Palletizing robot in Huangshen Winemaking Ecological Park, Luzhou Liquor Industrial Park, Sichuan. Photo by Mou Ke
Luzhou Port, the first port of Sichuan Tianfu Shipping. Photo by Liu Xueyi
Raise a glass to China and taste the world. Chinese taste, shared by the world.
htmlOn July 15, a large-scale international exhibition, the 17th China International Wine Expo (hereinafter referred to as the "Wine Expo"), will open at the " China Wine City " Luzhou . On the occasion of the 50th anniversary of the establishment of diplomatic relations between China and Argentina, this wine expo invites Argentina as the guest country.Affected by the COVID-19 epidemic, this is the first large-scale international exhibition held in Luzhou this year.
Withstanding the pressure of the epidemic, in addition to the Wine Expo, Luzhou will also host another international exhibition - the First Chinese and Foreign Geographical Indication Products Expo.
htmlIn July, the wine city of Luzhou attracted much attention.Take the Wine Expo as the stage to taste the "world-class" behind the exhibition
This Wine Expo has the theme of "Toast China·Taste the World", with political and business representatives from more than 40 countries and regions and representatives of more than 800 top wine companies. We will gather in Luzhou to discuss the development of the wine industry.
Looking at the context of previous conferences, it is not difficult to find that benchmarking "world-class", using exhibitions to drive cooperation among international wine industries, and assisting the high-quality development of the Chinese wine industry and local wine industry have always been the key points of Wine Expo Target.
At the 16th China International Wine Expo alone, the on-site retail transaction volume exceeded 45 million yuan, a year-on-year increase of 12.5%, the purchaser order volume exceeded 22.5 billion yuan, and the online transaction volume exceeded 25 million yuan. Relying on open platforms such as the Liquor Expo to promote the construction of a new development pattern and consumption upgrading with the domestic cycle as the main body and domestic and international dual cycles promoting each other, the development of Luzhou's liquor industry will usher in new breakthroughs in 2021. The city's liquor industry The added value of
increased by 11.1%, and the operating income reached 108.56 billion yuan, a year-on-year increase of 14.9%."We will completely, accurately and comprehensively implement the new development concept of and , use the exhibition platform to show a new atmosphere, use development achievements to lead new trends, and make the Wine Expo an important platform for exchanges, cooperation, and discussion of development in the international wine industry." On the 10th At the press conference of the 7th China International Wine Expo, the main person in charge of the Luzhou Municipal Government said. Taking previous wine expos as a stage, Luzhou focuses on quality improvement, industrial upgrading, resource efficiency improvement, talent improvement, and consumption improvement, constantly injecting new impetus into the high-quality development of the wine industry.
looks further. During the "14th Five-Year Plan" period, Luzhou will build an industrial ecological chain with core competitiveness. Focus on the liquor industry with obvious advantages, vigorously promote green and intelligent transformation and the integrated development of the three industries, support Luzhou Laojiao and Langjiu to occupy an important position in the industry, Sichuan Liquor Group firmly stand in the tens of billions camp, and build a world-class high-quality liquor industry cluster. By 2026, the main business income and tax revenue of liquor will be "doubled."
uses the Wine Expo as a medium to lead the new trend in the development of the wine industry.
This Wine Expo is committed to creating a high-standard, high-quality, and high-grade wine industry event. There are 5 professional exhibition halls including
International Boutique Hall, China Liquor Products Hall, Domestic Comprehensive Pavilion, International Comprehensive Pavilion and "One Belt and One Road" National Pavilion, and Liquor Technology and Equipment Pavilion, and 1 digital economic zone, with an exhibition area of approximately 80,000 square meters. …In the three-day exhibition, more than 500 brands from around the world, and more than 2,000 traditional well-known liquors and new generation fine liquors with different flavors and varieties will be on display; the world’s characteristic wine production areas, the world’s top ten spirits production areas, The construction achievements of emerging characteristic wine towns and wineries will also be presented one by one.
’s high-standard platform has attracted a large number of “leading players” in the wine industry.
2022 China International Liquor Industry Development Summit Forum, China Liquor Industry Intelligent Manufacturing Technology Forum, "Group Standards Expert Seminar on "Group Rice Wine and Its Production Specifications"... After the opening ceremony, more than 20 highly professional and targeted frontiers The forum will be fully open. More than a thousand industry professionals will focus on cutting-edge hot topics such as the development trend of the wine industry, smart green brewing, industry integrity and innovation, and deeply interpret the new opportunities, new policies, and new challenges of the development of the wine industry during the "14th Five-Year Plan", and deeply understand the development of the wine industry to effectively improve The exhibition is professional and valuable.
In the opinion of many experts and scholars, the Wine Expo is a powerful engine for the high-quality development of Luzhou wine industry and a vane that leads the development direction of the national wine industry.
What signals will this wine expo reveal?
first creates a new sample of industry integration. Luzhou will use "Integration+" as a breakthrough to expand the upstream and downstream industrial chains of the wine industry and improve the efficiency of utilizing advantageous resources. By holding a forum on the high-quality development of China's alcohol circulation, we will conduct in-depth discussions on new trends in the development of alcohol circulation and promote the construction of a new alcohol circulation system; relying on Luzhou's "Chinese Food Landmark City" business card, we will hold the 6th Sichuan (Luzhou) Food Festival, etc. A series of activities focus on launching five major local specialty banquets such as "Wine City·Famous Wine Banquet" and "Wine City Nine Flavors, Nine Treasures and Nine Uniques", exploring the new model of "wine + food", and promoting the organic integration of the wine industry and the catering industry; aggregation Intelligent conference affairs, real-time temperature measurement, product management and other systems will be used to build a digital liquor store, 3D cloud exhibition hall, professional live broadcast room, etc. for the Wine Expo to promote the deep integration of the Wine Expo and the digital economy and extend the wine industry chain.
The second is to focus on "smart innovation" in the wine industry. "Smart Brewing Cloud, Smart An Cloud, Smart Enjoying Cloud" open sharing platform, supply chain digital platform, product digital management platform and its smart equipment carrier, smart brewing machine, filling machine , packaging production line and other global alcohol industry chain New products and systems in technical equipment, as well as new achievements in green brewing and smart brewing will all be "debuted" for the first time during this wine expo.
After more than 10 years of careful cultivation, the "Wine Expo" has transformed from a simple famous wine display channel into an important medium for exchanges, cooperation and trade negotiations between the Chinese and foreign wine industries. It has played a positive role in promoting the wine expo,” said the person in charge of the wine expo preparation office.
takes the Wine Expo as the leader to drive the integrated development of the industry.
holds an exhibition to make a name for a category of products; to make a name for a category of products, it attracts the implementation of a number of related projects. This is the deep logic behind Luzhou’s launch of a series of exhibitions led by the Wine Expo.
In March this year, the Luzhou Municipal People's Government signed a strategic cooperation agreement with the China Brand Building Promotion Association to jointly build the "International Distilled Liquor Brand Center" in Luzhou, focusing on accelerating the promotion of Chinese liquor to the world and enhancing the internationalization of Chinese liquor brands. Carry out a series of work on influence and competitiveness.
On the opening day of this Wine Expo, the Chengdu-Chongqing Shuangcheng Economic Circle (Luzhou) Advanced Technology Research Institute will also be formally established. As a brand-new technological innovation and entrepreneurship incubation platform, in the future we will use an open and co-constructed attitude to bring together scientific research, industry and capital resources in a market-oriented manner, based in Luzhou, radiating to southern Sichuan and serving Chengdu and Chongqing, creating innovation-driven core competitiveness and brewing a bottle of mellow wine. "Technology Wine".
Relying on the Wine Expo, the world has focused its attention on Luzhou, which has also forced the Luzhou wine industry to accelerate its upgrading.
In August last year, the 11th Plenary Session of the 8th Luzhou Municipal Party Committee proposed that the ecological chain length system for advantageous industries should be implemented. Thirteen city leaders serve as "chain leaders" to promote the construction of industrial chains around seven key industrial industries, of which liquor is one.
In November 2021, the Ninth Congress of the Communist Party of China in Luzhou City was held. Luzhou will focus on cultivating the liquor (food) industry ecosystem and creating a world-class high-quality strong-flavor liquor industry. At the same time, we will focus on the liquor industry with obvious advantages and vigorously promote green and intelligent transformation and the integrated development of the three industries.
In January 2022, the Luzhou Municipal Government’s work report was released, further detailing the key tasks in 2022. In terms of the wine industry, Luzhou will adhere to the leading role, support Luzhou Laojiao, Langjiu, and Sichuan Wine Group to become better, stronger and bigger, and drive a group of "little giant" enterprises to gather and develop; it will adhere to project leadership and start the construction of the wine industry park industry Expand the liquor (food) solid-state brewing ecological industrial park in the district, accelerate the technical transformation of Luzhou Laojiao Intelligent Packaging Center, Langjiu Wujiagou ecological brewing and other projects, and support the Sichuan Solid State Brewing Technology Innovation Center in striving to become a national-level technology innovation center. Strive to increase the operating income and tax revenue of the liquor industry by more than 10%. Under the guidance of the
series of strategies, Luzhou liquor industry has strong development momentum.
Taking Luzhou Liquor Industrial Park in Sichuan as an example, two complete industrial chains of liquor manufacturing and packaging materials have been formed, integrating wine production, filling and storage, packaging material printing, finished product inspection, warehousing and logistics, exhibition finance, and experiential tourism. It is equal to a complete industrial cluster. Four national-level functional platforms have been built: the National Brewing Center, the National Liquor Inspection Center, the National Inspection Center, and the National Metrology Center. The China International Liquor Expo has permanently settled in Luzhou, gathering 293 enterprises and employing more than 20,000 people year-round, forming a Luzhou Laojiao is the leader, and large and medium-sized enterprises are competing for development. In 2021, the wine industry park achieved operating income of 115.24 billion yuan, a year-on-year increase of 14.6%, firmly ranking among the top economic development zones in the province.
is unique and commendable; integrated development is the best strategy. In the development of regional economy, the wine industry and cultural tourism support and promote each other, which will bring greater development space.
currently covers wine culture themed courtyards, commercial streets, landscape sketches, mountain hot pot, liquor industry creative headquarters, exhibition center , folk markets, etc. It is a wine expo that "uses wine as the medium, water as the vein, and people-oriented" The supporting construction project of the meeting - "Fragrant Wine Valley" is under construction and is expected to be officially opened in 2023. "We hope that by creating this new consumption scene with the characteristics of a wine city, we can help Luzhou become a characteristic consumption cluster and an important consumer experience destination in the Chengdu-Chongqing twin-city economic circle." said the person in charge of Sichuan Luzhou Liquor Industrial Park.
In order to continue to meet diversified consumer demands, Luzhou also plans to simultaneously implement the "wine + N" integrated development strategy from both the supply side and the demand side, taking the integrated development of primary, secondary and tertiary industries as the path, with ecology as the basis, and wine Industry is the foundation, culture is the soul, and tourism is the media. It is guided by "wine + town", "wine + agriculture", "wine + tourism", "wine + cultural creativity", "wine + business" and "wine + exhibition" to create a Create new consumption scenarios, enhance the influence and popularity of Lujiu, and build a modern Chinese wine city where "people, city, environment, and industry" coexist.
uses the Wine Expo as its business card to create an innovative and open city
html In Luzhou in July, the enthusiasm continues. On July 15, the 17th China International Wine Expo opened grandly, with domestic and foreign guests tasting the world's fine wines in Luzhou;From July 22 to 24, Sichuan's second Long March spiritual theme forum " Sidu Chishui · Luzhou Forum " was held in Luzhou. Experts from inside and outside the province will gather to discuss the spiritual inheritance;
From July 29 to 31, the first Chinese and foreign geographical indication products Expo will be held. Chinese and foreign geographical indication product transactions, technical exchanges, cultural A series of activities such as integration and investment promotion will be presented in Luzhou.
In one month, there were two international exhibitions and one high-quality forum, which are rare in the context of Luzhou's urban development. Behind this are Luzhou's practical actions to efficiently coordinate epidemic prevention and control and economic and social development, as well as its determination to promote innovation in the city, drive economic development through exhibitions, and promote the construction of regional central cities in the new era.
"The Wine Expo is the 'golden sign' of Luzhou, and the Geographical Indication Products Expo is the 'new business card' of Luzhou. We must strengthen our confidence and determination to do a good job, and use the two major exhibitions as important starting points to enhance the image of the wine city. , a major opportunity to increase brand value and a key move to boost consumer confidence, and strive to hold high-quality exhibitions that highlight Luzhou’s characteristics and reflect the style of the wine city.” In the 17th China International Wine Expo and the first Chinese and foreign geographical indication products. At the Expo preparatory work scheduling meeting, the main person in charge of the Luzhou Municipal Government said.
Focusing on improving the city's energy level and core competitiveness, Luzhou continues to make efforts to nurture new momentum.
html In April, at the plenary meeting of the Luzhou Municipal Civilization Committee in 2022, Luzhou made it clear that it would strive to create a national model city of civilization among prefecture-level cities in the west, organically integrating spiritual civilization construction work with city brand building and communication work. html In May, at the Sichuan Province-Buenos Aires Province, Argentina, video conference to deepen international sister city cooperation and the signing ceremony of the agricultural cooperation memorandum, Luzhou and the Argentine city of San Pedro reached a willingness to establish a friendly cooperative relationship, which is planned to be launched next year A memorandum of friendly cooperation was signed half a year ago, building a broad platform for economic and trade exchanges and cultural exchanges between the two sides.html In June, the launching ceremony for the construction of the Craftsman City in Western China was held in Luzhou. In the future, Luzhou will aim at "regional project clustering, regional industry-city integration, and industry-education integration demonstration" and accelerate the establishment of a city that "promotes training through education, develops industry through cultivation, leads the city through industry, and educates through the city." A new era craftsman city.Luzhou policymakers believe that measures such as focusing on industrial innovation to improve the effectiveness of innovation and focusing on city innovation to build innovation advantages can effectively enhance the innovation, competitiveness, service and cohesion of regional central cities in the new era.
At present, Luzhou has formed an exhibition pattern led by the three leading exhibitions of "Spring Wine (Wine Expo), Autumn Shang ( Business Expo ), and Winter Agriculture (Agricultural Expo)" and supplemented by small and medium-sized exhibitions. This is also a slice of Luzhou’s level of opening up to the outside world.
From a category perspective, Luzhou is not only listed as one of the main channels of the Western Land-Sea Corridor , but also has the Yangtze River running through the city and is home to Luzhou Port, the largest water port in Sichuan. The superposition of water and land makes Luzhou the first city in the province to open dual channels of international land transportation and international water transportation at the same time.
From the perspective of orientation, Luzhou relies on the golden waterway of the Yangtze River in the east, relies on the New Western Land-Sea Corridor to leave Sichuan in the south, and relies on the China-Europe Railway Express in the west, forming a three-way major channel.
In terms of quantity, Luzhou has seven national-level open platforms, making it the city with the largest number of open platforms and the highest level of openness in the province besides Chengdu. It is also a demonstration city for open development in Sichuan Province.
This year, Luzhou will focus on implementing the "open cooperation improvement action" in terms of comprehensively improving the level of opening up to the outside world, enhancing the platform linkage effect, and deepening external exchanges and cooperation, so as to accelerate the formation of a new situation of open development.
China Wine City·Drunken Luzhou—a city brewing happiness welcomes you!
(Sichuan Daily reporter Ruilin)
