Which of the liquor advertisements that I have seen is the most impressive? Is it the historical sense of Guojiao 1573? Or is it a philosophy of willing to drink? Or is it the dignity of Moutai?
In order to create its own brand image, major wineries have spent a lot of money to create eye-catching advertisements. This marketing method has performed well in the last century.
In that era when Qinchi, Kongfujia wine became the king of CCTV, there was a wine that became the industry myth of the liquor industry at that time, that was the popular "space wine" .
00 views - "One day before space wine login"
1995, a white wine called "space wine" suddenly caught people's attention during the Spring Festival, with overwhelming advertisements, fresh gimmicks of space on , and the bottle-mouthed anti-counterfeiting glass beads have a chance to buy K gold beads , which made this wine steal the limelight.
The promotional method used by this wine is to use countdown advertisements every day to create suspense . Although many companies use this method today, it was a new thing for people at that time. So, under the expectations of people across the country, this space wine was finally released.
disappeared - "There is nowhere to be seen on the land"
The space wine after "login" was also invited Jiang Wen as the spokesperson, and " space wine, the wine in my heart " became the advertising slogan after its release. After the advertisement for
was made, many people were rushing to buy it, wanting to try what the wine that has been in space tasted. The children couldn't wait to break the bottle and wanted to see if there were any gold beads inside. However, this wine, , has been in less than two years, and it can never be found on the market again. It is coming in a hurry and is in a hurry.
failed to leave Maicheng - "After all, it was poured on traffic"
The so-called "space wine" is made of that has entered space. At that time, there were Songhe and several other wineries in Liaoning and Shandong. We have no way to verify whether they have entered space.
It is said that this wine spent millions of designers and hundreds of millions of bidding advertisements. The effect was indeed good, but in the end, because the quality of and the taste was not as good as , so everyone would not buy this account.
The failure of space wine is because the wine is not like wine. wants to open the market by advertising and doesn’t care about quality. As a result, the market has indeed opened up, but the more people drink, the more people complain. This is the same as many " Internet celebrity wine " now, there are only gimmicks, no reality.
How to avoid these wines? If you see the following tags, just stay away. . There are additives on the raw material table,
2 with flavor words,
3 with the best grade,
with the implementation standard GB/T20822. Now in this era where everything depends on traffic, there are many internet celebrity wines with only gimmicks. If you want to drink good wine, you really have to stare at it carefully. If you really don’t know how to choose, you can also buy it with your drinkers. The following two are the best food wines that are recognized by in the circle of wine friends. Let’s see if you have drunk it.
Fengyunjiangfu Fengzangjiu
As a sauce-flavored product with cost-effectiveness, this Fengyunjiangfu's performance is beyond imagination. Its brewed by alone has a considerable background.
This wine is the son of Moutai factory manager Li Xingfa , brewed by Li Changshou , a true masterpiece of sauce-flavored family . At that time, Li Xingfa discovered three typical of sauce-flavored wine, which solved the problem of unstable quality of Moutai wine. Now Li Changshou inherits his skills, insists on brewing with 2987 technology, and then perfectly combines the base wine of 5-year cellar with 2-year old wine, Didi is a good wine.
This wine has a rich body, rich sauce aroma in the mouth, and a coordinated five flavors. There is a faint fragrance in the middle of the wine. It is refreshing and smooth to swallow. After drinking, the empty cup will leave a fragrance, which is very comfortable.
Wuling Liquor 53° This wine is known as " Hunan Xiao Moutai " and is also a strange flower in the sauce wine world. In the wine evaluation competition in the last century, it also had a good record that surpassed Moutai.
Wuling wine was born in Changde City, Hunan. This place was called Wuling in ancient times, so the local Changde winery named this wine "Wuling wine ". The birth of Wuling wine is also related to Moutai. In the last century, local hospitality people used Moutai wine , but unfortunately, there was only a small supply every year. So Changde winery began to brew instead of Maotai liquor. With the help of Maotai, he finally brewed the high-quality brand of Wuling wine and defeated Moutai in the competition. It is true that is better than blue than blue.
This wine has a unique aroma, delicate and soft texture, rich and refreshing, and has a long aftertaste after drinking. empty cups leave a long fragrance.
