As we all know, drinking is the strong point of Inner Mongolian people. In terms of how good it is, it ranks among the top three in the country. However, there is a saying circulating in Inner Mongolia, "If you don't drink Hetao Wang, your time in Inner Mongolia will be in vain."

As we all know, drinking is the strong point of Inner Mongolian people. In terms of how good it is, it ranks among the top three in the country. However, there is a saying circulating in Inner Mongolia, "If you don't drink Hetao Wang , your work in Inner Mongolia will be in vain." Today, the editor will take a look at the development stories of Hetao King Wine and Hetao Wine Industry .

Inner Mongolia Hetao Liquor Group Co., Ltd. (hetao Liquor for short) is the first winery in the north to produce ecological and elegant strong-flavor liquor , and is also the No. 1 liquor brand in Inner Mongolia. Among the liquor products produced by Hetao Liquor Industry, the more famous ones include the strong-flavor liquor represented by "Hetao King" and "Hetao Laojiao" series, the light-flavor liquor represented by "Hetao Chencang", and the Nutritional tonic wines represented by "Yu Shan Chun" health wine and "Baigina" milk wine.

Zhang Qingyi was born in 1943 in Fanping Getan Village, Sandaoqiao Township, Hangjinhou Banner, Bayannaoer City. In 1952, the Shaanba City Monopoly Company in the Hetao Administrative Region organized dedicated personnel to prepare a winery, and the Hangjinhouqi Winery was established accordingly. At this time, 9-year-old Zhang Qingyi didn’t know that he would be involved with this winery more than thirty years later.

In 1955, Hangjinhouqi Distillery used the "Hetao" trademark for the first time and it has been used ever since.

In 1958, Zhang Qingyi, who dropped out of school due to family poverty, entered the Hangjin Houqi Machinery Factory and became an apprentice. With his hard-working and diligent work attitude, Zhang Qingyi rose through the ranks in the factory and successively served as squad leader, section chief, deputy factory director and deputy secretary of the party branch, factory director and party committee secretary, and other important positions.

In 1968, Zhang Qingyi’s son Zhang Weidong was born, 33 years before he entered the Hetao Liquor Industry.

In 1987, Zhang Qingyi was transferred to the Hangjinhouqi Agricultural Machinery Bureau as director and party committee secretary.

In 1991, the Hangjin Houqi Winery was renamed the Inner Mongolia Hetao Winery. Because of his outstanding work, 48-year-old Zhang Qingyi was transferred to the Inner Mongolia Hetao Winery as the director and party committee secretary. As soon as he entered the factory, Zhang Qingyi put forward the unique characteristics of the Hetao Winery. As the core strategy of the enterprise, the mud pool brick cellar has undergone large-scale expansion for many years.

In 1997, Inner Mongolia Hetao Winery underwent a joint-stock reform and was officially renamed Inner Mongolia Hetao Winery (Group) Co., Ltd. Zhang Qingyi served as the chairman and party committee secretary of the transformed Inner Mongolia Hetao Winery Group Co., Ltd.

In September 2001, Zhang Weidong entered the Hetao Liquor Industry. At the suggestion of his father Zhang Qingyi, Zhang Weidong came to Hohhot to do sales business and served as the director of the Hetao Liquor Group's office in Hohhot. He worked there for 5 years. This year, the Hetao King Liquor produced by Hetao Liquor Industry was recognized by relevant departments as having product quality that reached the domestic advanced level.

At the beginning of 2002, Hetao Liquor Industry underwent a second restructuring. Zhang Qingyi was unanimously elected as the company’s chairman and was appointed by the board of directors as the group president. In 2004, the "Hetao" trademark was rated as "China's Well-known Trademark".

In 2006, under the initiative of Zhang Qingyi, the Hetao Liquor Industry started construction of the Hetao Wangyuan Liquor Production Base with an annual output of 5,000 tons. In September of the same year, at the ribbon-cutting ceremony for the completion of the project, the Hetao Wangyuan Liquor Production Base with an annual output of 5,000 tons was named "Northern Liquor Production Base". "The First Cellar" became the largest strong-flavor liquor production workshop in the north at that time. This year, Inner Mongolia Hetao Investment Co., Ltd. was established. Its business scope includes liquor, milk wine, health wine brewing, wine packaging, real estate development, logistics, small loans, glass products, catering industry, tomato processing, etc.

In 2011, the plaque of "Northern China Luzhou-flavor Liquor Production Base" belonged to Bayannur City, and the sales of Hetao Liquor Industry exceeded 3 billion for the first time. After that, Hetao Liquor Industry included listing in the plan, and proposed for the first time that sales would exceed 10 billion in the next ten years and create a wine capital in the north.

In 2012, private equity institutions CDH Investment, Shanghai Ruiye and two other funds made strategic investments in Hetao Liquor Industry. The purpose of this move was to put Hetao Liquor Industry on the A shares..

In 2015, the founding partner of CDH Investments joined the board of directors of Hetao Liquor Industry. Zhang Qingyi no longer served as the chairman of Hetao Liquor Industry, retaining only the title of honorary chairman. In April 2017, the legal person and chairman of Hetao Liquor Industry was changed from Zhang Qingyi to Jiao Shuge (also known as Jiao Zhen).

In March 2017, at the dealer conference, Hetao Liquor Industry reiterated its goal of entering the "10 billion" market and launching a main board listing plan, that is, achieving listing at the capital level. By 2023, sales will exceed 10 billion yuan, turning Hetao Liquor Industry into a Become the "Liquor Capital of the North".

However, contrary to expectations, before the slogan of Hetao Liquor Industry was even louder, there were companies preparing to take it under its wing.

At the end of 2019, news came out that Sichuan Development Investment Co., Ltd. (hereinafter referred to as "Sichuan Development") planned to acquire 66.7% of the shares of Hetao Liquor Industry. The acquisition is currently in the final stage. In fact, this is not the first time that Hetao Liquor Industry has been rumored to be acquired. As early as 2016, an announcement by Jinhui Liquor about the suspension of trading and planning "major matters" was pointed out as Jinhui Liquor. To acquire Hetao Liquor Industry.

In fact, the huge difference between the ideal development of the Hetao Liquor Industry and the reality is mainly due to the pressure on the sales of domestic and foreign liquor companies. Externally, wine companies such as Jinhui Wine, .

On the morning of February 12, 2020, news such as “Sichuan Development’s acquisition of the Loop Liquor Industry has been finalized and final details are currently being added” and “Sichuan Development Development has sent a general manager to the Loop Liquor Industry” attracted attention and heated discussions. In the evening of the same day, the "Decision on the Appointment and Removal of Comrades Gan Jilin and Others" released by Hetao Liquor Industry showed that based on the nomination of the chairman and the review and vote of the 10th meeting of the company's sixth board of directors, Gan Jilin was hired as the general manager of the joint-stock company, and General Manager Zhang Weidong was removed. Manager position.

Who is Gan Jilin? Gan Jilin is the deputy general manager of the sales company of Luzhou Laojiao Co., Ltd. As Gan Jilin and other Laojiao related staff have settled in the Hetao Liquor Industry, it has become a foregone conclusion that Sichuan Development, which is owned by Luzhou Laojiao , will acquire the Hetao Liquor Industry.

At this point, the dream of tens of billions was shattered, the listing plan was suspended, and the Hetao Liquor Industry with the Inner Mongolia label disappeared.

However, as an old brand wine company, Hetao Liquor Industry still has a certain reputation advantage in Inner Mongolia. By choosing to join Sichuan Development, it can be said that Hetao Liquor Industry has found a "backer", and it can also be said that Hetao Liquor Industry is accelerating the process of strong alliances. In short, this may be a new development opportunity for the Hetao Liquor Industry...

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