Six hundred years of Cai Guo, three thousand years of Cai Jiu! Learn about Cai Hongfang through the communication of Jianfeng culture in Zhumadian

[Tianzhong Business News] (Reporter Zhu Jianfeng, correspondent Zhu Qing and Zhang Meiling) Hand in hand with hospitality, let's drink to the brim. On April 12, Zhu Jianfeng, the general manager of Zhumadian Jianfeng Culture Communication Co., Ltd., and his party came to Caihongfang Liquor Industry to collect folk songs. They visited Caihongfang Cultural Industry Park, finished product warehouse, 10,000-ton underground wine storage, wine storage pavilion, and traditional brewing workshop. , product display and sales center, etc., to have a comprehensive understanding of the development history, production and operation, scientific and technological research and development, process flow, source of raw materials, and marketing of Caihongfang Liquor Industry.

pure grain solid-state fermentation , hand-brewed by masters. Gao Jingyan, the master of Caihongfang liquor aroma fermentation technology, is the executive deputy secretary-general of the China Liquor Professional Association. He uses two steaming techniques of "steamed grain and steamed wine" to ensure the purity of the wine. Caihongfang Liquor Industry integrates the ecological concept into all links of pre-production, production and post-production, and establishes an industrial ecological chain of "producers, consumers, and restorers" in the system, so as to realize the coordination between economic development and environmental resources, and the integration of enterprises and society. Sustainable and harmonious development. As an old wine company with a history of more than 70 years, Caihongfang Liquor has many warm and beautiful memories of the times in the hearts of the people in central Henan and Southern Henan. The storage of good wine is naturally particular. Cai Hongfang chooses the method of "storage in pottery vats together". Due to the material itself, pottery jars have good air permeability, and they are stored in an environment with relatively constant temperature and humidity, which is conducive to the volatilization of volatile substances such as hydrogen sulfide and hydrogen sulfide in new wine, so that the beneficial aroma components in the wine are preserved.During the storage of liquor, a series of oxidation-reduction, esterification and hydrolysis reactions are carried out among trace components such as acids, esters, aldehydes and ketones, until a new balance is established and new acids and esters are generated, thereby adding The aroma of the wine makes the wine taste soft and mellow. And pottery altar storage is more conducive to the formation of this kind of reaction.

High-quality raw grain is an important guarantee for brewing high-quality liquor. Caihongfang Liquor Industry is committed to building a whole industrial chain of liquor ecology from the four value links of planting base, liquor brewing, liquor sales, and Caijiu cultural system. In 2020, Caihongfang Liquor Industry built and expanded Caihongfang special grain planting base for winemaking on the north and south sides of Renmin West Road, Xincai County, and Limiao Village Committee. The area of ​​the base increased from the previous 3,000 mu to 6,000 mu. The special grain planting base for Caihongfang winemaking guarantees the product quality of Caihongfang liquor on the basis of raw grain, and provides strong raw grain production capacity support for raw wine production capacity, wine revenue, and wine profit.

It is reported that Caihongfang Liquor Industry was developed from the "Caizhou Distillery" which was transformed from the Ming Dynasty and has continued to the present. The backbone enterprise of Yujiu, which won the Gold Award of the Spirits Grand Prix and the Grand Gold Award of the ISGC International Spirits (China) Grand Prix. The company is famous in the industry for its two advantages of "ecological wine making" and "pottery tank storage". Caihongfang Liquor Industry is a key leading enterprise in agricultural industrialization in Henan Province. It was selected into the sixth batch of "Henan Time-honored Brands" in 2019. Caihongfang Ecological Culture The park is a national AAA tourist attraction. Let us wait and see the strong rise of Caihongfang Liquor Industry.