Author: Shui Muran
This article is selected from Shui Muran's new book "Awakening in the World"
The main contradiction of the current society is . It is the contradiction between the people's growing cognitive and the backward " routine ". Before
, everyone's understanding was superficial and easy to be fooled. As a result, all kinds of routines emerged one after another, and everyone was slaughtered like leeks, and they were harvested one after another.
eventually leads to the loss of "trust relationship" between each other, and once trust is destroyed, it is difficult to rebuild again.
Now no matter what tricks you play, everyone is used to it. There is nothing that can make everyone trustworthy anymore. Therefore, the biggest cost in society at present is actually the "cost of trust".
Society needs people who can really help everyone solve problems, rather than speculators who can make a fuss and leave.
1
Business has two values:
The first type: use information asymmetry, while customers still can't understand the truth and value, confuse them, and then seize their minds and manipulate their behavior.
The second type: strive to make the information symmetric, repeatedly educate customers, let them understand the truth and the value behind it, and then they will definitely choose you and follow you.
The first type requires strong packaging capabilities and strong sales capabilities, and then prevent customers from cognitive upgrading, so that they can maintain a giant baby state.
The second type is that if you make a blacksmith, you must be strong yourself. First, you must make your products and services to the extreme, and then you must have enough time to accompany your customers to grow.
The first type is to make a fortune by making a fortune, short-term and fast; this is to make a fortune quickly.
The second type is long-lasting, which is long-termism, which is delays satisfying . This value is in line with the value of " common prosperity ".
Before, most merchants chose the first value, that is, to take advantage of the weaknesses of human nature, coupled with the cognitive asymmetry to make profits. They just want to make quick money, make a fortune and leave...
2
With the same logic, people also have two relationships:
The first type is that the strong side (the high-value side) uses the ignorance of the weak side to control him, and the weak side must always remain in a weak state, so that the other side can be manipulated all the time, thereby gaining the power of oppression.
The second type is that the strong side helps the weak side improve their cognition and ability, helps the weak side become a better self, thus becoming grateful to the strong side, and even feeding back to the other side. This is a mutually beneficial and win-win relationship.
The first relationship can make profits in a short and fast manner and constantly squeeze others. This is the logic of oppression and exploitation, it is robberism.
The second relationship can last for a long time and help the world build a more harmonious and stable structure. This is the social relationship that conforms to " common prosperity ".
But before, most people chose the first method. They used poor information or cognitive poor to continuously harvest vulnerable groups. Many so-called mentors and masters also used this method. They constantly created various new concepts to make vulnerable groups pay, and under the banner of making quick success, they used the ignorance of vulnerable groups to make profits.
will be returned one day. Use the public's ignorance to make money. When the public's emotions squeeze to a certain extent, it is like a flood of beasts that will retaliate these strong people.
Those who make profits because of lies/routines/exaggerations/vainity will one day be backfired by the same reason.
Buddhism says: Cause and effect cannot be changed, Karma is greater than cause and effect. No matter how capable a person is, his ending is already destined at the moment of his original intention.
3
Merchants (stronger parties) will do everything possible to hinder the improvement of the public's mind and strive to keep them in the giant baby state.
The more immature the public is, the more likely it is to become emotional. Therefore, constantly creating various "emotions" among the public and stimulating public consumption is a rough way to make money.
2013 Nobel Prize in Economics winner Robert Hiller once told this truth in his book " Irrational Prosperity ":
The easiest thing that drives the market is often "emotion", not value. Because the masses are irrational, creating emotions are contagious among the masses, which will prompt the market to prosper rapidly.
The essence of traditional business is to create and sell anxiety, such as: educational institutions are creating anxiety for admission; plastic surgery hospitals are creating anxiety for appearance; real estate agencies are creating anxiety for buying houses; health care merchants are creating anxiety for health; training institutions are creating anxiety for knowledge... and so on.
After merchants create anxiety among target groups, they begin to give their products "various sense of belonging and labels". This is better than using a hair dryer, they enter the upper class; using a certain brand of razor, they enter the middle class.
Then, the merchants kept persuading us to use consumption to fill the emptiness in our hearts. In other words, while creating anxiety, merchants let us use buying to relieve anxiety and make profits.
The reason why we throw most of our energy into the consumption field is because of the emptiness and loneliness in our hearts. We are intoxicated by buying and buying, and enjoy and indulge in entertainment and silly joy.
In the face of reality, we chose to live in a state of fertility and devote ourselves to the embrace of entertainment and consumerism. It is becoming easier and easier for merchants to make money, and our IQ is also getting lower and lower.
This is irrational prosperity and false prosperity.
4
The three views of merchants (strong people) determine the direction of civilization in a society.
Because merchants are invisibly responsible for the obligation to educate sentient beings, they need to lead the progress of the public through various means such as products, works, and services, and enhance the public's cognition and mind.
When a large number of merchants no longer take it as their responsibility to improve the public's mind, but continue to use the public's stupidity (the weakness of human nature) as a tool to make profits, a serious problem arises:
The demand determines the level. Since the public's mind has not been raised, it is used by merchants more and more stupidly. Like walking dead, the whole society is becoming less and less active, and consumption will inevitably become weaker and weaker, so weak that goods and services cannot be disseminated, and high-end products and high-level services are even more and more useless.
Think about it, if everyone is doing business that can make a fortune, the end result will definitely be that no one has to play. Because society is like a ship sailing on the sea. If most of the people on the ship are dying, the few smart merchants are left, no matter how rich they are, they cannot play with this big ship.
If merchants want to obtain long-term benefits, they must constantly improve the public's awareness level, constantly feed back to the public, improve the public's consumption capacity, and then promote business development. Only in this way can they form a virtuous circle, achieve long-term development in mutual benefit, and then move towards common prosperity.
If merchants always adopt the first value and do business that can make a fortune, then there is no way to talk about the upgrading of civilization in the entire society.
is becoming increasingly difficult to make money nowadays. In fact, this is a good time for merchants to reflect on. However, the most heartbreaking thing is that most merchants would rather spend their energy on finding new shortcuts than spend on improving the taste and level of consumers (the public). They try to always regard consumers (the public) as fools.
The result is that everyone is hurting each other and everyone adds fuel to this big dyeing vat.
In fact, the more this happens, the less money everyone makes. Finally, they stared at each other, looking at me, looking at you, and stalemate to each other.
Why did God punish fishermen for not catching fish? Because only when they can't catch fish completely, they will retreat and wet the net.
What we need to do is to guide merchants from the first value to the second value. Only in this way can the overall level of society be raised to a higher level, which is also the foundation for the continued prosperity of China's economy.
The most rare thing in life is "sober in the world"
The master is profound and relaxed, the mediocre people are superficial and painful!
Please buy Shui Muran new book "Awakening in the World"
