Nowadays, the market share of light bottle wine is increasing year by year, and many wine companies have begun to expand into the light bottle wine market.
Data from the Essence Securities research report 2 years ago has shown that at that time the market size of Guangbo wine had reached 70 billion, accounting for approximately 
0% in each province. In the five years before 2020, the market has grown. Speed up to 20%.
Why are more and more companies starting to enter the "light bottle" market? The main reasons are the following two points:
. The market size is large.
Light bottle wines are mostly known as " ration wines ". They have a high repurchase rate and a relatively large audience base. In addition, the market environment has not been good in recent years, and people's consumption has tended to be rational.
When buying something, you will pay more attention to " cost-effectiveness ", but on the contrary, the pursuit of brand will begin to weaken.
. Perception begins to change.
After the consumption of " return to nature ", aesthetics also began to change. As vodka, Chivas Regal and other minimalist light-bottle foreign wines gradually emerged in China, the previous impression that "light-bottle wine" equaled "bad wine" has also Slowly fading away, the concepts of "environmental protection" and "opposing extravagance" are becoming more and more popular.
Guangbo Liquor is no longer just cheap wine. In the mid-to-high-end market, " Guangbo " liquor has also begun to be launched, and the market feedback is very good.
But when choosing wine, you should also be careful not to choose "alcohol blended wine". Want to identify whether a wine is " Pure Grain"? I specifically asked experts for advice on this issue, and they shared the following two points, which are the most convenient ways to identify " and ".
One: After the implementation of the new national standard for liquor, all non-pure grain liquor bottles cannot appear " liquor " twice, and the product category is changed to " prepared liquor ".
Second: Because the previous batch of liquor is still circulating in the market, the method of looking at the raw material list to see if there is " edible alcohol " and " additives " can still be used.
If you still can't tell the difference, you can remember these three "light bottle white wines" , they are delicious, not expensive, and 100% additive-free. Experts say they are good, don't miss them!
1. Huang Gebofen
Everyone knows the name "死53", right? It is known as " is invincible within 100 yuan", Fenjiu low-end liquor is " the best", and is the leader in people-friendly wine.
Many wine drinkers joke that Huang Gaibo Fen is priced at 100 yuan.Dugu Qiubai. This can be regarded as the greatest affirmation of the quality of the wine.
The ingredients are also simple, only water, sorghum, barley, and peas. It is a genuine pure grain wine.
The fresh aroma of peas is more obvious in the wine body. The aroma of grain koji and green apple is also balanced and comfortable. The wine body is smooth in the mouth and the aftertaste is obvious after drinking.
But you must be careful when drinking this. Drink it in moderation. Don’t be overwhelmed by the smooth taste. The alcohol content is high and it’s easy to get drunk.
2. Mutai Houdao Liquor
is produced in Moutai Town, Kweichow. It is also one of the Eight Immortals of Moutai. Teacher Feng Xiaoning personally presides over the brewing. Teacher Feng has been studying in the Moutai factory for more than 20 years and has a deep knowledge of sauce wine , is the proud disciple of Li Xingfa, the old director of Moutai.
The brewing method of this wine adopts Daqu Kunsha process. The brewing cycle is long and the storage time is also long. The quality of the wine is much better than that of crushed sand and turned sand. The wine taste is more delicate and the aging feeling is better. This wine After production, it needs to be stored for more than 5 years before it will enter the market.
The mellow aroma of the wine is very good , The compound aroma of sauce aroma and grain koji aroma is comfortable , has a slight burnt feeling, the taste is full comfortable, the lips and teeth are fragrant after drinking, and palatability is also very good Yes, the taste is softer and more suitable for the public's taste.
Drinkers who have drank it all say that the wine is of good quality, not easy to get drunk, and does not get drunk after drinking.
3. Gubeichun white version
Gubeichun white version is not cheap, but the quality of the wine has always been relatively stable. Although the packaging is simple, the quality of the wine is good.
The brewing process of Gubeichun adopts " mixed steaming and mixed burning trot cellar ", which is combined with the brewing method of Wuliangye. Therefore, the aroma of the wine is very good, a bit like Wuliangye, which is better in Shandong area. Real hard currency.
The early Gubeichun products did not enter the market at all. They were doing " serving wine ", so the essence of everything was in the wine. Everyone who drank it gave a thumbs up and said "好" .
The color of the wine is clear and translucent when viewed, the aroma of the wine is fragrant and fragrant, the wine is sweet and comfortable when tasted, and the overall smoothness is continuous.
Has everyone tried these three wines? how do you feel?
