province prepared vegetable project. So far, we have reaped many fruits.
At the meeting, the Prepared Dishes Professional Committee of the China Restaurant Association was formally established. It is understood that more than 200 companies have joined the China Restaurant Association First Prepared Dishes Special Committee, covering 22 provinces. The total annual revenue in 2021 will exceed 100 billion, and there will be more than 30 companies with annual revenue of more than 1 billion. As the leading food company in Guangdong Province, Hengxing Group has become one of them, , contributing to the development of the prepared vegetable industry in Guangdong Province.
At the same time, , as the vice-chairman unit of the China Restaurant Association’s Prepared Dishes Professional Committee, Hengxing Group also participated in the "Prepared Dishes Quality Grading and Evaluation" (T/CHA 023-2022), "Prepared Dishes Production Quality" The formulation of two group standards "Technical Management Specifications" (T/CHA 024-2022) has promoted the truly orderly and healthy development of the prepared dish track.
According to reports, the "Quality Grading and Evaluation of Prepared Dishes" is applicable to the quality grading and evaluation of prepared dishes, filling the gap in the quality grading and evaluation standards of prepared dishes, and puts forward a series of requirements for raw materials, packaging materials, measurement, etc. of prepared dishes. The "Technical Specifications for Quality Management of Prepared Vegetable Production" applies to enterprises engaged in the production of prepared vegetables.
Nashi believes that with the release of the two group standards, for the prepared food industry, the power of leading enterprises can promote the high-quality development of the industry and realize the standardized development of the prepared food industry, thus promoting the quality upgrade of the prepared food industry. The shift from prepared dishes to C-side consumption has a huge role in promoting it.
The day before the two group standards were released, Hengxing Group also used its strength to win the award in the prepared vegetable industry.
html On June 27, the first Guangdong Premade Dishes R&D Competition with the theme of "Prefabricated Leading Guangdong's Taste" was successfully held in Zhaoqing . This competition was organized by Zhaoqing Gaoyao District People's Government and Guangdong Provincial Prefabricated Dishes Jointly sponsored by the Vegetable Industry Joint Research Institute, it aims to tap more prepared vegetable research and development talents and promote the high-quality development of the prepared vegetable industry in Guangdong Province.
It is understood that the judging panel of this competition is composed of agricultural experts from the Guangdong Provincial Department of Agriculture, expert alliances from the China Prepared Vegetable Industry Alliance (Gaoyao) Research Institute, and university scholars. The competition will be carried out in six dimensions: processing technology, creative marketing, market procurement competitiveness, appearance and taste, and dish convenience. The final score of the entries will be determined through online voting and on-site scoring. In the
competition, Hengxing Group’s participating products ranked first in 6 categories for their strong efforts in rural revitalization and cooperation with farmers, sophisticated processing technology, good creative concepts, strong market procurement competitiveness, good appearance and taste, and excellent convenience of dishes. , finally won the first place in the competition with a huge advantage of 151.83 points, and deserved it!
According to Li Qiuguang, deputy general manager of Zhaoqing Hengxing Aquatic Products Company, Hengxing Group’s entries are the popular pickled fish in golden soup and nutritious and delicious fruit and vegetable shrimp cakes.
"Golden soup pickled fish uses fresh and fierce black fish . The whole process is oxygenated and live fish is transported, and it reaches the factory directly within 2 hours. The cleaning, fishy, dirty, slicing and pickling process are completed within 2.5 hours, and it is paired with authentic ancient Pharaoh The cooking process of "tan sauerkraut" requires no pickling or processing. The soup is golden and thick, and the fish fillets are smooth, white and tender. It is fragrant and chewy with few thorns. It is very popular among kitchen novices, said Deputy General Manager Li Qiuguang. With the advantages of fresh ingredients and convenient operation, Golden Soup Pickled Fish has a daily sales of 100,000 copies..
Hengxing Group's entry - Pickled Fish in Golden Soup
Fruit and vegetable shrimp cake is a new pre-made dish jointly developed by the Catering Association, the Hotel Association, Cantonese chefs and Hengxing Group. Its main raw material is Wanmu shrimp from the southern coast of Hengxing The pond's vannamei is traceable in health, safety and is a certified anti-antibiotic product. Fruit and vegetable shrimp cakes are fresh and sweet, high in protein and low in fat. It meets the standards of modern people's healthy diet. The two simple dishes were highly recognized by the judges and experts.
Hengxing Group's entry - fruit and vegetable shrimp cakes
It is understood that Guangdong Hengxing Group Co., Ltd. was founded in 1998. It is a company mainly engaged in breeding, aquatic products and food, smart fisheries, real estate development, and participation in finance and port businesses. A large private enterprise with more than 40 subsidiaries. Today, Hengxing Group takes its new positioning as a "food enterprise" and has successfully transformed into a supplier and service provider of chain catering and ingredient trading platforms, providing consumers with high-quality, safe, nutritious and delicious food.
On the eve of the explosion of the prepared dishes category, Hengxing Group is leading the 100-billion-dollar prepared dish market with its complete industrial chain foundation. For example, in response to different consumer needs, Hengxing Group can develop more than 200 ready-to-prepare, ready-to-cook, ready-to-heat, and ready-to-eat dishes for catering, distribution markets, supermarkets, and families.
Hengxing Group will also continue to delve into the food field, increase food research and development efforts, give full play to the advantages of the entire aquatic food industry chain, accelerate the construction of four prepared vegetable industrial parks in Zhaoqing, Nansha, Suixi, and Hainan, and strengthen cooperation with China Catering associations, culinary associations, and hotel associations carry out research on core and key technologies. From participating in the formulation of two group standards for in the prepared vegetable industry to winning first place in the R&D competition, Hengxing Group will firmly grasp the pulse of the industry development era and work hand in hand with friends from all walks of life to jointly establish technical standards for aquatic prepared dishes and build prefabricated dishes. The vegetable inspection safety system promotes the development of the entire industry chain of prepared vegetables.
Nashi believes that the current prepared food industry is in the early stages of development and cannot be separated from the leading role of leading companies such as Hengxing Group.If the prepared food industry is compared to a "barrel", the leading companies as the "long board" must not only focus on their own development, but also help small and medium-sized enterprises with weak innovation activity and transformation and upgrading capabilities to make up for their shortcomings. In this way, the "water storage" capacity of the industry can be enhanced, the market will be expanded together, and the consumption of prepared dishes will be transferred from the B side to the C side, and even go to the world stage.
