The "beauty" of Hunan is diverse, including unforgettable scenery, delicious food, and admirable traditional culture. But in fact, in addition to these things that are well-known to the public, the beauty of Hunan must be inseparable from the influence of fine wine. The unique local wines have created Hunan's unique wine culture.
Hunan has been a good place for fine wines since ancient times. Countless literati drank the fine wines there, enjoyed the beautiful scenery, and left behind poems that have been sung through the ages.
But the strange thing is that when it comes to Hunan’s wine culture, people talk endlessly, but if you want to ask about the representative local famous wines, the first thing that may come to everyone’s mind is Jiuguijiu , and nothing else!
Therefore, some people say: There is no good wine in Hunan except Jiugui wine.
However, this is not the case. There are countless fine wines in Hunan, but their presence is not strong, so that people think they are failures. For example, the three wines I will talk about today are like this. They are called "failure wines". In fact, they were well-known in their glory days, but unfortunately they have fallen into the embarrassing situation of no one paying attention.
【1】Deshan Daqu
Deshan Daqu is a local specialty liquor in Hunan. Its winery was formed in the 1950s by the merger of many local old wineries. In the early years, it became famous in the market for its excellent wine quality, and it also won the title of "National Geographical Indication" product.
In its many years of development, Deshan Daqu has always attached great importance to its own quality. Through continuous improvement of processes and upgrades of equipment, the quality has indeed been stabilized.
But with the development of the times, while other brands are looking for new ways out, Tokuyama Daqu still stands still, so that its own development is restricted. In the end, even though it has good quality, it is always difficult to gain a foothold in the fierce competition, so it slowly declines.
[2] Wuling Liquor
Wuling Liquor is a Maotai-flavor liquor belonging to Hunan. Its advent has filled the gap in the Hunan Maotai Liquor market. At the same time, it has won great attention. With its excellent quality, it has won good names in many domestic competitions and even achieved the glory of "Three Wins at Moutai".
In addition, it was the emergence of Wuling liquor that gave Hunan a "national famous liquor" and single-handedly changed the current situation of Hunan's liquor market.
But unfortunately, in its subsequent development, Wuling Wine continued to have problems. Due to improper management, it experienced changes of ownership again and again, which also led to its market competitiveness being continuously weakened, and eventually it became a "failed wine".
[3] Baishaye
Baishaye is a dual-flavor liquor, known as the "source of dual-flavor". It was named by a great man himself. In the early years, it was designated as a wine for entertaining foreign guests due to its excellent quality. It has achieved good results in many wine tastings, and even kept pace with Maotai and Wuliangye .
But in the 1990s, its development began to face a crisis. TV advertisements emerged in the market for publicity, but Baishaye took advantage of the opportunity, and then began to be unable to keep up with the times.
Later, due to the relocation of the winery, the quality of its wine began to decline. In addition, its selling price remained high. Gradually, its favorability among wine drinkers continued to decline, and it began to go downhill.
Now let’s talk about these “failed wines” in Hunan. They all occupied a pivotal position in the market at that time. However, due to management mistakes, many years of hard work were ruined and they were reduced to a situation where no one cares about them today.
And what little knowledge does everyone know about them? Welcome to share additional information in the comment area.
