Have you noticed that ice cream and ice cream are getting more and more expensive this year? Haagen-Dazs is 40 yuan per box, Maotai ice cream is close to 1,000 yuan, Zhong Xuegao is 140 yuan a piece, are you hinting at something?
Someone said, this ice cream is so expensive, can it still be sold? This worry is a bit unnecessary. In the past two years, the size of the ice cream market has increased instead of decreasing.
From the data point of view, the market size reached 147 billion yuan in 2020 and 160 billion yuan in 2021. No country in the world can catch up with China. Since the ice cream market is so big, why don't these ice cream companies take advantage of the opportunity to engage in low-price strategies and stabilize the market? Instead, it should be sold more and more expensive, and the threshold should be raised?
my country’s total ice cream consumption ranks first in the world, but per capita consumption is not high. Judging from the published data, our current per capita consumption of ice cream throughout the year is only about 3kg. Compare this to some high-frequency consumption items in life. For example, our annual per capita consumption of rice is 110 kilograms. So it is obvious that ice cream is a low-frequency consumer product in our country.
What should we do if we want to make money from low-frequency consumer products like ice cream? The simplest and most direct way is to increase the price of a single product, so the ice cream we eat becomes more expensive.
The money earned from selling one popsicle now may have been earned by selling ten popsicles in the past, but consumers are not stupid either. If you just raise the price, consumers will definitely not pay the bill. So the ice cream started to upgrade, innovate and promote again. One moment, there is a zero-sugar ice cream, and the next moment there is a joint-branded ice cream with the entire Forbidden City.
To put it bluntly, they are trying their best to make you feel that these dozens of ice creams are worth the price. Then let us consumers pay obediently.
When merchants choose the ice cream they want to sell, they will also try to choose those with high profits. The profit of a small pudding may be only one or two cents, while the profit of a stick of Internet celebrity ice cream can even reach three or four yuan. So we see that there are fewer and fewer cheap ice creams in supermarkets and convenience stores, while more and more expensive ice creams are on display.
I wonder if we can still eat popsicles worth one or two yuan in a year or two?
