His mutton is the best, and time-honored brands are well-known and are expected to go smoothly.
Time-honored brands have cared about history and witnessed changes. The slogan to protect time-honored brands has been shouted for many years, and many brands have been well known to the public. Historical experience tells us that if we want to protect our brands, we cannot do without the support of the government and relevant departments, and rescue is the priority and revitalization is the main focus. There is such a brand that has been passed down for more than 600 years in Zhanhua, Shandong, called "Qingshouzhai". If there is no rescue protection from the Party Committee and the government, perhaps this high-quality and long-standing brand will really disappear.
You should know that as early as the fifth year of Xuande of the Ming Dynasty, the Qingshouzhai brand was founded. At that time, it was a plaque with the name of our store and the "Youth is immortal and long-lasting and longevity" by Ming Xuanzong , which is a veritable palace imperial food brand. Liguo mutton is one of its main products. It is fresh but not odorful, has excellent taste, is nutritious, and has a royal background. According to this trend, it could have been passed down smoothly, but the long river of history was not calm all the way. After the outbreak of Anti-Japanese War, people from all over the country were in vain and many old stores could not hold on. Qingshouzhai was also one of them. It was not until 2022 that the Party Committee and Government of Liguo Township, Zhanhua District conducted rescue protection for the "Lubei White Goat" breed, introduced a professional brand team, and traced the historical origins of "Qingshouzhai" and "Liguo mutton". This was why this brand was able to return to the public's vision.
When it comes to Liguo mutton, we have to praise its meat. There are many sheep breeds in the world and are spread all over the world, but in Liguo, there are two endemic breeds, white goats in northern Shandong and sheep in depressions. These two types of sheep are not available in other places. In addition to being very rare, this kind of mutton has high nutritional value. Compared with other goats, the L-carnitine content of Shandong white goats is higher. The goat meat called "King of carnitine " contains 2,100 mg of L-carnitine for every 1,000g, while the L-carnitine content in the same weight of Shandong white goats exceeds 3,000mg, which can be said to be the "King of Carnitine". L-carnitine is indispensable in the human body. It is extremely effective in burning fat and converting fat into energy. After all, most weight loss pills contain this ingredient. In addition, its effects in protecting the heart, delaying aging, antioxidant, and reducing cholesterol should not be underestimated.
As a high-nutrition and good meaty top lamb, the inventory of Lubei white goats once dropped sharply. At the worst, less than 20 pure-bred rams were found. With the joint efforts of the government and the Party Committee, the number of Shandong white goats began to gradually increase, and the number was no longer endangered. They have taken many measures, such as abandoning the rugged traditional goat breeding methods, choosing more scientific high-tech greenhouses for captivity, and feeding more diverse feeds. In addition to local forage, there are also various feeds such as concentrated feed and juicy feed to form a green ecological fattening formula. In addition, there is a 24-hour monitoring in the shed to ensure the safety of feeding the sheep.
With strong support from government party building, coupled with scientific breeding ideas and the high quality of the mutton itself, the newly upgraded 600-year-old brand Qingshouzhai finally came out smoothly. The brand is still the same brand, the quality is still high, and the mutton is still delicious. We need to take joint action to support time-honored brands.
