Panoramic view of Shuanghui First Industrial Park
Shuanghui : Be a world-class meat food service provider
"You must remember the good scenery of the year, the most orange, yellow, orange, green." In autumn, the sky is high, the clouds are light, and the fruits are fragrant.
On September 28, at the sixth "three batches" project construction event in the province, the main venue of the main venue of the Shuanghui (Luohe) Third Industrial Park project, the leaders and other guests who attended the event jointly laid the foundation for the project soil cultivation.
Shuanghui Third Industrial Park has a new record of investment and construction in Shuanghui. The park will focus on emerging catering industries such as central kitchen , pre-made dishes, and supplemented by branded meat products and snack foods. It will build more than 20 projects in three categories: technology research and development, industrial production, and basic supporting facilities. Shuanghui has entered the trillion-dollar pre-made vegetable industry track around "one bowl of rice, one meal, and one table of dishes". Up to now, Shuanghui has built 30 modern meat processing bases and developed supporting industries in 18 provinces and cities across the country.
"gathers the world's high technology and the world's new technology", Shuanghui, with the changes and development of the times, has reformed and innovated, broken through, surpassed, and led the way in the field of meat food. After one extraordinary decade after another, it has gradually built a complete industrial chain integrating livestock and poultry breeding, pig slaughtering, deep processing of meat products, international trade, new material packaging, cold chain logistics, equals one by one.
especially since the 18th National Congress of the Communist Party of China, Shuanghui has stepped on the fast lane of internationalization, completed the acquisition of Smithfield, the world's largest pork processing company, changed the world's meat industry structure, and became the world's largest pork food group.
Shuanghui (Luohe) Third Industrial Park project was laid.
01
3 boldly reforms turn losses into profits
1984, the first year of Shuanghui reform.
This year, Luohe Meat Cotton Factory was first introduced to the market and was responsible for its own profits and losses. On July 23, Wanlong was democratically elected as the director of Luohe Meat and Meat Factory, leading corporate employees on the road of reform.
At the beginning of its development, enterprises had no technology, market, talents, funds, and management was chaotic. After taking office, Bandung made an iron-fisted rectification, reformed the acquisition price, carried out a variety of operations, expanded foreign trade business, and established the Shuanghui brand, which reversed the company's losses for years.
1984 to 1990, the company's annual sales revenue ranged from less than 10 million yuan to more than 100 million yuan, and from losses to annual profits of more than 5 million yuan, gradually becoming the pillar enterprise of Luohe. This has become a successful case of reform of the meat industry in the province and even the whole country.
Shuanghui cold fresh meat segmentation production line
02
Open breakthrough High-speed development
1992, the first year of Shuanghui meat products.
In the early 1990s, Shuanghui invested 12 million yuan to introduce 10 ham sausage production lines at one time, and launched the ham sausage project with high quality, high standards and high speed. The "Shuanghui" brand ham sausage made its first appearance, and the company set sail again at a new historical height.
In 1994, it formed a joint venture with Hong Kong Huamao Group to build the first meat products production building. In 1995, we began to cooperate with 16 companies in Italy, Canada, the United States, Japan and other countries to build Shuanghui Food City, and the production of meat products grew rapidly.
In December 1998, the stock of "Shuanghui Industrial" (renamed " Shuanghui Development " in 2000) was listed on the Shenzhen Stock Exchange. It is the first stock in China's meat industry, raising 300 million yuan to help launch a new cold fresh meat and meat product production line, and the company's production capacity is rapidly increasing.
2000, the first year of Shuanghui cold fresh meat.
In the late 1990s, people's living standards improved rapidly, and the demand for safe meat was even more urgent. Shuanghui seized the opportunity and took the lead in introducing internationally advanced cold meat production lines, implementing cold chain production, cold chain distribution, cold chain sales, and chain operations. Cold fresh meat is favored by consumers and has created a Chinese meat brand.
1991 to 2000, Shuanghui meat products production and sales volume ranged from less than 10,000 tons to more than 300,000 tons, and annual sales revenue ranged from more than 100 million yuan to more than 6 billion yuan, becoming China's largest meat processing enterprise.
shuanghui ham sausage production line automatic picking machine.
03
Technology Leadership Make it bigger and stronger
In order to promote the upgrading of China's meat industry, Shuanghui has invested more than 4 billion yuan through stock market financing, overseas investment attraction, personal investment, bank financing, etc., to introduce world-class technologies and equipment, carry out mechanization, automation, standardization and informatization transformation of the traditional meat industry, improve the level of industrialization, and improve product quality.
New century, Shuanghui has determined the development strategy of "six major regions", focusing on Beijing, Tianjin and Tang markets, focusing on Shanghai, and Yangtze River Delta market, focusing on Guangzhou, and Pearl River Delta market, focusing on Shenyang, and exploring the northeast market around Chongqing, and exploring the southwest market around Henan. With pig slaughtering and meat product processing as the core, Shuanghui has successively built 30 modern meat processing bases and developed supporting industries in 18 provinces and cities across the country, established its leading position in China's meat industry, and created a meat brand trusted by consumers.
From 2001 to 2010, Shuanghui meat annual production and sales volume increased from more than 500,000 tons to more than 2 million tons, and annual sales revenue increased from more than 6 billion yuan to more than 30 billion yuan, becoming China's largest and world-leading meat supply company.
Shuanghui Second Industrial Park Panorama.
04
Cross-border mergers and acquisitions Global layout
2013, the first year of Shuanghui Internationalization.
After decades of development, Shuanghui has the strength to participate in international competition. Chairman of Bandung has drawn a grand blueprint for Shuanghui to "selling over 100 billion yuan and moving towards internationalization."
coincided with the sale of Smithfield, the chairman of Bandung quickly argued and made bold decisions after obtaining this information. On May 29, 2013, Shuanghui International announced the acquisition of Smithfield Company for US$7.1 billion. After hearings in the US Congress, approval of US Stock Exchange , antitrust investigations in more than a dozen countries, and approval from the US Overseas Investment Committee, Shuanghui International officially completed the acquisition on September 26 of that year, setting the largest merger and acquisition transaction case of Chinese-funded enterprises in the United States at that time, changing the world's meat industry structure and becoming the world's largest pork food group.
In order to make full use of the two domestic and foreign markets and promote the coordinated development of Chinese and foreign enterprises, in January 2014, Shuanghui International was renamed Wanzhou International , integrating domestic and foreign businesses, and was successfully listed in Hong Kong on August 5.
From 2011 to 2020, Shuanghui meat annual production and sales volume increased from more than 2 million tons to nearly 4 million tons, and annual sales revenue increased from more than 30 billion yuan to more than 70 billion yuan. The parent company Wanzhou International has an annual global meat production and sales volume of 10 million tons, and its operating income reaches more than 170 billion yuan.
In 2021, Shuanghui Development ranked 151st in the top 500 in " Fortune " in China, and Wanzhou International ranked 474th in the top 500 in "Fortune" in the world.
China Shuanghui New Headquarters Building
Looking back at the journey, the waves are magnificent; looking forward to the future, the road is broad.
development blueprint has been drawn - to be a world-class meat food service provider.
The wind is straight and the sea is wide. Shuanghui is fully implementing its global development strategy with an international perspective, accelerating its global layout, and striving for the new journey!
