Today I bring you a successful case of a teahouse. There is such an extraordinary teahouse in Shapingba District, Chongqing. The owner of the teahouse made a profit of 100 million yuan a year with his "membership card". Let's take a look at what's unusual about this teahouse?
This teahouse owner in Chongqing looks very delicate, and he is also a little brother from 2001. He comes from a wealthy family. His parents are still very famous in Shapingba . He has followed his father to meet the boss outside since he was a child. He has learned the ability to recognize people since he was a child. It is no exaggeration to say that you can tell what you do and how much your income is.
After drinking foreign ink for a few years abroad, he was particularly interested in our Chinese tea culture. It was also at this time that he was determined to build the most luxurious teahouse in China. Even when I first entered the teahouse, I was shocked. As soon as I entered the hall, I seemed to smell the smell of money, especially the tea sets inside, all of which were antique-grade collections, and each one was valuable. I was embarrassed to sit down at that time, for fear of making it bad.
It can be said that this boss born in 2001 is really rich at home. He probably spent nearly ten million yuan on tea sets alone. It is not as old-fashioned decoration style. The entire teahouse looks like a magnificent tea town capital. If you feel confident, please come to Chongqing to experience the embarrassment of being insulted by money. Thinking about it now, it’s acceptable to spend tens of millions of dollars on decoration, and it’s still acceptable to make 100 million a year.
It is not difficult to see that this luxurious teahouse was built to welcome rich people. Ordinary people probably don’t have the opportunity to drink tea and listen to music. After all, the boss will not make such a "rich" just to make an ordinary person a pot of dozens or hundreds of dollars in tea.
Therefore, the business model of this "strong" teahouse will definitely break the rules. It is definitely not as simple as selling tea. I guess it should be what the upper class often calls "making money".
Before this, I will first test you a question to see how much you have learned about human nature?
Do you think it is easy to make money from ordinary people in business, or is it easy to make money from rich people?
You may say that ordinary people are easy to make money because they have low perceptions and are easily deceived. This is the reason, but you have ignored the important point, which is how much money can these ordinary people have in their pockets?
If you are a salesperson, are you willing to spend the same time talking about business with a rich person, or are you willing to spend the same time talking about business with a hundred ordinary people, and you have said the same words a hundred times. The transaction amount in both cases
is the same. If it were you, how would you choose?
I believe that 99% of people will choose to serve this rich man with all their heart and meet his various requirements in order to achieve final cooperation.
When you understand this step, you can reach the threshold of a billion-level business. Well, let's continue to analyze this teahouse case.
Here, I sincerely suggest that everyone learn other people’s thinking well. There is a saying that goes, following tens of millions of big bosses, you can earn millions, and following tens of millions of big bosses, you can earn tens of millions of millions of big bosses, this sentence is not unreasonable.
Learn this case thoroughly and apply it to your own business. I am sure you make money faster than your peers.
[Hot value of 20,000 tea card free gift]
This teahouse owner found an advertising company to design a novel and generous tea drinking card. It is said that it cost more than 100,000 yuan to design a luxury card. If you think about it carefully, you can't lose the price when talking about big business, the teahouse decoration is luxurious, and the tea card is too low-end. After the
tea card was printed, Boss Liu gave the 20,000 yuan tea card for free, with the purpose of allowing those rich people to come to the store to enjoy high-end services and a tea drinking environment. This tea drinking card is not as restricted as the case I shared before. It is for ordinary people. If customers are rich, there is no need to care about the early cost.
But one thing to note is that when sending tea cards to the outside world, you still need to observe your expressions. If you give them to ordinary people, then this is a pure loss-making transaction that cannot be done.
In order to accurately place it on the rich, the teahouse owner specially inspected the living habits of the local rich and learned about some places they often go to. Later, he chose rich entertainment venues, such as luxury car clubs, five-star hotels, luxury goods stores, high-end restaurants, golf courses, , etc. After communicating with these physical store owners, he gave away these 20,000 yuan cards for free in their name.
Here someone will say that the 20,000 yuan tea drinking card that was given for free means that Boss Liu lost tens of millions before he started business. Is it worth spending tens of millions to gain a group of accurate rich people?
You have this idea, which proves that you are thinking and deserves praise. I tell you that your idea is wrong. When considering the customer acquisition line, Boss Liu did not spend money. Do you know the reason except for the tea drinking card you spent more than 100,000 yuan to create?
If these rich people don’t come to the teahouse to have tea, then for Boss Liu, he will not lose any losses, but if the rich people come to the store to spend, Boss Liu will not only not lose money but also make more money.
Have you ever thought about such a luxurious teahouse, in addition to the free services provided by tea cards, is the other services that rich people enjoy even huge profits? You should know that teahouses are not just selling tea, but the money above tea is the core of survival of many teahouses.
Almost ordinary teahouses make money by relying on internal entertainment facilities, such as chess and card rooms, massage services, meal services and even tea sets, etc. These are the core of making money in teahouses. How much money can you make by selling tea leaves? You are right.
These rich people will definitely be shocked by the decoration inside the teahouse. They conquer the rich people from the environment and charge various fees in the future. These rich people will not care at all. In the world of rich people, money is the lowest-level thing. What they need more is mental and physical pleasure. You can make them illuminate and satisfy their spirits, so that they can take hot springs after drinking tea, all for massage, making their bodies numb and their body and mind comfortable. As long as the price is not too excessive, they will not refuse to pay.
Therefore, almost all the rich people who came to Boss Liu's teahouse recharged more than 100,000 yuan to apply for a card to become members. It is humble to make 100 million yuan a year by relying solely on the resources of the rich. When we do business, we must learn to think in reverse and make attractive products for free. As long as customers can be attracted to the store, as long as the service is in place in the later stage, it is not your final say how to make money.
[High-quality social networking is worth investing in]
Do you know why rich people will only become richer?
Those who have watched " Xihong City Richest Man " should have seen this clip. Shen Teng asked Buffett for a meal, but the stocks were originally hit the limit, and the next day they made 100 million. Do you think about this metaphysical issue again?
In fact, this is not metaphysics, this is the agglomeration effect brought by the rich circle. Simply put, when many people are not optimistic about this stock, Buffett stands up, and you are likely to follow the big guys, and those rich people will also follow Mr. Buffett. This is Mr. Buffett's authority in the stock market. When you have this prestige in a certain industry, everything you do is right, and there must be a bunch of "fan girls" behind you.
Back to the teahouse case, Boss Liu, in addition to providing services in the teahouse to make money, buying antique tea sets, opening chess and card rooms, his main source of income is to create high-end social circles for these big guys, which is the direction of making big money.
For example, if you have a group of big bosses worth tens of millions, there are a hundred big bosses, if you are engaged in various hobbies in the group, such as blind dates, associations, etc., think about it, how much membership fees can they get when they participate in them? No matter which industry project you plan to do, with the support of these big bosses, if you make less money, the big bosses will all despise you, and the situation is too small.
At this time, Boss Liu is equivalent to building his teahouse into a resource integration platform. As long as you can create demand, someone will pay you. The key is that Boss Liu is still obtained by integrating a tea-drinking card that has no cost. Isn’t this amazing?
This is the end of today's case. Do you understand this business model that drives the main product for free and continuously generates profit chains from the backend? If you just make money by selling products, how much do you have to sell to make 100 million? On the contrary, if you make your industry a platform, you are responsible for resource integration, and whether the money will automatically come to your pocket. For example, the Meituan platform started with takeaway delivery at the beginning. You see, it has become a life-type platform. This is how real earning can make money while lying down.
is OK. The industry shared above is just a simple summary. As for the specific details of the industry, you can ask me if you have any questions about entrepreneurship. For more entrepreneurial projects, please leave me a message and wish you a prosperous business.
