Whenever autumn outings, people are always worried about what drinks to bring. This is not only because existing drinks are difficult to meet the social needs of many occasions, but also because people are afraid to try new drinks. Especially young people, when recommending new wines to them, they always get a look of surprise. Because in their opinion, wine is linked to high-end, and tasting wine is a very professional thing compared to other wines. But as the Oran Little Red Riding Hood series of wines appear more and more frequently in people's vision, this cognitive pattern is also broken, and young people's "courage" to choose wine has also increased. The fundamental reason why wine consumption awareness has changed so greatly is that young people have gradually become the main consumer group of wine. They like socializing and tend to taste new things when choosing drinks. When the previous perception of wine consumption is broken, young people will continue to taste the experience of this brand new drink with their taste buds. Oran Little Red Riding Hood Dry Red Wine, Oran Grape Girl Dry Red Wine, Oran Ota Wolf Prepared Wine, etc. are included in people’s autumn outing drink list. In the process of sharing with friends and commenting on each other, Oran Little Red Riding Hood is truly included in their favorite options. Wine no longer keeps young people out, but opens them.
In addition to wine, brandy , sparkling wine , etc. have also become the "new favorite" of young people. The feeling of slightly drunk is also more suitable for people to taste wine while blowing the autumn wind during autumn outings. Oran Little Red Riding Hood Shirley Barrel Brandy, Oran Ota Wolf Peach Rose Sparkling Wine, Oran Kava Collection Sparkling Wine, etc. are new options for autumn light-wrinkle created by Oran. Continuously creating new products not only makes young people's drink list fuller, but also meets their personalized consumer experience needs.
When young people gradually take the initiative, they are the ones who promote industry innovation, and they are also the ones who stimulate industrial upgrading, and in the end, new brands will become national brands because of them. Young breakthroughs have made wine truly return to the public. The development of wine in different consumption scenarios has brought it down the altar, but it has also entered thousands of households for Auran Little Red Riding Hood and burst out with new vitality.
