Most of the younger generation don’t know who Wang Fengyou is.
However, if you talk about Ant Power,
coupled with Zhao Benshan's slogan "Whoever uses it will know it",
will bring back old memories for many people.
Before 2009, the media reported on Wang Fengyou that
was either a person who "lets his dreams fly" or a "ant who can transform into an elephant."
After 2009, the so-called "ant king" who shook the elephant suddenly became a prisoner.
As for the many people who followed behind him and dreamed of getting rich, some were happy and some were worried.
Looking back now, you will find that whether it is Wang Fengyou’s scam or gambling,
’s profit is nothing more than the profit from poor information, but the snowball will get bigger and bigger in the end, and the desire is hard to fill.
With the sudden rupture of the capital chain, Wang Fengyou's ant empire fell apart overnight.
Has he ever regretted it? Probably not.
Wang Fengyou was born in Fushun, Liaoning Province.
He has always been brave and timid since he was a child.
I recall that after the Tianxi Group was established,
the media’s praise of Wang Fengyou was no different from the praise of other successful people.
First of all, it is to create a past of "I am a commoner in Huaiyou".
In 1962, Wang Fengyou was born in Qingyuan County , Fushun .
Born in a rural area, Wang Fengyou’s family is indeed poor.
Wang Fengyou is the third child in the family.
Many years later, he has become a successful man.
During his childhood, he was known as "hard-working, progressive in studies, reserved and humble, and forthright and open-minded in dealing with things".
But anyone who knows the details of Wang Fengyou knows that
his family was poor. When he was in elementary school and junior high school, he had no chance to sit in the classroom and teach quietly.
Most of the time, Wang Fengyou often skipped classes and went to the mountains to chop firewood.
After entering junior high school, grinding tofu became Wang Fengyou’s daily homework.
Therefore, although he graduated from junior high school, he actually learned basically nothing in school.
After entering the society early, Wang Fengyou opened a tofu workshop and made a living selling tofu all day long.
During this period, rural areas began to provide households with output.
In addition to selling tofu, Wang Fengyou also grows potatoes and rice.
If he were a person who was content with the status quo,
based on Wang Fengyou’s hard work at home, he could at least become a top householder in the village.
In the early 1980s, Wang Fengyou first targeted the "prop wood" business.
Fushun was the coal capital . There were countless large and small coal mines at that time.
At that time, the support beam structure used in mines was still mainly made of wood.
Wang Fengyou observed for a period of time and felt that this was a business avenue.
He raised part of the funds and hoped to make a profit through artificial forestation and then selling the wood.
Unfortunately, the Northeast is freezing and the trees have a long growth cycle.
I waited until the tree was planted and then counted the time and found that I couldn’t even get back the principal.
In this way, Wang Fengyou’s first business venture ended miserably.
But after this setback, he was no longer willing to go back and continue making tofu.
htmlAt the age of 126, Wang Fengyou left his hometown.
He first planted hawthorn trees in Gai County and then opened an ice cream factory in Yingkou .
Although many entrepreneurial ventures ended in failure,
but to be fair, this rural person with little knowledge does have a lot of hard work.
Until around the age of 30, Wang Fengyou still didn't make a name for himself.After
later became successful, Wang Fengyou said that during those days, he was doing slaughtering business in Dalian .
But in fact, he is just a pork vendor in the Dalian wet market.
What is the difference between selling tofu at home on a day like this?
Even Wang Fengyou didn’t like himself at that time.
So at the age of 32, there are also rumors that it was 33 years old,
Wang Fengyou left the Northeast, where he was born and raised, and went south to Guangzhou.
This journey means transformation.
After arriving in Guangzhou, Wang Fengyou started a taxi business.
He manages 15 taxis and is now a taxi owner.
However, the stall is small, and as the owner, Wang Fengyou, he also personally drives the stall every day.
At that time, I often drove out until midnight.
Although it is very hard, compared to selling tofu and meat, the car dealership business makes money very quickly.
Wang Fengyou, who is in his thirties, earned his first pot of gold in this way.
If Wang Fengyou continues to work hard in the taxi industry,
maybe able to become the CEO of an online ride-hailing company later.
However, Wang Fengyou didn’t think so at that time.
In the mid-1990s, after several years of hard work,
Wang Fengyou felt that his car dealership had encountered a bottleneck in its growth.
At this time, he had money and knowledge.
When he was about to turn 40, Wang Fengyou suddenly realized that
here in Guangdong, there were a lot of businesses and a wealth of information.
My hometown in Northeast China is still very isolated.
If you take these things back, wouldn't they be money?
At that time, Wang Fengyou felt that he had found a shortcut to get rich without any capital.
If you sell Guangdong's wealth-making experience to the Northeast, you will get considerable wealth.
Just like that, at the age of 37, Wang Fengyou struggled again.
He sold the taxi company and returned to Northeast China to start a business.
In Changbai Township, Shenyang, Wang Fengyou established a company called Dingxin Technology.
mainly provides technical project services.
sounds high-end, but in fact it is selling some bad street business experience in the south to the surrounding villagers, and the company collects fees from it.
To put it bluntly, there was no Internet at that time, and the circulation of commercial information was not developed.
What Wang Fengyou earned was an information gap.
But after operating it for a period of time, Wang Fengyou realized that he seemed to have made the wrong calculation again.
It turns out that the company not only provides some information,
related technical services must also be followed up in most cases.
As a result, the investment cost will be high.
Furthermore, at that time, rural people's ideas were still very conservative, and
the company's business development was very slow.
It was under this circumstance that Wang Fengyou thought of a change again.
At that time, it was the late 1990s, and health products like three strains oral liquid were extremely popular.
In Shenyang, a health product using silkworm moth as raw materials is also very effective.
Wang Fengyou thought that if he relied on health care products as an industry, he might be able to grow the company.
So, he set his sights on the ants.
When he was running a car dealership in Guangzhou, Wang Fengyou met a businessman from Hong Kong.
Then he found this businessman and established a joint venture in Changgang Yibao Liquor Industry.
A newly established company specializing in the production of ant wine .
At first, there was no connection between Ant Wine and the subsequent series of Ant Lishen products.
As for the subsequent transformation, there are many related rumors.
A common saying is that Wang Fengyou later met an old Chinese medicine doctor.
The old Chinese medicine doctor gave him some prescriptions to strengthen his body.
On this basis, a series of products such as Yilishen capsules were later developed.
In the end, Ant Lishen products and the earliest Changgang Ant Wine are completely different things.
Of course, Wang Fengyou has a negative attitude towards the old Chinese medicine doctor's statement.
From beginning to end, he said that the product was developed by his company.
Especially after making money later, reports in various media made the products of Yili Shen even more popular.
It stands to reason that even if you sell health care products and exaggerate their efficacy, it is nothing in itself.
After all, in the late 1990s, that was a normal routine for selling a series of health care products.
However, Wang Fengyou's company completely went astray in the subsequent operations.
When he first founded the Yilishen brand, both funds and raw materials were in short supply.
Wang Fengyou, who was quick-thinking, quickly found a different approach and found a different solution.
In order to solve the problem of ant raw material supply, Wang Fengyou adopted the "renting" and "agent raising" models.
The so-called "rental breeding" is also known as "entrusted breeding" after the case of Ant Lishen.
Its model is to contract breeding to individual entrepreneurs, and the company regularly recycles ants.
In the process, farmers pay a certain proportion of the company's principal in advance.
When the product is recycled and the principal is returned, farmers can also receive labor fees that are much higher than bank interest.
As for the so-called "agent raising", the farmers pay for it, but the ants are fed by the company itself. After
expires, the farmer's principal is returned, and a part of the cost is also allocated to the farmer.
It can be seen that no matter which model is used,
farmers are deeply bound to Wang Fengyou's company,
and a big prerequisite is that farmers first hand over the principal to Wang Fengyou's company.
In this way, Wang Fengyou will have sufficient funds in his hands.
The reason why many individuals are willing to join is because of the high returns promised by Wang Fengyou.
Even if it is a "surrogate care" model that only pays for money, the final income will be higher than the bank's interest.
As for Wang Fengyou himself, he also discovered the secret of this-quick financing.
It is now impossible to verify how much money Wang Fengyou received after this mode was turned on.
However, you can get a glimpse of it from the rapid expansion of his corporate territory.
From the launch of the Yilishen product to the subsequent investigation and prosecution,
the number of companies under Wang Fengyou's name expanded from one to seven. In addition to its own health product sales,
is also involved in forestry, cultural advertising, real estate and other industries.
Later, Wang Fengyou changed the name of Dingxin Technology to Tianxi Group.
It can be seen from the company's continuous expansion that
Wang Fengyou used this model to absorb a huge amount of private funds. After the launch of
product, Wang Fengyou was also very good at marketing.
In his early years, he cooperated with Ma Junren, and later, Wang Fengyou found Zhao Benshan.
Zhao Benshan's status as a comedian and his influence at that time were unprecedented.
After seeing the overwhelming advertisements,
many people paid money to join Wang Fengyou's breeding model.
At this point, Wang Fengyou’s management can be said to be completely off track.
After all, no matter how much money is absorbed, this is not the final profit.
The most fundamental thing is to look at the sales volume of the company's products.
If the sales volume is good and there is a steady stream of profits, then this system can barely support it.The sales volume of
is not good, and it is only a matter of time before the capital chain is broken.
More importantly, the model promised by Wang Fengyou is based on high returns.
Regardless of whether it is the sales of health care products or profits from other industries, these are all limited.
This means that when a large amount of principal continues to pour in with the purpose of profit, the capital chain will still be broken.
So in essence, this is drinking poison to quench thirst and killing the goose that lays the eggs.
When Wang Fengyou turns on this mode, it means there is no way out.
And the next direction of things is indeed the same.
Also in 2004, the U.S. Food and Drug Administration issued a warning to the market,
recommending consumers not to take Yilishen products produced by Tianxi Group.
Because this product may cause severe hypotension and also affect the heart.
As a result, Yilishen’s related products have received a huge impact on the market.
However, after a period of time, the product did not fall immediately.
Outsiders speculate that this is due to the huge network of personal connections and interests that Wang Fengyou had previously weaved and built.
Ironically, at the end of 2007, Yanli Shen fell.
This year, Wang Fengyou was also named one of the top ten entrepreneurial leaders in China. The fundamental reason why
can continue to expand its business territory despite doubts is that everyone involved in this model does not think that they will become the last unlucky takeover.
The breeding cycle set by Wang Fengyou is about 14 months. After
expires, farmers can get the principal and 30% of the income.
Therefore, both Wang Fengyou and the majority of farmers are gambling in the end.
Wang Fengyou is betting that the capital chain will not be broken and he will have time to expand the company, thereby gaining more time.
And the majority of farmers are betting that there will be no problems with Antli Shen during their investment.
However, this capital chain itself is not sustainable, how can it be sustainable?
Starting from August 2007, the company's income and expenses have reversed.
October 11 of that year was originally the repayment day promised by the company to the farmers.
But on this day, the money did not arrive.
Another month and a half later, Tianxi Group officially entered bankruptcy proceedings.
In December 2007, Wang Fengyou was formally detained.
The case was officially heard in court after it lasted for more than a year.
It is worth mentioning that during that period,
Wang Zhendong, the party involved in another illegal fund-raising fraud case in Yingkou, Liaoning, using ants as bait,
, was executed on May 26, 2009.
The main crime involved in the case Wang Fengyou was involved in was contract fraud.
At that time, it was widely speculated that if the amount involved was huge, he might be sentenced to life. The final result of
is indeed the same.
At this point, Wang Fengyou and his ant empire collapsed.
In February 2014, Wang Fengyou, who was serving his sentence,
life imprisonment, had his sentence commuted to fixed-term imprisonment 19 years.
According to the information disclosed by Liaoning Provincial Higher People's Court, after
's sentence is reduced, Wang Fengyou's sentence will be executed until February 14, 2033.
If we count from the date of his arrest,
As of now, Wang Fengyou’s life behind bars has lasted 15 years.
At that time, the exact amount of funds Wang Fengyou absorbed was not disclosed in detail during the trial of the case at that time.
Probably no one else knows the detailed amount except Wang Fengyou himself.
Of course, everyone who did not have time to recover their principal when their funds broke,
knows how much money they lost.
Back in those days, the outside world praised Wang Fengyou as having the magic ability to transform an ant into an elephant.
But in fact, the model of financing and then demolishing the east wall to make up for the west wall,
is the remaining tricks played by more economically developed regions.
used poor information, Wang Fengyou was greedy and swallowed the elephant.
eventually killed himself, as well as other people who wanted to earn high returns,
.
text|Twenty-two
pictures come from the Internet, please contact us for infringement to delete
