On October 28, the press conference of the "Lingnan Cultural and Creative IP100 Plan" was held at the Jianshi Villa in Lingnan Tiandi, Foshan, and the collection of Lingnan Cultural and Creative IP Design was officially launched. Starting this year, Chancheng will collect IPs with Lingnan cultural elements from the world, encourage unlimited forms of creation, and build a Lingnan cultural and creative IP resource library and transformation platform to promote the creation of a cultural and creative industry cluster.
At present, Chancheng District is fully promoting the construction of the "six cities" and creating the "six best" Chancheng. Collecting Lingnan cultural and creative IPs and promoting the creative transformation of Lingnan culture are important contents in creating the "six best" Zen city. Chancheng proposed to strive to build a recognizable and infectious Lingnan Cantonese cultural IP cluster, empowering social development hard power with cultural soft power, and allowing Lingnan culture to be seen and touched by the world.
Chancheng’s “Lingnan Cultural and Creative IP100 Plan” was officially released. Photo provided by the organizer
Let Lingnan culture change "track"
collect IP without limit, and encourage creative transformation
"When traditional things are allowed to be different from tradition, creativity will be transformed and presented." On the scene, Yang Tao, deputy director of the Chancheng District Culture, Radio, Television, Tourism and Sports Bureau, introduced the "Lingnan Cultural and Creative IP100 Plan". He said that the event revolves around " Lingnan Culture can be any form of existence", and the purpose is to achieve the creative transformation and innovative development of Lingnan Cantonese culture.
According to reports, the "Lingnan Cultural and Creative IP100 Plan" focuses on the symbols and images of Lingnan, and collects 100 cultural and creative IP works from the world. Using solicitation as a link, integrates design, production, and sales links, aggregates channels, technology, and talent resources, and promotes the cultural and creative design industry chain and stimulates new momentum for industrial development. The
event plans to invite many heavyweight experts from international, domestic, industry, new style design, etc. to select the 100 most distinctive works to create the most dynamic Lingnan Cantonese cultural IP cluster, so that "Z Generation " can better inherit and carry forward Lingnan culture.
It is reported that the "Lingnan Cultural and Creative IP100 Plan" provides a variety of value-added services. In addition to the total amount of bonuses up to 150,000, winners can also conduct live roadshows to meet commercial needs. In addition, the entries will have the opportunity to enter the Lingnan Cultural and Creative IP Resource Library, which can provide cultural and creative products with docking services such as industrial incubation, integration and innovation, display and sales, market transformation, investment and financing, etc., to create more benefits and promote the creation of a cultural and creative industry cluster.
At present, the solicitation event is in full swing. The organizer calls on more designers to participate and contribute to Lingnan cultural and creative IP. He looks forward to more companies joining the event to achieve the integrated development of "cultural and creative + manufacturing".
6 cultural and creative projects signed on site
promotes the transformation and development of existing IP
Lingnan Tiandi Revitalization of historical districts, century-old pottery time-honored brand Yuanhuji derived the "Yuan Xiaodiao" IP, combining lion dance with national trends... In the Chancheng with a profound heritage in the ancient town, the creative transformation of Lingnan traditional culture is in full swing, and new IPs that integrate tradition and modernity are constantly emerging.
In order to further transform and develop existing IPs, six cultural and creative projects were signed on-site at the event on the same day, setting off the first shot for the "Lingnan Cultural and Creative IP100 Plan".
6 cultural and creative projects signed on site. Photo provided by the organizer
Chancheng District Culture, Radio, Television, Tourism and Sports Bureau reached a cooperation with the Chancheng District Branch of China Post Group Co., Ltd. and the Foshan Branch of China Post Savings Bank Co., Ltd. Chancheng will use the characteristic cultural and creative system of China Post and the largest logistics system in China Post China Post to guide cooperation and exchanges between outstanding designers and Lingnan cultural and creative industries, and promote the Lingnan regional cultural and creative industry to the whole country.
At the same time, Chancheng District Culture, Radio, Television, Tourism and Sports Bureau and Ruian Tiandi Real Estate Development Co., Ltd. cooperated to combine Lingnan cultural and creative IP with Ruian "Creator 100" plan to guide top new designers to participate in the development of Lingnan cultural resources and promote the inheritance of Lingnan cultural context in a way that young people like.
Chancheng District Museum and Taowan Maker (Foshan) Technology Co., Ltd. will work together to develop Liangyuan cultural IP, integrate traditional culture with jewelry design, and create a unique fashion item in Lingnan.The project also plans to utilize cross-border e-commerce sales resources. The project will achieve integrated production and sales, and promote Lingnan culture and products overseas.
Foshan Jinma Wentou Development Co., Ltd. signed a contract with Foshan Longshi Cultural and Creative World Technology Co., Ltd. The two will cooperate to establish a joint venture between Dragon and Lion Golden Horse Company, fully tap the cultural tourism resources of the Lingnan Cultural Context City, revitalize and develop fashionable Lingnan cultural and creative products, and tell the story of Lingnan culture in an international fashion.
Yuanhuji Culture Development Co., Ltd. reached a cooperation with Foshan "Youhuazhu" catering brand planning company . Both sides will use "culture + catering" to build current trendy cultural consumption scenarios and creative spaces, so that cultural and creative industries and food can be integrated and developed, attract more young people to experience the charm of cultural innovation, and let time-honored brands be reborn.
Lingnan Chaochuang Culture Communication Co., Ltd. and Foshan News Network Co., Ltd. signed a contract to build the Lingnan Yuanshi Industry Co-creation Center. The project will focus on digital content, cultural and creative intelligent manufacturing, industrial IP development and operation, build a meta-universe industrial service platform such as industrial meta-universe and brand meta-universe to build a cultural meta-universe content ecosystem.
Finish the innovation and
Create to create a recognizable and infectious Lingnan Cantonese context IP cluster
In recent years, Chancheng District has made every effort to promote the construction of the "six cities" and create the "six best" Zen city. In the construction of the Lingnan cultural context, it vigorously implements the "double innovation" project of Lingnan culture, and promotes the organic integration of Lingnan culture and creative design, digital technology and fashion elements.
Create a new IP around Kung Fu culture, and the "Foshan True Kung Fu" video was officially released at the event. Photo provided by the organizer
From Foshan Ancient Town to Meitaowan Cultural and Creative Industry Cluster, from the "New Chinese Comics" animation focusing on Lingnan cultural elements to the successful holding of cultural and creative product achievements exhibition and industry matching meeting, the "golden business card" of Chancheng's historical and cultural heritage is getting brighter and brighter, and the Lingnan cultural IP group is also accelerating its "expansion".
In 2021, the first cultural and creative product collection activity was held, focusing on small and micro enterprises, integrating resources from all parties, building a Lingnan cultural and creative IP resource library, incubating high-quality cultural and creative achievements, and promoting cross-border empowerment of creative IPs with a scale of more than 100 million yuan, achieving good results. Based on the previous event, this year, cultural and creative experts and enterprises will continue to be invited to participate in the "Lingnan Cultural and Creative IP100 Plan" to allow works to connect to the market and promote the transformation of excellent cultural and creative products into industrial results.
Wang Lifeng, member of the Standing Committee of Chancheng District Party Committee and Minister of the Propaganda Department, said that Chancheng will firmly grasp the key of "innovation" and strive to build a recognizable and infectious Lingnan Guangfu cultural context IP cluster, providing cultural and creative products with full-process services such as industrial incubation, integration and innovation, display and sales, market transformation, investment and financing, so that the inheritance of Lingnan cultural context and market consumption value can be organically integrated. He said that he hopes to open up a larger market space for the transformation and upgrading of trillion-dollar manufacturing industry through cultural industry marriage and cross-border interaction of cultural elements, and empower social development hard power with cultural soft power.
Chancheng strives to build a Lingnan Cantonese cultural context IP cluster, which is a new practice to help Foshan strive to be the leader in inheriting Lingnan Cantonese culture. Ying Rujun, deputy director of Foshan Municipal Bureau of Culture, Radio, Film, Tourism and Sports, said that he hopes that Chancheng will apply the best resources to all aspects of creation, production and promotion, and transform Lingnan culture and Lingnan symbols into distinctive characteristics and highlights in keeping up with integrity and innovation, so that Lingnan cultural and creative industries can be unique and unique in the market.
"This event has played a positive role in promoting the protection of traditional culture, helping the development of cultural and creative industries, and the construction of Foshan ancient towns." Du Zuoxiang, former member of the Party Leadership Group and deputy director of the Guangdong Provincial Department of Culture and Tourism, said that he hopes that Chancheng will start by protecting excellent traditional culture and promoting the high-quality development of cultural and creative industries, polish the cultural brand, and shape the urban image of the city of Lingnan's cultural context.
[Southern Daily reporter] Lu Haoneng
[Correspondent] Zen Xuan
[Author] Lu Haoneng
[Source] Southern Media Group Southern + Client
