Hot events in the city are coming as expected!
When I was a child, eating ice cream was the taste of summer. Now eating ice cream is a chilling feeling.
When affordable ice cream disappears, it becomes increasingly unaffordable.
Picture from IC
Is ice cream a "luxury product" sold by the gram?
"Don't take ice cream you don't recognize, or you will become unlucky" - this is the coldest horror story this summer.
Nowadays, there are many brands of ice cream, with more choices, and the prices are getting more and more expensive. When you open the freezer in a convenience store, almost all of it is occupied by ice cream with double-digit prices.
They are lurking in the corner of the freezer, disguised as cheap, waiting to give some wrongdoer a critical blow.
pictures come from baidu
In the past, Menglong , Baxi , Helu Xue, Haagen-Dazs ... were considered "luxury products" in ice cream at that time.
is now being crushed by Madiel, Zhong Xuegao , Maotai ice cream, Dassai sake ice cream... These ice cream "upstarts" are crushing them at high prices, making the ice cream circle's "involution competition" reach its peak.
One or two pieces of it will make your mouth cool, but this kind of food will make your heart cool after eating it.
Picture from IC
In recent years, ice cream has also been labeled as a social attribute by young people, and they are not only bought for eating.
For example, the "Cultural and Creative Ice Cream" launched in conjunction with scenic spots, amusement parks, museums and other places makes it very satisfying to check in, take photos, and post to Moments with smooth operation.
After all, if you can spend twenty or thirty yuan a cup of milk tea, you can also accept ice cream of the same price.
picture comes from IC
Some people may say that times have changed, and current prices cannot always be compared with those 10 or 20 years ago, but is the dozens of times of price increase equivalent to the actual price of the ingredient list?
Ice cream has always been a popular civilian food in many people's memories. To be honest, ice cream that costs more than 5 yuan is considered expensive.
I miss the days when I was a child with big red fruits, mung bean paste, little snowmen, old popsicles, and bitter coffee.
pictures come from chahua
IWC IWC officially settled in Douyin
opened a WeChat public account and video account last year. After settling in Xiaohongshu in January this year, Swiss luxury watch brand IWC IWC has recently officially settled in Douyin. Platform, the account currently has more than 3,000 fans and 4 promotional videos.
Industry insiders pointed out that this move is a manifestation of IWC's further "localization", "digitization" and "rejuvenation" in the Chinese market.
The picture comes from the brand
IWC IWC's new TOP GUN
naked eye 3D creative outdoor advertising is online
Recently, IWC Schaffhausen has interpreted its pilot series watches with new 3D creativity. Throughout June, the new IWC Pilot's Watch TOP GUN Chronograph "Forest Green" special edition and "Lake Tahoe" special edition landed on the giant 3D advertising screen in Seoul, presenting a shocking visual effect full of "suspended" feeling.
Previously, IWC has used this innovative form to show the extraordinary charm of large pilot watches in business centers in London, New York, Taiwan and other places.
Today, IWC once again brings new 3D creativity to the TOP GUN series of watches - the snowy scenery of Lake Tahoe and the vast forests of the Sierra Nevada are clearly visible through the container. These are the new TOPGUN series of watches. Color design inspiration.
The refreshing white of "Lake Tahoe" and the matte dark green of "Forest Green" are the latest works of IWC colored ceramics. The colorful ceramic powder effect bursting out in the 3D advertising screen also reflects the exclusive formula and production requirements of each color.
The picture comes from the brand
Breguet cooperates with the London Automobile Club again
In order to pay tribute to the deep connection between the brand and the automotive field, Breguet once again cooperates with the London Automobile Club. The event was held at the historic Honorary Artillery Company Garden from June 28 to 30, 2022, and brought together 80 vehicles from all over the world.
Breguet’s glorious history includes cooperation with two outstanding automobile brands: Bugatti and Lamborghini.Breguet produced a series of nine dashboard timers for Bugatti’s “Royale” car. The timer is placed in the center of the steering wheel and has a carefully selected function - a tachymeter scale. This precious timer is equipped with a chrome-plated case with a diameter of 67 mm. The milky white dial is printed with the words "Spécial pour Bugatti (Exclusively for Bugatti)" and Paired with the classic blue steel Breguet hands invented by Breguet in 1783.
Breguet designed a dashboard timer as an upgraded version of the Lamborghini "Diablo" model, achieving a joint collaboration between fine watchmaking and the ultimate supercar. The price is 13500 Swiss francs. Breguet has produced a total of 60 timepieces, and recently purchased one of them for the brand museum and exhibited it for the first time during the London Auto Show, leading guests present to appreciate its exquisite style that has remained intact despite the baptism of time.
pictures come from the brand
NOMOS watch won the Chicago Good Design Award.
Metro neomatik 41 Update watch (Ref. 1165) won the Chicago Good Design Award in the United States, becoming the brand’s seventh watch to win this honor. The award is selected annually and aims to recognize "the world's leading contemporary outstanding design".
Metro neomatik 41 Update watch (Ref. 1165) is jointly created by designer Mark Braun and NOMOS Glashütte. It is Mark Braun’s second watch to win this award. Its first work to win this award is the NOMOS Metro Date Power Reserve watch (Ref. 1101).
The NOMOS Metro Update watch (Ref. 1165) will be on display at the Good Design Awards annual exhibition at the European Center in Athens until July 31st. In addition, you can also log on to the official website of NOMOS to see its style.
The picture comes from the brand
"Audemars Piguet Chronicle" is officially launched
Swiss high-end watchmaking brand Audemars Piguet celebrates the 50th anniversary of the Royal Oak watch this year. In order to celebrate the 50 years of fearless innovation of the Royal Oak series, the first part of the Chinese version of the "Audemars Piguet Chronicle", which has been researched, sorted and written by the Audemars Piguet brand heritage team for many years, has been officially launched.
traces the innovation process over the past half century. "Audemars Piguet Chronicles" compiles the historical reference materials of the Royal Oak series from its inception in 1972 to the present, recording the growth of this series from a subversive of traditional conventions to one that transcends the boundaries of watchmaking. Cultural icons, explore the stories behind the legends.
The picture comes from the brand
Two generations of Omega Explorers
Witness the historic space mission
The famous Swiss professional watchmaking brand Omega joins hands with brand celebrity ambassadors Victor Vescovo and Charlie Duke to celebrate the re-opening of the brand The journey into space continues Omega’s legendary pioneering journey in human space exploration.
html In early June, Blue Origin's New Shepard rocket carried six crew members to experience a wonderful space flight. The mission was code-named NS-21. The famous explorer Victor Vescovo is one of the six crew members. He has created many amazing achievements with Omega.This space mission is the fifth manned space flight after Blue Origin's New Shepard rocket and the 21st mission in the history of its project.
The picture comes from the brand
Chanel will release the 2022/23 Advanced Handicraft Workshop series
After visiting Tokyo, New York, Shanghai and Edinburgh and other places, Chanel continues the tradition and sets off again. It will be on December 6, 2022. The 2022/23 Advanced Handicraft Workshop Series Conference was held in Dakar, Senegal.
The Chanel brand chose Dakar, hoping that the exquisite craftsmanship of its high-end handicraft workshops would collide and resonate with the artistic and cultural atmosphere of the city.
Since 2002, Chanel has launched the Haute Couture Workshop series in December every year, bringing the exquisite skills of its haute couture workshops to the extreme, demonstrating the brand's commitment to protecting and inheriting these extraordinary traditional handicrafts, and continuously promoting its global presence. promotion and development.
The picture comes from the brand
Giorgio Armani
Designed formal uniforms for the Italian women's national football team
Giorgio Armani designed formal uniforms for the Italian women's national football team to help them compete in the European Women's Football Championship held in England from July 6th to 31st.
Emporio Armani creates dynamic, modern and simple uniform suits for women's football. The single-button jacket and light gray trousers are made from ultra-lightweight wool with body temperature regulation function to ensure maximum comfort and practicality. A white and light blue mini-patterned shirt and sneakers complete the look. Also included is a polo shirt and a gray peacoat with a removable lining.
html Over the years, Giorgio Armani has established close ties with the sports world: in addition to the Italian national football team, the designer has also collaborated with many well-known international clubs to design their official uniforms.The picture comes from the brand
. The money spent on ice cream in the past summer may not be able to buy one of some current brands.
I bought a big bag and went home, and I no longer have the freedom to show off as much as I want.
Nowadays, how to avoid getting expensive ice cream in the freezer is a must-have survival skill for contemporary young people.
Writer/Planner: Fiona
Typesetting: kiki
Producer: GaGa
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"Highly priced" ice cream,
the world is not worth it.
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