Sichuan is known as the country of Tianfu. It not only has fertile land and rich products, but also has a superior geographical location, suitable climate and temperature, making it an excellent area for brewing wine.
Nowadays, looking at the liquor market in my country, many popular wines come from this, such as: Wuliangye , Luzhou Laojiao , Jiannanchun , Shuijingfang , etc.
In fact, in addition to this, there is another local liquor that is good. It was once the uncrowned king of Sichuan wine , and it also accidentally fell into the mud. Fortunately, now the Jedi counterattack has re-entered the competition in the liquor market.
What kind of past and present life does this ill-fated white wine have?
"dark horse" in Sichuan liquor industry
Fenggu liquor is a very cultural liquor. Its history can be traced back to Eastern Han 212 . At that time, people also called it Fule Shaofang .
According to " Three Kingdoms ", during the Eastern Han Dynasty, Liu Bei and Liu Zhang had been cooking wine in Mianzhou for a hundred days, talking about major events in the world. The wine they used was Fenggu wine. After drinking it, Liu Bei praised " is rich, today's joy is "
Time is like a flash of time, and a thousand years have passed in the blink of an eye. Fenggu wine has gradually evolved into its current appearance after continuous inheritance and improvement.
It quickly gained a large number of loyal fans with its style of "the fragrance of the cellar is elegant, the mellow and sweet , and the tail is clean and comfortable", and it has also won the reputation of " China famous trademark " and " Chinese time-honored brand ".
Not only that, the winery also created the first "low-drunk" technology that is easy to sober and not too popular, which has made great contributions to the future development of my country's liquor industry.
In the 1970s and 1980s, it was praised as the uncrowned king of Sichuan wine. At that time, stories about it were circulating in the streets and alleys. It can be said that the future of the winery is bright and bright.
Flowers are not red for a hundred days, wine has no "evergreen trees"
However, there are unexpected situations in the sky, and no one expected that its glory flashed like fireworks and disappeared soon. The main reasons are the following two points.
First of all, in order to allow everyone to drink affordable wine, the winery price is very low, which leads to some wine lovers who don’t know the truth often have preconceived ideas and think that such a low price will definitely not be able to buy any good wine, so they are unwilling to try it.
In this way, the winery has lost many consumers invisibly. In addition, the market is chaotic and counterfeit and inferior wines are emerging one after another. Affected by it, its sales have plummeted, and it has gradually become a small transparent in the liquor industry.
is reborn in the fire and returns again
Fenggu wine accidentally fell into the mud and was silent for a long time. However, it did not give up on itself, but was ready to fight back. As the saying goes, no one can break, the winery actively creates new products, upgrades quality and packaging, and seeks new development opportunities.
Thankfully, it is now reborn from the ashes and returns again. Learning from the previous lessons, the winery focuses on the high-end market this time, focusing on upgrading the brand and anti-counterfeiting logo , and preventing the reappearance of counterfeit and inferior wines. It is a good intention.
As for how far it can develop in the future, we can only wait and see.
From the ups and downs of Fenggu Liquor over the years, we can clearly see the microcosm of my country's liquor industry. In the fiercely competitive liquor market, there are more than one such experience.
Like another local Wenjun wine , sales and fame were once outstanding. However, due to the "abandoned award" incident, he had no choice but to go through four changes of ownership, and now he can only survive in the market.
and Henan's Dukang Liquor were once the leader of Henan wine, but because of trademark issues, they have been wasting more than ten years in the quagmire, and now they are in an embarrassing position that is neither up nor down.
Even the famous sauce wine capital Maotai Town , there are such white wines. You should know that Guizhou is located in my country's golden winemaking belt and is one of the four major wine capitals. There are countless fine wines here.
However, even with such a unique environment, many good wines have gradually declined, among which Mutai Guardian , which is praised by the locals as " Wine Treasure ".
It is personally supervised and in charge by Mr. Feng Xiaoning, who is very famous in the industry. Mr. Feng has worked in Moutai factory for more than 30 years and has been a teacher at the old director of Moutai Li Xingfa . In the industry, he is also known as one of the eight immortals of Moutai in the industry.
Under her advocacy, the raw materials are local glutinous red tassel sorghum . Therefore, the wine brewed by sorghum has a rich and full taste and is neither bitter nor astringent to taste.
Then pair it with 's traditional 12987 process to make it fermented more complete and the wine is more mellow. After drinking, will be aged for 5 years and will be adjusted by Mr. Feng himself.
When mixing, she chose aged wine , which had been stored for decades, as the base wine, and used small batches and multiple rounds to blend the wine to ensure the coordinated and unified taste and aroma of each batch of wine.
期0期 not only has a strong flavor, but also enhances the taste on the basis of traditional sauce wine, enhancing the palatability of , making everyone feel softer and more delicate, that is, will not have spicy taste or choke the throat . Once
was launched, it immediately caused a local purchase craze for . Many people felt that the taste and wine were very good after drinking it, and would also introduce relatives and friends to come and taste it.
When it was at its peak, the trucks that came to pick up wine could block the road at the door, and the winery even had in short supply and demand for many times.
It’s a pity, it is as bad as Fenggu wine, and it focuses on brewing all its thoughts. This leads to the fact that although this wine is very famous in the local area, few people know about it outside. It’s really a pity!
Fenggu Wine returns to the market, will you still support it? Are there any of the above liquors from your hometown? What other similar liquors do you know? Welcome to leave a message to share ~
