When it comes to Maotai-flavor liquor, most people will think of Moutai and the origin of Moutai - Moutai Town, Renhuai City, Zunyi City, Guizhou Province. As the saying goes, good wine comes from a good place. In the Golden Triangle of Chinese liquor, not only the famous Luzhou Laojiao, Wuliangye and Moutai are produced, but also Langjiu, Xijiu, Well-known brands such as Dongjiu account for almost half of China’s liquor market. When it comes to Chinese liquor, we have to mention the two kings of liquor, Maotai, the king of sauce aroma, and Wuliangye, the king of strong aroma. However, although both are the kings of liquor, the sales volume of Moutai and Wuliangye are not exactly the same. Today, Lao Li will take a look with everyone. Maotai and Wuliangye are both the kings of liquor. Why does Maotai sell so well!
First of all, let me introduce these two kinds of wine to you:
1, Moutai
Moutai is the representative wine of Maotai-flavor liquor . Moutai is the originator of Daqu Maotai-flavor liquor. It has a clear and transparent color and outstanding sauce aroma. , mellow and fragrant, elegant and delicate, soft in the mouth, refreshing and sweet, mellow and full-bodied, and long aftertaste. People call Moutai's unique aroma Maoxiang , which is a model of China's sauce-flavor style.
2, Wuliangye
Wuliangye and Moutai are both first-class domestic famous liquors and the same giant liquor companies. Wuliangye is named after the fermentation and brewing of five kinds of grains: wheat, rice, corn, sorghum and glutinous rice. The brewing process can be traced back to the Song Dynasty. Like Moutai, it is a first-class domestic famous liquor and a giant liquor company. . In terms of product positioning, Wuliangye 52 degrees and Moutai 43 degrees Feitian belong to the same grade.
Let’s analyze why Moutai sells better than Wuliangye from three aspects that Lao Li thinks.
1. Things are rare and valuable, and different manufacturing processes
Moutai belongs to the sauce-flavor type. It is this unique flavor that makes Moutai unique. Maotai-flavor wine has a complex process and a production cycle of 3-5 years, while Luzhou-flavor wine has a relatively simple process and a production cycle of several months. Now more consumers are beginning to recognize the healthy elements in the craft of Maotai-flavor wine. The raw material of Moutai liquor is Moutai sorghum. The water source is water from Chishui River . On the contrary, Wuliangye belongs to the strong-flavor category and has a short production cycle, so it can be said to be wirelessly supplied to the market.
2. Moutai’s investment value is higher
Moutai has always had the highest share price of A shares and one of the highest share price growth multiples since its listing (it has increased more than 100 times). Now many market participants, including some fund managers, believe that Moutai is still It has stable growth (because Moutai's gross profit margin is rising and is as high as 88%, indicating strong monopoly competitiveness), so there are relatively more funds in the market to buy Moutai. Li once joked with his friends that buying 5,000 stocks in 2003 would be enough to become a millionaire in 2022.
3. Different product types and positioning
From the product positioning of Moutai, it can be seen that the top product of Moutai is Maotai-flavor liquor, while the most famous of Wuliangye is strong-flavor liquor . We may all know that the brewing process of Maotai-flavor liquor takes longer. The brewing process of Maotai's products Feitian and Wuxing adopts a one-year cycle, and there are many aspects that are exquisite and complicated. The advanced technology and strict requirements make the taste of Maotai-flavor liquor more mellow. In addition, it also has the characteristics of high temperature, which can make the content of some substances in the production of sauce wine reach the standard, and can also evaporate some harmful substances. Among them, the sulfur protein contained in the sauce wine can form a natural damage to the liver. The protective film is also called a healthier liquor, which is in line with the pursuit of the current health trend. Judging from the aroma of the wine, Wuliangye is a representative of the strong-flavor type, which northerners may prefer. Moutai is a representative of the sauce-flavor type, and southerners prefer it.
The above is the reason why Lao Li believes that the price of Moutai is higher than that of Wuliangye.Moutai is already a luxury consumer product. Although Moutai officials have issued many price control policies, the price is still high, giving it a "flying" feeling. In fact, many times, when we drink it ourselves, we still return to the quality of the wine. After all, brand and reputation cannot be taken into our stomachs. If we cannot accept the price of Moutai, we can also try Moutai Town. is a Maotai-flavor liquor that comes from the same origin as Moutai. As far as I know, there are some high-quality Maotai-flavor liquors in Moutai Town that have a similar taste to Feitian Moutai .
The above is that Lao Li believes that the price of Moutai is higher than that of Wuliang
The author of this article, Lao Li Shuo Baijiu (Li19780622), all rights reserved. Plagiarism without permission is prohibited! Lao Li's public account: If you don't have good wine, drink it
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